SHENZHEN, China, May 18, 2022
/PRNewswire/ -- Tencent Music Entertainment Group ("TME," or
the "Company") (NYSE: TME), the leading online music and audio
entertainment platform in China, today announced a partnership
with the Embassy of France in
China to launch a collaborative
cross-border music album, Mosaïque. The album is available
on TME platforms including QQ Music, Kugou Music and Kuwo Music,
and leading global streaming platforms including Spotify, Apple
Music, Deezer and Amazon.
The cross-border collaborative album includes 11 singles
produced by 21 emerging artists from China and France, covering various music genres,
including pop music, hip-hop, electronic music, and others.
Breaking the boundaries of cultures and genres, the musicians
jointly completed the songs online, creating brand new styles of
music. The album represents a deepened connection between musicians
from different cultural backgrounds that aims to bring a
distinguished listening experience of co-creation in music to the
global audience.
"Through this collaboration with French indie musicians, we not
only gained a better understanding of French music culture, but
also created new possibilities for our own music," Wild Tale, a
rock band from Tencent Musician
Platform, said in an interview.
French duo Ours Samplus said, "There are multiple unexpected
benefits from such collaboration and it inspired us to step out of
our comfort zone. We totally enjoyed the process."
As a leading player in China's
music industry, TME focuses on its dual engine content-and-platform
strategy which aims to create value for the whole music ecosystem.
TME has been leveraging and exploring high-quality platforms and
resources to support China's indie
musicians, and bring local artists international opportunities to
realize the global impact of Chinese music. Last year, TME
partnered with Apple Music on global streaming and in April 2022, TME announced a new service to enable
musicians on Tencent Musician
Platform to distribute musical works, with one single click, to
over 150 popular global platforms. With these efforts, TME has
empowered musicians through end-to-end service in music creation,
overseas distribution and promotion, bringing them to a broader
stage and making their voices heard around the world. Moreover, TME
has helped musicians to increase their income through multiple
incentive plans.
In the future, TME will continue to promote cultural exchange
between global artists and improve the quality of domestic original
content production, supporting musicians with all the products and
services of the Tencent Musician
Platform to achieve their dreams.
About Tencent Music
Entertainment Group
Tencent Music Entertainment Group
(NYSE: TME) is the leading online music and audio entertainment
platform in China, operating the
country's highly popular and innovative music apps: QQ Music, Kugou
Music, Kuwo Music and WeSing. TME's mission is to use technology to
elevate the role of music in people's lives by enabling them to
create, enjoy, share and interact with music. TME's platform
comprises online music, online audio, online karaoke, music-centric
live streaming and online concert services, enabling music fans to
discover, listen, sing, watch, perform and socialize around music.
For more information, please visit ir.tencentmusic.com.
Media Contact
TME.PR@icrinc.com
+1 (646) 992-2986
View original
content:https://www.prnewswire.com/news-releases/tencent-music-entertainment-group-partners-with-embassy-of-france-in-china-on-collaborative-music-album-301550775.html
SOURCE Tencent Music Entertainment
Group