Industry Leader to Build on Refreshed Brand
Momentum to Drive Growth
NEW
YORK, Dec. 14, 2023 /PRNewswire/ -- Peloton
(NASDAQ: PTON), the leading connected fitness platform, today
announced the appointment of Lauren
Weinberg as Peloton's new Chief Marketing Officer (CMO). She
will replace Leslie Berland.
Weinberg brings over 20 years of expertise as an insights-driven
marketing leader. She will serve as a member of Peloton's
leadership team, reporting directly to CEO Barry McCarthy. Weinberg will oversee brand and
product marketing, growth marketing, creative, consumer insights,
membership, and global communications.
"Lauren's growth-first mindset, coupled with her proven ability
to deliver growth at scale will be critical assets for our
revitalized brand," said Peloton CEO Barry
McCarthy. "She thrives on understanding both the art and
science of effective and impactful marketing strategies for
companies, to build awareness and engagement, identify new
audiences, and drive customer conversion, all ambitions key to the
Peloton growth strategy."
Weinberg joins the team from Intuit, where she served as SVP,
Chief Marketing and Revenue Officer for QuickBooks. Prior, she led
global marketing and communications as Chief Marketing Officer for
Square, the $50 billion company that
provides technology and software solutions for millions of global
small business owners. She has also held marketing roles at Yahoo,
MTV and AOL. Weinberg has been named on Forbes' "50 Most
Entrepreneurial CMOs" list, Adweek's "Top 18 CMOs",
and Brand Innovators' "Top Women in Marketing."
Weinberg also serves as a Board member for the Mobile Marketing
Association Board member and is an Adweek executive
mentor.
"I am thrilled to be joining the incredible Peloton team to
continue building on the momentum of the brand's transformation. As
an active member of the Peloton community, I am a huge believer in
the impact the brand, product, and community have with millions of
consumers. I am beyond excited to get started, and I see great
potential ahead for the company," shared Lauren Weinberg, incoming CMO, Peloton.
Weinberg will be based in New York
City.
About Peloton:
Peloton (NASDAQ: PTON), provides
Members with expert instruction, and world class content to create
impactful and entertaining workout experiences for anyone, anywhere
and at any stage in their fitness journey. At home, outdoors,
traveling, or at the gym, Peloton brings together immersive
classes, cutting-edge technology and hardware, and the Peloton App
with multiple tiers to personalize the Peloton experience [with or
without equipment]. Founded in 2012 and headquartered in
New York City, Peloton has
millions of Members across the US, UK, Canada, Germany, Australia, and Austria. For more information, visit
www.onepeloton.com.
PRESS CONTACT:
Ben
Boyd
press@onepeloton.com
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SOURCE Peloton