The Asian streaming leader unveiled strategic partnership and
content slates, joined by the Singapore Tourism Board and
top-notched production houses from Thailand and Malaysia
SINGAPORE, Dec. 11, 2023 /PRNewswire/ --Asian streaming
leader iQIYI hosted "International iJOY conference: 2024 Grand
Reveal" at Asia TV Forum on December
6. The event was kicked off with the 2023 milestone
celebration to have brought 500 shows in a total of 6,000 Hours of
premium entertainment experience for the global aficionado of TV
shows and films this year, followed by the exciting announcement of
more than 280 new Chinese language dramas, films, variety shows,
along with 35+ original productions and licensed series from
Southeast Asia region for the next
two years.
Yang Xianghua, iQIYI's President of Movie & Overseas
Business Group, shared: "iQIYI has achieved invaluable
success after three-year exploration and testing in overseas
markets. We've verified the popularity and influence of iQIYI
original productions outside of China, as well as how China's business model can be adopted for
international markets. We also anticipate an annual income growth
and profit for our overseas business in 2023. To aim for greater
heights, iQIYI will roll out more than 280 Chinese language movies,
drama series, variety shows and kids programs. We focus on three
strategic areas including 'oriental fantasy', 'mature romance',
'sweet crush' to meet the emotional needs of our international
audiences."
At the same time, the international adaptation of Youth
With You will be rolled out worldwide.
The blockbuster-maker of Danger Zone (逆局),
Lesson in Love (第9节课) and
Oh No Here Comes Troubles(不良执念清除师)will
continue embracing a 'quality over quantity' approach and invest in
nearly 30 original productions and licensed shows from the
Taiwan market to further
strengthen their Chinese-language content leadership. Among those,
the highly anticipated Not a Murder
Story(非杀人小说)is set to release in January, 2024.
In efforts of further cementing its presence in Southeast Asia, iQIYI will slate out more than
12 Malay-language Local Originals slated for release in 2024,
including the second season of the highly acclaimed Rampas
Cintaku, iQIYI's first Malay language original. Rampas
Cintaku Concluded its season with an overwhelming success,
garnering over 100 million digital views globally. The streaming
platform will continue to work with top creators in Malaysia such as MIG Productions and Infinitus
amongst others to bring more Malaysian content to the global
audience.
Outlining plans for Malaysia,
Head of Original Content at iQIYI Malaysia, Zebedee De
Costa shared that iQIYI is carving out its own space by
not only complementing the existing content offering in the market
such as the popular young adult, family-themed and romance genres,
but also provides genre-bending and bold storylines that are rarely
seen on traditional TV today.
In Thailand, iQIYI will bring
forth four Thai original productions and 20 new shows from
top-notch production houses like One31, Star Hunter Entertainment,
Studio Wabi Sabi, Mandee Work, Me
Mind Y, Change 2561 to present the best of Thailand to a global Gen Z viewers.
"Poppy" Parnsuk Tongrob, Country Director of iQIYI
Thailand shared that their
ambition in Thailand is to
showcase stories without boundaries, going beyond language
barriers, genre limitations and exceeding fans' expectations. He
also revealed the exciting news that 2024 will see iQIYI's very
first Thai original production My Stand-In that is
targeted for a global launch next Spring, as well as City of
Stars and Sunset x Vibes created by
Star Hunter which will be available
exclusively on iQIYI in 2024.
The "iQIYI International iJOY conference: 2024 Grand Reveal"
ended on a high note with the agreement signing ceremony joined by
the Singapore Tourism Board.
Juliana Kua, STB's Assistant
Chief Executive for International Group said, "STB is pleased to
renew our partnership with iQIYI for another three years, which
will enable us to continue to market Singapore to our key target audiences through
iQIYI's strong line-up of entertainment content, as well as their
reach in China and many other
international markets. We look forward to working with iQIYI to
showcase Singapore as a compelling
destination in an authentic and engaging manner, and co-create
exciting campaigns to inspire travel to Singapore."
iQIYI launched "iQIYI International", www.iq.com and
international apps, a service tailored to global viewers with Asian
TV and films as core offerings. iQIYI International is accessible
via almost any internet-connected device, across 190+ territories
in the world, with UI and subtitles of 12 languages including
Simplified and Traditional Chinese, English, Malay, Thai,
Vietnamese, Korean, Spanish. It has served more than 100 Million
users with more than 1,700 drama series, variety shots, anime and
2,000 films. iQIYI manages its overseas operations via dual
headquarters in Beijing and
Singapore, with the setup of
independent functions for content, product, R&D, membership,
advertisement sales, and marketing. iQIYI also has its local
offices based in Thailand,
Malaysia, North America.
CONTACT: iQIYI Press, press@qiyi.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/iqiyi-international-announces-2024-strategies-at-asia-tv-forum-280-chinese-language-shows-35-southeast-asian-series-and-international-adaptation-of-youth-with-you-in-the-pipeline-302012003.html
SOURCE iQIYI