Leader in Digital Out of Home (DOOH) joins OKO
Digital's rapidly growing roster of CTV/OTT and DOOH publisher
partners
NEW
YORK, Dec. 14, 2023 /PRNewswire/ -- OKO Digital,
the #1 Google Certified Publisher Partner (GCPP) for CTV, announced
this week a new partnership with Loop Media Inc., the Burbank, CA-based provider of Loop®TV, a
leading streaming TV platform for businesses. The partnership
aligns two rapidly growing innovators in the CTV and DOOH industry,
opening the door to even faster growth opportunities for both
companies.
Streaming video is everywhere these days, and Loop Media's
premium, brand-name CTV content reaches millions of viewers across
bars and restaurants, nail salons, yoga studios, medical offices,
office buildings, retail businesses, college campuses, airports,
convenience stores, and a host of other public venues. Each
location is a new opportunity for ad-supported content, and Loop's
library of fully licensed music videos and premium entertainment
channels, distributed via large screens across a variety of venues
(gyms, retail stores, shopping malls, airports, bars, etc), make it
impossible to look away.
This represents a big win for OKO Digital, who partners with CTV
publishers to increase monetization by providing access to premium
demand, exclusive data-driven optimization opportunities, and
expert one-on-one support. OKO Digital also connects publishers
with direct demand from advertiser partners across the Insticator
portfolio including Balihoo — the leader in Multi-Location
Marketing — and Insticator Australia, whose market-leading
CTV Attribution dashboard measures the true value driven for
advertisers from their CTV ad spend.
"We are excited to welcome Loop Media to our roster of premium
CTV partners and look forward to continuing the shared growth and
success we are already seeing from our union. We have lots of key
initiatives planned with Loop and have been super impressed by
their technology and reach," said Zack Dugow, Founder and CEO of
Insitcator, and CEO of OKO Digital & Balihoo. "Loop Media has
built an impressive network of high-quality screens strategically
placed in super-premium retail & office locations that bring
exciting new opportunities to our advertiser partners," Dugow
added.
Liam McCallum, Co-Founder and
Chief Product Officer at Loop Media agreed, saying, "This move
marks a significant step forward, ensuring we have the premium
demand to keep up with our rapidly growing network of in-venue
screens."
Loop TV's platform uses both a subscription (SVOD) and
ad-supported video-on-demand (AVOD) model, offering venues the
right solution for their businesses. Its AVOD model means there are
no subscription costs or startup fees for businesses. In both
scenarios, businesses get access to a massive video library that
includes music videos, and live performances, as well as non-music
channels covering sports highlights, lifestyle, and
travel videos, viral videos, and more. This generates revenue
opportunities for Loop® and their partners through advertising,
sponsorships, and branded content.
About OKO Digital
Acquired by Insticator in 2021, OKO Digital has quickly become
the #1 GCPP for CTV monetization. The name OKO Digital has a long
association with expertise in ad monetization: in 2013, OKO Digital
became the first UK company certified by Google as an AdSense
Partner, and three years later, they repeated this UK-first when
they were awarded Google Certified Publishing Partner status. OKO
Digital's team is made up of experts from the publishing,
advertising, and technology industries. They have a physical
presence in the USA, United Kingdom, Canada, Ukraine, India, and the Republic of the Philippines, and serve publishers around
the globe. OKO Digital provides cross-screen and cross-device
monetization for websites, apps, and CTV channels.
About Loop Media
Loop Media, Inc. ("Loop®") (NYSE American: LPTV) is a leading
connected television (CTV) / digital out-of-home (DOOH)TV and
digital signage platform optimized for businesses, providing music
videos, news, sports, and entertainment channels through its Loop®
TV service. Loop Media is the leading company in the U.S. licensed
to stream music videos to businesses through its proprietary Loop®
Player.
Loop® TV's digital video content reaches millions of viewers in
DOOH / CTV locations including bars/restaurants, office buildings,
retail businesses, college campuses, airports, and at local gas
stations on GSTV terminals in the United
States.
Contact Information
To learn more about Loop Media products and applications, please
visit us online at Loop.tv
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SOURCE OKO Digital