Advance Auto Parts Announces Innovative, First to Market 12-Volt DieHard Battery Designed Specifically for Hybrid and Electric Vehicles
May 23 2022 - 8:00AM
Business Wire
Aftermarket retailer continues to expand its
robust parts assortment and drive innovation with new battery
manufactured in partnership with Clarios
Advance Auto Parts (NYSE: AAP), a leading automotive aftermarket
parts retailer, today announced the introduction of
DieHard® EV with xEV by Clarios, becoming the first
auto parts retailer to sell 12-volt batteries designed specifically
for hybrid and electric vehicles. Advance continues to drive
innovation and expand its robust parts assortment with DieHard EV,
which is the latest offering of its tens-of-thousands of hybrid and
electric vehicle parts already available. DieHard EV is available
exclusively at Advance stores, participating Carquest stores and
advanceautoparts.com. Advance also provides free battery testing
and installation of DieHard EV and other batteries at its retail
locations.1
DieHard EV batteries are an advanced, low-voltage technology
designed to provide superior reliability, durability and safety for
all hybrid and electric vehicles, which place more demand on their
low-voltage batteries. To address this, DieHard EV batteries offer
30 percent more cycling vs. standard AGM batteries and provides
stable performance from day one through end of life. Additionally,
their robust construction helps assure critical safety functions
like brakes, steering and lighting remain operational during an
emergency.
“At Advance, we are committed to serving all makes and models of
the growing vehicle population. While there are many years of parts
and service growth ahead for internal combustion engines, we also
recognize the increasing demand for hybrid and electric vehicles,”
said Tom Greco, president and chief executive officer at Advance
Auto Parts. “This first-to-market DieHard EV 12-volt battery is a
great addition to our robust offering of hybrid and electric
vehicle parts available in our catalog today to serve both our
professional and DIY customers. Advance is also leading the way by
equipping our professional customers with the training and support
they need to service the evolving vehicle population, including
offering more than 50 classes on hybrid and electric vehicles at
Advance’s STX conference, which is the world’s largest automotive
aftermarket training event.”
DieHard EV extends the AGM technology UL validated earlier this
year that significantly reduces the environmental impact and
resources needed to manufacture. All DieHard AGM batteries contain
a minimum of 94% post-consumer recycled polypropylene and lead
content using a closed-cycle mass balance system.
“As the global leader in advanced, low-voltage battery
solutions, we have designed the Clarios xEV battery portfolio to
meet the needs of the growing hybrid and electric vehicle market,”
said Mark Wallace, chief executive officer at Clarios. “More
electrified powertrains, like those found in hybrid and electric
vehicles, require advanced 12V solutions to address the complex
demands placed on the low-voltage systems. DieHard EV leverages our
experience with nearly every global automotive manufacturer and is
the right product to confidently meet these demands.”
DieHard EV arrives as the hybrid and electric automobile
segments maintain significant growth and manufacturers continue to
plan and forecast increased production of hybrid and electric
vehicles for decades to come. In 2021, electric vehicle purchases
in the U.S. jumped 83 percent from 2020 and hybrid vehicle
purchases increased 76 percent.2
With hybrid and electric vehicle production and purchases
increasing, the need for owner education has become more
pronounced. In a survey of electric vehicle owners by Clarios, 84
percent did not know their automobile uses both high-voltage
lithium and low voltage (12-volt) AGM batteries.
In a national survey3 of motorists commissioned by Advance, 51
percent of electric vehicle owners reported ownership of their
vehicles as 3 to 5 years – prime replacement time for 12-volt
batteries and 81 percent said it is important to have a 12-volt
battery designed specifically for electric vehicles.
Advance’s research also highlighted the knowledge, capabilities
and habits of today’s electric and hybrid motorists while
identifying service and support needs for this growing segment.
These owners can leverage Advance’s knowledgeable team members for
assistance with their maintenance decisions and know that they can
find a battery made for their vehicle as well as thousands of
additional hybrid and electric parts and products.
Visit advanceautoparts.com or a retail store location to learn
more about the latest from Advance or to shop for the new DieHard
EV 12-volt battery. Check out DIY resources, tips and the latest
vehicle care trends @advanceautoparts. To find an auto repair shop
specializing in hybrid and EV maintenance, visit TechNet
Professional, a business solutions partnership program from
Advance, which consists of more than 15,000 repair shops across
North America.
1 Most vehicles. Most locations.
2 Wards Intelligence
3 Advance Auto Parts and TRUE Global Intelligence, the in-house
research practice of FleishmanHillard, conducted an online survey
from April 20-26, 2022, among U.S. gas/diesel car owners, electric
vehicle owners and hybrid owners aged 18 or older.
About Advance Auto Parts Advance Auto Parts, Inc. is a
leading automotive aftermarket parts provider that serves both
professional installer and do-it-yourself customers. As of January
1, 2022, Advance operated 4,706 stores and 266 Worldpac branches
primarily within the United States, with additional locations in
Canada, Puerto Rico and the U.S. Virgin Islands. The company also
served 1,317 independently owned Carquest branded stores across
these locations in addition to Mexico and various Caribbean
islands. Additional information about Advance, including employment
opportunities, customer services, and online shopping for parts,
accessories and other offerings can be found at
www.AdvanceAutoParts.com.
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Investor Relations: Elisabeth Eisleben T: (919) 227-5466
E: invrelations@advanceautoparts.com
Media Relations: Darryl Carr T: (984) 389-7207 E:
darryl.carr@advance-auto.com
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