- DISH TV leads as the first major cable provider to adopt
Unified ID 2.0, with SLING TV now the largest vMVPD to enable this
unique identification solution.
ENGLEWOOD, Colo., Jan. 30,
2024 /PRNewswire/ -- DISH Media, leaders in
impression-based TV advertising, today announced the enablement of
Unified ID 2.0 (UID2), an industry-leading identity solution,
becoming the first MVPD and the largest vMVPD to integrate the
innovative solution across its suite of traditional TV and OTT
services. Pioneered by The Trade Desk, UID2 is an identity solution
that enables targeted advertising with more precision and
measurement across the open internet.
"Over the past decade we have invested heavily in harnessing the
power of our first party data," said Kevin
Arrix, senior vice president, DISH Media. "Unified ID 2.0
captures that power and opens doors to heightened precision in
targeting. This partnership enables advertisers to leverage our
enriched datasets for more effective campaign strategies and ushers
in a new era of privacy-conscious, yet impactful, advertising
experiences."
The adoption of UID2 across Sling TV and DISH Connected™ enables
advertisers to build their media buys around DISH Media's valuable
first-party data. DISH Connected™, launched last spring, is a
first-of-its-kind solution that allows DISH TV's live linear
inventory to be executed in real-time, programmatically.
Advertising campaigns transacted via UID2 allow for a clearer
picture of DISH viewers across devices.
People are consuming TV across platforms and data-driven
planning must be at the forefront to give viewers the best ad
experience. Advertisers leveraging UID2 can achieve greater reach
and scale by seamlessly tapping into first-party data across DISH
Media's premium CTV and live linear inventory.
"DISH Media's adoption of Unified ID 2.0 reflects their
commitment to provide a high-quality ad experience for viewers,"
said Taylor Ash, general manager,
inventory development for CTV, The Trade Desk. "Publishers who
share their first-party data with advertisers in a secure and
privacy-conscious way will come out on top as the TV landscape
continues to evolve."
A growing cohort of publishers, data partners, and platforms
have enthusiastically adopted this standardized identifier. In
joining these industry leaders, DISH Media affirms its role in
fostering collaborative, privacy-centric solutions for a more
cohesive, efficient and responsible advertising ecosystem. For more
information about Unified ID 2.0, please visit the Unified ID
solution site.
About DISH Media
DISH Media provides advertisers with intelligent solutions to
efficiently maximize exposure to desired audiences across DISH TV
and SLING TV while safeguarding consumer personal information.
Through innovative platforms like addressable targeting and
programmatic buying, viewer measurement tools and access to custom
audiences on DISH TV and SLING TV, advertisers employ data-driven,
demographically targeted buys that enhance their national media
campaigns. Visit media.dish.com. DISH Media is an indirect
subsidiary of EchoStar Corporation (NASDAQ: SATS).
About The Trade Desk
The Trade Desk™ is a technology company that empowers buyers of
advertising. Through its self-service, cloud-based platform, ad
buyers can create, manage, and optimize digital advertising
campaigns across ad formats and devices. Integrations with major
data, inventory, and publisher partners ensure maximum reach and
decisioning capabilities, and enterprise APIs enable custom
development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across
North America, Europe, and Asia Pacific.To learn more, visit
thetradedesk.com or follow us on Facebook, Twitter, LinkedIn and
YouTube.
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SOURCE DISH Network Corporation