A breakthrough experience for the home improvement industry
on Apple Vision Pro; customers can visualize and design their dream
kitchen in minutes with immersive spatial computing
CHARLOTTE, N.C., Feb. 1, 2024
/PRNewswire/ -- Lowe's is launching Lowe's Style
StudioTM, a breakthrough experience for the home
improvement industry designed exclusively for Apple Vision Pro.
Available Friday, Feb. 2 on the App
Store, Lowe's Style Studio takes advantage of the unique
capabilities of spatial computing to help customers visualize and
design their dream kitchen from the comfort of their own home,
making home improvement easier than ever.
Getting started on a kitchen design can be exciting and
daunting. With more products and style trends available than ever
before, customers often don't know where to begin, or how to
articulate the look they want. In Lowe's Style Studio for Apple
Vision Pro, customers don't just look at 2D renderings or flat
inspirational images to get started; they step into an immersive 3D
kitchen scene. Here, they can explore preset styles curated by
Lowe's professional designers, and customize hundreds of real-world
materials, fixtures, and appliances – all available at Lowes.com or
in store – to fit their personal taste. With nearly 80 billion
possible combinations, every customer can create a kitchen
inspiration that's uniquely their own.
"This is a transformational moment for kitchen design. Our
customers can now visualize their dream kitchen in their own space,
and that's incredibly exciting," said Seemantini Godbole, Lowe's
executive vice president, chief digital and information officer.
"Lowe's Style Studio immerses our customers in a cutting-edge
design experience enabled by spatial computing that will make home
improvement easier than ever. I'm proud of our team for creating a
powerful, immersive experience for Apple Vision Pro customers."
Lowe's has a track record of leveraging groundbreaking
technologies to make home improvement projects frictionless and
more approachable – and this new experience represents another step
forward. Utilizing the intuitive input and gesture system of Apple
Vision Pro, which is controlled by a user's eyes and hands, Lowe's
Style Studio gives customers the unprecedented ability to create,
explore, and bring their projects to life with ease. After
customers realize their ideal kitchen design, they can transform
their plans into style boards, and email, text or AirDrop them to a
significant other, a contractor, or an interior designer to compare
notes. In a post-launch update, customers will also be able to
synchronize their style boards with their Lowes.com account, making
it simple to shop within the Lowe's app on iPhone or iPad.
Lowe's Style Studio was built by Lowe's Innovation Labs, a team
focused on imagining, exploring, and accelerating the future of
home improvement through emerging technologies, and core members of
the Lowe's mobile technology team.
This experience is the latest development in a portfolio of
breakthrough innovations aimed at reducing friction for customers
and associates. With a decade of exploration in emerging
technologies, the organization has developed features like
Measure Your Space®, a room measurement tool that
uses ARKit and the LiDAR Scanner on iPhone; experiences
like Lowe's Product ExpertTM, a custom GPT that
delivers home improvement product recommendations via generative
AI; and the industry's first interactive store digital twin.
To learn more, please visit Lowesinnovationlabs.com.
About Lowe's
Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home
improvement company serving approximately 17 million customer
transactions a week in the United
States. With total fiscal year 2022 sales of over
$97 billion, approximately
$92 billion of sales were generated
in the United States, where Lowe's
operates over 1,700 home improvement stores and employs
approximately 300,000 associates. Based in Mooresville, N.C., Lowe's supports the
communities it serves through programs focused on creating safe,
affordable housing and helping to develop the next generation of
skilled trade experts. For more information, visit Lowes.com.
Media Contact
Kyle.Byrnes@lowes.com
Larry.Costello@lowes.com
Codeword for Lowe's Innovation Labs
lowesinnovationlabs@codewordagency.com
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SOURCE Lowe's Companies, Inc.