National CineMedia Unveils “The Noovie Trivia Show” with New Celebrity Talent and Brand Partners
May 26 2022 - 9:00AM
Business Wire
The Noovie Trivia Show to feature Paramount+ as
launch partner and offer sponsorship and custom content
opportunities for brands to connect with moviegoing audiences
National CineMedia (NCM®), America’s largest movie network
uniting brands with young diverse audiences, today announced the
launch of The Noovie Trivia Show in conjunction with the release
Top Gun: Maverick. NCM’s latest pre-show experience stars
Emmy-winning entertainment host and long-time Noovie® personality
Maria Menounos playing pop culture and movie trivia with today’s
hottest stars. The inaugural episode of The Noovie Trivia Show is
sponsored by Paramount+, including a custom branded movie trivia
segment. The episode features Garcelle Beauvais, actress, one of
the ladies from The Real Housewives of Beverly Hills, and author of
the new memoir Love Me As I Am.
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the full release here:
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Actress and author, Garcelle Beauvais
with host, Maria Menounos. (Photo: Business Wire)
First announced during NCM’s Upfront presentation this April,
The Noovie Trivia Show is one of several new offerings within the
more modernized and culturally relevant Noovie pre-show experience,
which airs before the trailers and feature film in movie theaters
across the country. The Noovie Trivia Show tests moviegoers'
knowledge of films, filmmakers, actors and the people influencing
pop culture, with celebrities and influencers quizzed by Menounos
in a long-form episode at the top of the pre-show. Menounos later
puts each talent in the ‘hot seat’ in a complementary :30 video
with rapid fire questions about their projects and careers.
Marrying movie and pop culture trivia with an uber-engaged
audience, The Noovie Trivia Show offers brands a unique opportunity
to forge stronger connections with the moviegoing audience, made up
of the coveted 18–34-year-old demographic. A partnership with the
show includes brand sponsorship of the editorial episodes and a
fully customized content segment that integrates movie trivia and
brand values. All branded content is produced by Noovie Studios,
NCM’s in-house creative studio. NCM also partnered with Pearpop,
the leading creator collaboration platform, to feature prominent
social media creators, creating a bridge between the young and
diverse stars of social platforms and the world of cinema and
entertainment.
Brands can also integrate into NCM’s exclusive Noovie Trivia
app, which engages users for more than 10 minutes per session on
average. This June, the app will roll out a new feature called
“Weekly Prize Contest,” where each week the top 25 players of the
game can turn their virtual “popcorn” points into vouchers for real
movie tickets. This is the first-time top users of Noovie Trivia
can win prizes based on their score, driving competition and
community among the players.
Over 600 million moviegoers are reached annually through the NCM
network of over 1,600 theaters with over 20,600 screens through the
US. Nearly one out of every two adults who visited a movie theater
in the fourth quarter of 2021 and the first quarter of 2022 were
18-34-year-olds, and 79% of moviegoers attending an NCM theater are
under the age of 39.
“We are so excited for audiences to experience and enjoy The
Noovie Trivia Show. The combination of movie trivia, today’s
hottest celebrities and influencers, and our pre-show host Maria
Menounos offers marketers an exciting way to connect with our young
and growing moviegoing audience,” said Amy Tunick, NCM’s chief
marketing officer. “Innovative brands like Paramount+ see the value
of leveraging pop culture in branded content to reach this audience
in a highly engaging and immersive setting.”
In addition to Garcelle Beauvais, Menounos’ future guests for
The Noovie Trivia Show include:
- CFDA designer Christian Siriano launched his eponymous
collection in 2008 following his studies in London under Vivienne
Westwood and Alexander McQueen. Known for whimsical and
show-stopping design, Siriano’s collection has been worn by current
FLOTUS Dr. Jill Biden, former FLOTUS Michelle Obama, Angelina
Jolie, Oprah, Zendaya, Ariana Grande, Lady Gaga, Tiffany Haddish,
Billy Porter, and Cardi B to name but a few. Siriano was named
among Time’s 100 Most Influential People for his leading
contributions on body diversity on the runway and red carpet, and
recently returned to Bravo’s Project Runway in the role of mentor.
His new Gloria Vanderbilt denim collection will be available in
Macy’s and other retailers in September.
- Actress Abby Ryder Fortson who stars in the iconic role
of Margaret in the film adaptation of the beloved Judy Blume book,
Are You There God? It's Me, Margaret. The film also features Rachel
McAdams and Kathy Bates and will be released by Lionsgate in
theaters September 16th.
- Popular TikTok creator and “Your Movie Guy” JuJu Green (aka
Straw Hat Goofy). Originally from Compton, CA with over 3
million followers and 300 million likes built in just under two
short years. Most recently he hosted TikTok's official red carpet
for both the premiere of Spider-Man: No Way Home and the 2022
Oscars®
- Top Hispanic LGBTQ+ creator, Avery Cyrus, who has built
an expansive digital empire. The 21-year-old digital creator and
entrepreneur has amassed over 7-Million Followers on TikTok, and
spreads positivity while highlighting LGBTQ causes and
creators.
- Creator and entrepreneur, Griffin Johnson. Griffin has
over 20M followers across his socials, a hit song “Convenient”
(streamed over 25M times), and hosts the podcast Brand Aid with
Forbes Contributor Tom Ward. He recently starred in and produced
CreatorPlus’ film Diamond in the Rough.
About NCM
National CineMedia (NCM) is America’s Movie Network. As the
largest cinema advertising network in the U.S., NCM unites brands
with young diverse audiences through the power of movies and
popular culture. NCM’s Noovie® pre-show is presented exclusively in
50 leading national and regional theater circuits including AMC
Entertainment Inc. (NYSE: AMC), Cinemark Holdings, Inc. (NYSE: CNK)
and Regal Entertainment Group (a subsidiary of Cineworld Group PLC.
LON: CINE). NCM’s cinema advertising network offers broad reach and
unparalleled audience engagement with over 20,600 screens in over
1,600 theaters in 195 Designated Market Areas® (all of the top 50).
NCM Digital and Digital Out-of-Home (DOOH) goes beyond the big
screen, extending in-theater campaigns into online, mobile, and
place-based marketing programs to reach entertainment audiences.
National CineMedia, Inc. (NASDAQ: NCMI) owns a 47.4% interest in,
and is the managing member of, National CineMedia, LLC. For more
information, visit www.ncm.com and www.noovie.com.
Forward Looking Statements
This press release contains various forward-looking statements,
within the meaning of Section 27A of the Securities Act and Section
21E of the Securities Exchange Act of 1934, that reflect
management’s current expectations or beliefs regarding, among other
things, expected timing and consumer and advertiser spending plans,
preferences, and behavior. Forward-looking statements are subject
to a number of important factors, risks, uncertainties and
assumptions that could cause actual results to differ materially
from those described in any forward-looking statements. Please
refer to the Company’s Securities and Exchange Commission filings,
including the “Risk Factor” section of the Company’s Annual Report
on Form 10-K for the year ended December 30, 2021, for further
information about risks and uncertainties that could cause actual
results to differ materially. Investors are cautioned that reliance
on these forward-looking statements involves risks and
uncertainties. The Company undertakes no obligation to update any
forward-looking statement, whether as a result, of new information,
future events or otherwise, except as required by law.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20220526005063/en/
Pam Workman VP, PR & Corporate Communications
pworkman@ncm.com 917-749-8048
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