Grove Co. Expands Retail Footprint with Entry Into Kohl’s, Meijer and Giant Eagle
July 07 2022 - 8:01AM
Business Wire
Leading sustainable CPG company increased
presence at more than 700 physical locations with the additional
retailers while doubling its product assortment at Target
Grove Collaborative Holdings, Inc. (NYSE: GROV) (“Grove” or “the
Company”), a leading sustainable consumer products company and
Certified B Corp, today announced a significant retail expansion
for Grove Co., its flagship home care brand. The Company, which is
committed to becoming 100% plastic-free by 2025, added three
retailers - Kohl’s, Giant Eagle and Meijer - as it continues to
grow its omnichannel presence.
Following the brand’s launch into retail at Target in 2021,
Grove Co. has now more than doubled its product assortment in all
Target stores and on Target.com to include a broader selection of
scents, room spray concentrates, laundry detergent sheets and
reusable dish cloths. In recent months, Grove also expanded its
retail presence at select Kohl’s, Giant Eagle and Meijer store
locations with a curated selection of Grove Co.’s cleaning line.
The retail expansion increases consumer access to the brand,
helping more shoppers adopt a sustainable lifestyle by putting
plastic-free and zero plastic waste cleaner concentrates, hand
soaps, dish soaps, reusable glass dispensers and more, on
shelves.
“We are excited to bring Grove Co.’s plastic-free home
essentials into more stores, and to introduce new consumers to the
brand as we continue on our mission to transform the consumer
products industry into a positive force for human and environmental
good,” said Stuart Landesberg, co-founder and CEO of Grove
Collaborative. “Grove Co.’s substantial retail expansion is a
testament to the evolving consumer products landscape, where
consumers are demanding more sustainable options, and to the strong
results we’ve had over the past year.”
To help educate consumers about Grove Co.'s innovative product
formats, at most new retail locations there will be dedicated end
caps with Grove Co. products and displays that walk people through
how to use Grove Co.’s zero plastic product systems.
Grove has partnered with retailers who share a passion for
sustainability and environmental responsibility. Giant Eagle has
set a target to eliminate the use of single-use plastics from its
operations by 2025 and Meijer stores have prioritized the reduction
of food waste, carbon emissions and landfill waste. Kohl’s has also
implemented policies related to climate action, waste and
sustainable sourcing.
Since its launch in 2016, Grove Collaborative has provided
millions of U.S. households with sustainable alternatives to
conventional household products. More than 250 billion pounds of
plastic packaging is created every year, but less than 9% of
plastic is recycled, no matter how much we put into our recycling
bins. Grove is teaming up with retailers and industry leaders to
innovate away from plastic and make products with sustainable
packaging, safe ingredients and superior performance more readily
available to consumers.
About Grove Collaborative Holdings,
Inc.
Launched in 2016 as a Certified B Corp, Grove Collaborative
Holdings Inc. (NYSE: GROV) (“Grove”) is transforming consumer
products into a positive force for human and environmental good.
Driven by the belief that sustainability is the only future, Grove
creates and curates more than 150 high-performing eco-friendly
brands of household cleaning, personal care, laundry, clean beauty,
baby and pet care products serving millions of households across
the U.S. each year. With a flexible monthly delivery model and
access to knowledgeable Grove Guides, Grove makes it easy for
everyone to build sustainable routines.
Every product Grove offers — from its flagship brand of
sustainable home care essentials, Grove Co., plastic-free, vegan
personal care line, Peach Not Plastic, and zero-waste pet care
brand, Good Fur, to its exceptional third-party brands — has been
vetted against Grove’s strict standards to be beautifully
effective, supportive of healthy habits, ethically produced and
cruelty-free. Grove Collaborative is a public benefit corporation
on a mission to move Beyond Plastic™ and in 2021, entered physical
retail for the first time at Target stores nationwide Grove is the
first plastic neutral retailer in the world and is committed to
being 100% plastic-free by 2025.
For more information, visit www.grove.com.
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