Exclusive NYSE event kicks off multi-year
program to advance economic equality so women don’t have to sweat
financial stress
Ahead of Financial Literacy Month this April, Secret Deodorant
is introducing a multi-year financial empowerment initiative that
starts by providing 1 million young women with access to in-depth
financial courses and training resources developed and led by
highly-renowned female financial experts. The initiative was
unveiled yesterday at the New York Stock Exchange during the ‘Young
Women’s Financial Wellness Forum,’ hosted in partnership with
Seneca Women, a women’s leadership platform dedicated to advancing
women in the economy and around the world. The initiative is
designed to support young women at the very start of their
independent financial journeys, by providing them with the
foundational tools needed to succeed today, and in turn, improve
their financial wellness.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20230329005350/en/
Seneca Women and Secret Deodorant ring
the bell at the New York Stock Exchange, following the announcement
of Secret’s new financial empowerment initiative offering young
women access to free educational resources, on Tuesday, March 28,
2023 at the New York Stock Exchange. Visit secret.com/moneymoves to
learn more. (NYSE)
Gen Z adults in the U.S. report the highest level of stress
compared to any other generation, according to the American
Psychological Association.1 The biggest cause of stress? Money.
Financial stress disproportionately impacts women, particularly
women of color. Black and Hispanic women generally have higher
unmet financial needs, more student loan debt, and are more likely
to struggle financially while in school.2 Unfortunately, this
disparity can take a toll on a woman’s financial journey.3 By 2030,
Secret will empower millions of young women to tackle financial
stress and forge a path to equitable wealth.
“As part of Secret’s continued efforts to uplift women, we hope
to spark a conversation about financial well-being and provide
tools for financial literacy and education,” said Kate DiCarlo,
Senior Communications Director, Personal Care Portfolio, Procter
& Gamble. “Secret is proud to partner with a diverse group of
women to lend their financial expertise to this initiative.”
Secret commissioned an advisory board of renowned multicultural
financial experts to help propel its mission of increasing access
to financial education, proving that a financially well life is
within reach for all women. The financial experts helped launch the
initiative by providing practical, tangible advice geared towards
the needs and concerns of Gen Z women at Seneca Women’s ‘Young
Women’s Financial Wellness Forum’ in partnership with Secret.
Secret’s alliance of financial experts includes:
- Berna Anat: Financial educator and author of “Money Out
Loud - All the Financial Stuff No One Taught Us,” helping BIPOC and
first-gen folks feel seen in the money world
- Carmen Perez: Creator of MUCH budgeting app, helping
individuals manage their money and paychecks
- Giovanna Gonzalez: Founder of The First Gen Mentor,
helping first-generation students and young professionals of color
entering the workplace to confidently manage their money
- Jamila Souffrant: Founder of Journey to Launch, helping
individuals launch into financial freedom
- Marsha Barnes: CEO and founder of The Finance Bar
Members Club, helping individuals start their journey to financial
wellness
“I understand how imperative it is to be well-versed in the
world of finances. From understanding how to get your first credit
card, student loans, to how to apply for a mortgage and dealing
with debt, it’s a lot to take in,” said Marsha Barnes, personal
finance expert and founder of The Finance Bar Members Club.
“Through financial therapy and education, I can support women
throughout their experiences, and partnering with Secret gives me
the opportunity to extend a helping hand to more women in need. I
look forward to making a meaningful impact in young women’s lives
as they embark on their personal journeys to achieve financial
wellness.”
The multi-phased initiative will also take to social media to
reach young women through #SecretMoneyMoves, a series of financial
literacy social posts that address the ins and outs of prominent
financial questions, like how to create a budget, negotiate your
first salary, understand your credit score and much more.
Secret has also joined forces with Prosperity Now, the nation’s
leading racial economic justice organization, to help remove the
barriers for young women in need to achieve financial equity. The
organization’s mission is to drive economic opportunity for all and
build equitable economic power through impactful systemic change;
centering those who have been historically excluded, amplifying
community-rooted solutions, and energizing them through research,
advocacy, policy and narrative change.
To learn more about Secret’s new financial empowerment
programming, visit Secret.com/MoneyMoves.
About Secret
Secret® was the first antiperspirant brand designed specifically
for women, and for the past 60 years, Secret® has been on the
forefront of women’s lives, leading with innovation designed to
provide superior odor and wetness protection. The brand has proudly
supported women’s advancement and equality, celebrating those who
push through barriers and stand up for what they believe in,
without “sweating” the obstacles that may come their way.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
https://www.pg.com for the latest news and information about
P&G and its brands. For other P&G news, visit us at
www.pg.com/news.
About Seneca Women
Seneca Women is a global leadership and media platform that
works to advance women in the economy and around the world. Seneca
Women has sought to accelerate women’s progress through signature
events at Davos, the Metropolitan Museum of Art and the New York
Stock Exchange as well as through partnerships with organizations
including Apple, Bank of America, Bloomberg, The Coca-Cola Company,
Mastercard, and P&G, among others. The Seneca Women Podcast
Network on iHeartMedia, launched with founding partner P&G,
amplifies the voices of women and supports women creators.
About Prosperity Now
Since 1979, Prosperity Now (formerly CFED) has been a persistent
voice championing economic opportunity, innovating outside of and
beyond existing systems to build power for all communities. We
advance racial and ethnic economic justice by investing in bold new
ideas, and we work deeply at both the grassroots and national level
to impact the entire ecosystem. By setting goals for our economy
and following through with targeted approaches based on need, we
are equipped to drive forward and cement big structural solutions.
Learn more at www.prosperitynow.org.
___________________________ 1 American Psychological
Association. (2022, March). Infographics: March 2022. American
Psychological Association. Retrieved March 24, 2023 2 Perry, A. M.,
Steinbaum, M., & Romer, C. (2022, March 9). Student loans, the
Racial Wealth Divide, and why we need full student debt
cancellation. Brookings. Retrieved March 24, 2023 3 Yakoboski, P.
J., Lusardi, A., & Hasler, A. (2020, November). Financial
Literacy and wellness among U.S. women. Financial literacy and
wellness among U.S. women | Institute. Retrieved March 24, 2023
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version on businesswire.com: https://www.businesswire.com/news/home/20230329005350/en/
Secret Deodorant Press Team, Citizen Relations
secret@citizenrelations.com
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