B&G Foods Partners with Sazerac Company to
Release New Line of Weber® Seasoning Blends
PARSIPPANY, N.J., Aug. 17,
2023 /PRNewswire/ -- B&G Foods announced today
the exciting launch of three new Weber® Seasoning
Blends inspired by the flavors of some of Sazerac Company's most
popular spirits, including Fireball™ Cinnamon Whisky,
Buffalo Trace™ Bourbon and Southern
Comfort™ Whiskey. Each seasoning blend is non-alcoholic
and has been meticulously crafted to capture the flavors iconic to
each spirit brand.
All three seasoning varieties will be available at Kroger stores
later this month. Buffalo Trace Whiskey Flavored
Weber Seasoning will also be available in a club-size 9 oz,
exclusively at Sam's Club beginning in September.
"We are constantly looking for new ways to elevate consumers'
culinary experiences with completely unique, yet familiar,
seasoning flavor offerings," said Virginia
Jordan, Senior Marketing Director, Spices & Flavor
Solutions, B&G Foods. "Weber®, our licensed brand behind
a wide range of grilling seasoning blends, rubs, marinades, sprays
and sauces, has been an innovator within grilling spices for years
thanks to expertly crafted flavors that are designed to perform
exceptionally on the grill, delivering delicious meat, veggies and
sides. The flavor profile of each of these spirits-inspired
seasonings is outstanding, and we're excited for consumers to begin
experimenting with them."
The full line of Sazerac-inspired seasonings include:
- Fireball™ Whiskey Flavored Weber®
Seasoning - embraces the bold heat of Fireball with
sweet heat cinnamon flavor. This seasoning is perfect for igniting
your Fall tailgate spread when paired with wings, ribs, pasta
salads, desserts and other touchdown worthy food such as Fireball
Sweet Potato Fries.
- Buffalo Trace™ Whiskey Flavored
Weber® Seasoning - inspired by the sweet fruit flavor
and rich caramel notes of Buffalo Trace, bringing a smooth,
savory flavor to various meats, sides, and even desserts. Fire up
the grill and wow your friends with the flavor of this beloved
spirit on meats, desserts and sides such as Buffalo Trace
Caramelized Onion Macaroni and Cheese.
- Southern Comfort™ Whiskey Flavored
Weber® Seasoning - features a balanced blend of stone
fruit flavors, warm spices, and garlic to bring the signature,
smooth, laid-back Southern Comfort vibe to any dish. It's
versatile enough to enjoy on chicken, vegetables, potatoes and
more. Try it in Savory Southern Comfort Biscuits for the ultimate
in flavorful comfort food.
"This partnership means fans of our brands now have a completely
new way to experience the flavors of their favorite spirits - in
seasoning form," said Bryan
Rakowski, Brand Portfolio Vice President at
Sazerac. "From cooking, to grilling, and even cocktail
preparation, there are now even more ways for our fans to enjoy and
experiment with the taste profiles of their favorite spirits. We're
excited to share the recipes B&G Foods has developed and can't
wait to see what consumers come up with, too."
For more information about the release of these flavored
seasoning blends, including fun recipe ideas, please visit
weberseasonings.com.
ABOUT B&G FOODS
Based in Parsippany, New Jersey, B&G Foods, Inc.
(NYSE: BGS) and its subsidiaries manufacture, sell and distribute
high-quality, branded shelf-stable and frozen foods across
the United States, Canada and Puerto
Rico. With B&G Foods' diverse portfolio of more than 50
brands you know and love, including B&G, B&M, Bear
Creek, Cream of Wheat, Crisco, Dash, Green Giant, Las Palmas,
Le Sueur, Mama Mary's,
Maple Grove Farms, New York Style, Ortega,
Polaner, Spice Islands and Victoria, there's a little something for
everyone. For more information about B&G Foods and its brands,
please visit www.bgfoods.com.
ABOUT SAZERAC
Sazerac is one of America's oldest
family owned, privately held distillers with operations in
the United States in Louisiana, Kentucky, Indiana, Virginia, Tennessee, Maine, New
Hampshire, South Carolina,
Maryland, California, and global operations in the
United Kingdom, Ireland, France, India, Australia and Canada. For more information on Sazerac, visit
www.sazerac.com.
Weber® is a U.S. registered trademark of
Weber-Stephen Products LLC. All rights reserved. Used with
permission.
Media Contact:
Jessica Reich
Gillian Small PR
jessica@gilliansmallpr.com
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SOURCE Weber Sauces & Seasonings