New store format provides Belk customers with
access to Conn's name brand assortment of home products, as well as
its best-in-class white-glove, next-day delivery
THE
WOODLANDS, Texas and CHARLOTTE,
N.C., Aug. 9, 2022 /PRNewswire/ -- As part of a
strategic partnership that Conn's, Inc. (NASDAQ: CONN) and Belk
announced earlier this year, the first store-within-a-store pilot
concepts have launched in five Belk locations under the name
"Conn's x Belk." The new store format provides Belk customers with
access to Conn's complementary home product categories, as well as
core differentiators like industry-leading white-glove, next-day
delivery.
Additional Conn's x Belk locations are planned to open
throughout the summer and early fall of 2022, along with an
eCommerce experience coming to Belk.com this fall. The Conn's x
Belk locations feature a name brand assortment of all major Conn's
product categories including furniture, home electronics and
appliances. The store-within-a-store formats range from
approximately 10,000 to 25,000 square feet depending on the Belk
location.
To honor this new shopping experience, all five of the Conn's x
Belk locations will hold grand opening celebrations on Saturday, August 13, 2022 from 10:00 a.m. – 2:00
p.m. that will include giveaways, treats, and
music. Customers can experience the new Conn's x Belk pilot at
the following Belk locations, open now:
- West Town located at 7600 Kingston Pike in Knoxville, TN
- Triangle located at 7500 Old Wake Forest Road in Raleigh, NC
- Northlake located at 7115 Northlake Mall Drive in Charlotte, NC
- Ridgeland located at 1200 East
County Line Road in Ridgeland,
MS
- Charleston located at 2064 Sam
Rittenberg Boulevard in Charleston,
SC
"We're thrilled that our first five Conn's x Belk concept stores
are open with more coming soon, giving us the opportunity to
introduce new customers to Conn's key differentiators, including
our high-quality product assortment, white glove next-day delivery
and in-house repair service," said Chandra
Holt, President and CEO of Conn's, Inc. "This is an
important step in our journey to scale, reimagine and strengthen
our business."
Belk is one of the largest regional department store chains with
nearly 300 locations in 16 Southeastern states and a strong
eCommerce presence through Belk.com. Conn's HomePlus is a specialty
retailer of high-quality home goods with over 160 locations in 15
states and best-in-class distribution, logistics and in-house
repair service capabilities. The geographic overlap of Conn's and
Belk provides an opportunity to maximize Conn's unique distribution
capabilities in existing markets to serve new customers at
Belk.
"We're excited to create this new experience for our customers,"
said Don Hendricks, Interim CEO of
Belk. "The great part about this partnership with Conn's is that
our customers now have access to products we didn't sell in our
stores. It's a fantastic opportunity for them to get everything
they need for their home in one convenient location."
About Conn's, Inc.
Conn's HomePlus (NASDAQ: CONN) is a specialty retailer of home
goods, including furniture, appliances and consumer electronics,
with a mission to elevate home life to home love. With more than
160 stores across 15 states and online at Conns.com, our over 4,000
employees strive to help all customers create a home they love
through access to high-quality products, next-day delivery
and personalized payment options, including our flexible, in-house
credit program. Additional information can be found by visiting
our investor relations website at https://ir.conns.com and social
channels (@connshomeplus on Twitter, Instagram, Facebook and
LinkedIn).
About Belk
Charlotte-based Belk, Inc., a
privately-owned department store, opened its first store in 1888,
beginning a legacy of selling great products at great prices,
treating customers like family, and giving back to the community.
Today, Belk serves customers at nearly 300 Belk stores in 16
Southeastern states, at belk.com and through the mobile app. For
over 130 years, Belk has proudly put customers and community at the
center of what they do, supporting local charities, organizations,
and families when they need it most. For more information visit
https://newsroom.belk.com/.
To shop, find your local store at https://www.belk.com/stores/,
visit belk.com or download the Belk app in Google Play or Apple
Store.
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SOURCE Conn’s HomePlus