There's Love, Spice, Hilarity and Nice in the
Lineup Designed Exclusively for Adult Gifting in the Online Bear
Cave
ST. LOUIS, Jan. 16, 2024 /PRNewswire/ -- Build-A-Bear is
calling on all ages 18+ this Valentine's Day as the heat is dialed
up in the Bear Cave with the release of the new After Dark
Collection. These Valentine gifts are designed to delight a partner
with a playfully romantic gesture. This new assortment of furry
friends, as well as themed outfits and accessories, is now
available online and serves as a fun twist on the traditional
Valentine's fare, sure to bring devilish grins to faces well beyond
February 14.
Valentine's Day is a perfect time to consider Build-A-Bear for a
surprising, unique statement to make your recipient blush over a
plush. Start your Valentine's Day shopping early and further
customise a gift for your "someone special" by including your own
personalised voice message with the Record Your Voice sound chip
when building your one-of-a-kind furry friend. Explore After
Dark, including these popular items and many more, but warning:
there are bears behaving adorably!
- Smiley Monkey Soft Toy Collar and Cuff Links Gift Set:
Make your Valentine go bananas this Valentine's Day with this
hilarious gift set. It features Smiley Monkey ready for some monkey
business in its satin heart boxers and collar and cuff links
set.
- Devilishly Cute Teddy Bear "You Turn Me On" Gift Set:
When it comes to the perfect Valentine's Day gift, the devil is in
the details with this collection of furry friends featuring red hot
or hot pink fur, horns and plush spiked tail. Let them know you are
one lucky devil to get a Valentine's Day gift this cute.
- Barkleigh™ Plush Valentine's Day Gift Set: You can
always snuggle up to a smiley friend with Barkleigh by your side as
this perfect pup is ready for a Valentine's Day self-care moment
wearing her leopard hearts sleep set, lovebug headband and fuzzy
red slippers. Give one to your favourite gal pal and make her
smile.
- Lovable Lion Tuxedo Gift Set: This friendly lion is
ferociously cute with its fuzzy heart-shaped mane and special
Valentine's Day tuxedo. We're not lion - this cuddly gift set will
leave a big paw print on their heart!
- Devilishly Pink Teddy Bear "Drama Queen" Gift Set:
Channel your inner drama queen with Devilishly Pink Teddy! This hot
pink teddy bear is serving up some dramatic flair in this fun
stuffed animal gift set featuring a sassy "Drama Queen" tank top,
black leggings and metallic low tops with sparkly laces.
- Giant Devilishly Cute Teddy Bear: Give the ultimate
Valentine's Day gift with this supersized plush. This giant teddy
bear is devilishly adorable thanks to its red hot fur, black horns
and plush spiked tail and sure to make a statement of your giant
love.
The Build-A-Bear After Dark collection is found
exclusively online in the Bear Cave microsite, an online shopping
destination for guests ages 18+. First launched in 2019,
Build-A-Bear After Dark continues to gain popularity with
its offerings of hilariously unique gifts to celebrate life's
special moments for adults. The increased popularity of
Build-A-Bear among adults is part of the "kidulting" trend in which
adults lean into childhood memories and search for collectibles
that appeal to the playful nature of this older consumer through
rekindling their youth with nostalgic gifts.
Build-A-Bear offers many ways for your new furry friends to be
delivered! Do all your shopping at home and have it shipped
anywhere. Or, if you're in a hurry to get your new furry friend,
select Click & Collect to pick up at your local Build-A-Bear
Workshop. To shop the After Dark Collection, visit
https://www.buildabear.co.uk/the-bear-cave/after-dark.
More information about Build-A-Bear Valentine's Day furry
friends, gifts, events and deals can be found at
https://www.buildabear.co.uk or at @buildabear on Facebook,
Twitter, YouTube, Instagram and TikTok.
About Build-A-Bear
Build-A-Bear is a
multi-generational global brand focused on its mission to "add a
little more heart to life" appealing to a wide array of consumer
groups who enjoy the personal expression in making their own "furry
friends" to celebrate and commemorate life moments. Nearly 500
interactive brick-and mortar experience locations operated through
a variety of formats provide guests of all ages a hands-on
entertaining experience, which often fosters a lasting and
emotional brand connection. The company also offers engaging
e-commerce/digital purchasing experiences on buildabear.com
including its online "Bear-Builder", the animated "Bear Builder 3D
Workshop" and its age-gated, adult-focused "Bear Cave". In
addition, extending its brand power beyond retail, Build-A-Bear
Entertainment, a subsidiary of Build-A-Bear Workshop, Inc., is
dedicated to creating engaging content for kids and adults that
fulfills the company's mission, while the company also offers
products at wholesale and in non-plush consumer categories via
licensing agreements with leading manufacturers. Build-A-Bear
Workshop, Inc. posted total revenue of $467.9 million in fiscal 2022. For more
information, visit the Investor Relations section of
buildabear.com.
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