Founder Terri
Bryant and Chief Creative Officer Selma Blair will appear on QVC on September 15 to introduce the brand's
revolutionizing, multi-use tool
WEST
CHESTER, Pa., Sept. 15,
2023 /PRNewswire/ -- QVC®, a world
leader in live video commerce ("vCommerce"), today announced
the debut of GUIDE Beauty, a groundbreaking brand at the
intersection of beauty, accessibility and empowerment, premiering
on-air and on QVC.com. Guided by the principles of inclusivity and
innovation, GUIDE Beauty has created a remarkable line of multi-use
tools and formulas that not only enhance personal care routines but
also empower individuals to embrace their independence and beauty.
The direct-to-consumer brand selected QVC for its first retail
launch and will leverage the video commerce platforms to showcase
and demonstrate the product, share the story behind the brand and
connect with customers in a new way.
"QVC will allow us to bring this mission to
more customers through live and engaging video shopping"
GUIDE Beauty was founded by makeup artist and beauty educator
Terri Bryant who was influenced by
her own dexterity challenges and Parkinson's diagnosis to create a
more inclusive approach for the beauty industry with products
designed for the broadest universe of makeup users. Recognizing the
diversity of needs among consumers, the brand's products feature an
ergonomic design that ensures simplicity even for a makeup novice
and comfortable use for individuals with a wide range of dexterity
and mobility levels. Actor, best-selling author and QVC Brand
Ambassador for Accessibility, Selma
Blair, was appointed as the Chief Creative Officer of GUIDE
Beauty in 2022. Together Bryant and Blair are redefining the beauty
industry with uniquely designed and simply beautiful products that
bring joy to a broad universe of makeup users.
"We are proud to be part of this milestone in GUIDE Beauty's
journey and we are excited to bring this new and innovative product
to our customers," said Anna Baker,
Vice President of Beauty and GMM of QVC. "GUIDE Beauty has
reimagined the landscape of beauty products by placing
accessibility and design at the forefront of its mission and
creating products that beautifully blend form and function. Terri
and Selma are both trailblazers in the community and we are excited
for them to share their relationship and empowering stories with
our customers."
The QVC launch will include the GUIDE Wand applicator along
with the GUIDE Line Luxe Long-Wear Eyeliner in
choice of 'Black' or 'Brown'. The multi-use GUIDE Wand was designed
with precision in mind so you can now master eyeliner, false
lashes, lipliner and more. The ergonomic design boasts a
replaceable, soft and flexible precision tip applicator that's
gentle on the skin and delicate on the eyes. The
easy-to-hold handle steadies the hand to make even rushed
application a cinch. The set will retail on QVC for $39.00.
"We saw QVC as the perfect home for GUIDE Beauty because of
their commitment to the customer and the power of their platforms
to allow us to demonstrate our innovation and share our
story," said Bryant. "GUIDE Beauty's mission is Universal Design -
when we design with all people in
mind, we simply create better solutions and
products for wherever you are in the arc of your life. QVC will
allow us to bring this mission to more customers through live and
engaging video shopping."
"The GUIDE Wand is such a paradigm shift in the beauty
industry," said Blair. "I have always loved makeup, and the
wand has allowed me to be more confident in my ability to do
it. When something like the
GUIDE Wand comes along, you're like, oh,
actually this is effortless and so much easier.
I'm excited to share GUIDE with the QVC
customer because QVC makes shopping a fun and positive
experience and I'm proud to be a part of both
these companies that are bringing more accessible products to
life."
GUIDE Beauty is now available on QVC.com and will premiere
on-air on September 15 during 'Friday
Night Beauty' at 10 p.m. EST with
Terri Bryant and Selma Blair. For more information, please visit
www.QVC.com.
About QVC
QVC® is a world
leader in video commerce ("vCommerce"), which includes video-driven
shopping across linear TV, ecommerce sites, digital streaming and
social platforms. QVC empowers shoppers with knowledge and shares
insights in a lively and engaging way. QVC offers an ever-changing
collection of familiar brands and fresh new products – from home
and fashion to beauty, electronics and jewelry – and connects
shoppers to interesting personalities, engaging stories and
award-winning customer service. Based in West Chester, Pa., and founded in 1986, QVC
has retail operations in the U.S., the U.K., Germany, Japan and Italy. Worldwide, QVC reaches more than 200
million homes via 13 TV channels, which are widely available on
cable/satellite TV, free over-the-air TV, and digital livestreaming
TV. The retailer also reaches millions of customers via its QVC+
and HSN+ streaming experience, websites, mobile apps and social
pages. To learn more, visit corporate.qvc.com, follow @QVC on
Facebook, Instagram or Twitter, or follow QVC on Pinterest, YouTube
or LinkedIn.
Qurate Retail, Inc. (NASDAQ: QRTEA, QRTEB, QRTEP) is a Fortune
500 company that includes the Qurate Retail GroupSM
portfolio of brands as well as other minority interests and green
energy investments. Qurate Retail Group is the largest player in
vCommerce and comprises six leading retail brands – QVC,
HSN®, Ballard Designs®,
Frontgate®, Garnet
Hill® and Grandin Road® – all
dedicated to providing a more human way to shop. For more
information, visit qurateretailgroup.com or follow Qurate Retail
Group on YouTube or LinkedIn. QVC and Q are registered service
marks of ER Marks, Inc.
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SOURCE QVC