The company opens its first European Studio in
Munich, Germany; aims to open
additional Studio and service center locations in Europe in 2022
AMSTERDAM, May 10, 2022 /PRNewswire/ -- Lucid
Group (NASDAQ: LCID), which set new standards with the
longest-range, fastest-charging electric car on the market in
North America, today announced its
initial launch plans for the European market. This includes the
forthcoming availability of both versions of Lucid Air Dream
Edition with the most advanced electric powertrain available today.
The Dream Edition R is optimized for efficiency with an
estimated 900 km* of range, and the Dream Edition P features 1,111
horsepower (828 kW).
The company also plans to open its first European retail
location – the Lucid Studio at Odeonsplatz in Munich, Germany – on May 13, 2022. The luxury retail space will invite
customers to experience the brand and its products in the heart of
the iconic old town area. The company expects to open additional
studios and service centers in Germany, the
Netherlands, Norway, and
Switzerland in 2022, and has the
ambition to expand into additional key markets across the European
continent in the coming years.
"The expansion into Europe and
the decision to offer Lucid Air Dream Edition in this market serve
to strengthen Lucid's position as a global brand and further
supports our mission to elevate the standards of the electric
vehicle industry," said Zak Edson,
VP of Sales and Service, Lucid. "The company's first offering,
Lucid Air Dream Edition, delivers 0-100 km acceleration in 2.7
seconds or an estimated 900 km* of range on a single charge, along
with a 924 V electrical architecture for impressive fast charging –
all the performance, the quality, and the range that make it
perfectly suited for the European market."
Dream Editions for Europe
After successfully launching Lucid Air Dream Edition P and Lucid
Air Dream Edition R in North
America, with a limited volume of 520 units, Lucid announced
it will offer a very limited number to existing reservation holders
in Europe to celebrate the launch
of Lucid Air — and highlight Lucid's vision for advancing luxury
electric. These two distinct versions – with Dream Edition P
featuring a powertrain optimized for performance, and Dream
Edition R embodying Lucid's exacting focus on maximizing range
– will be offered to reservation holders in Germany, The
Netherlands, Norway and
Switzerland. They also feature
exclusive exterior and interior trim and every available upgrade,
with additional specs detailed below.
|
Dream Edition
P
|
Dream Edition
R
|
Motors
|
Dual Motor,
AWD
|
Dual Motor,
AWD
|
Power (total,
F&R)
|
1,111 hp (828
kW)
|
933 hp (696
kW)
|
Torque (total,
F&R)
|
1390 Nm
|
1390 Nm
|
0-100 kph
|
2.7 sec
|
2.9 sec
|
Top speed
|
270 km/h
|
270 km/h
|
Tires
|
Specially developed
Pirelli P-Zero: 245/35 21" (F) and 265/35 21" (R)
19" optional
|
Specially developed
Pirelli P-Zero: 245/45 19" (F&R)
21" optional
|
System
voltage
|
924 V
|
924 V
|
Customers in the aforementioned countries with an existing
reservation for a Lucid Air can request an upgrade of their
reservation to an Air Dream Edition P or Dream Edition R while
available.
Pricing
Lucid Air Dream Edition P and Dream Edition R
will be priced, fully-equipped, according to below table.
|
Germany
|
Netherlands
|
Switzerland
|
Norway
|
Air Dream Edition
P/R
|
€218,000
|
€222,000
|
CHF199,000
|
NOK
1,850,000
|
|
Including 19% value
added tax, destination fees and documentation
fees
|
Including 21% value
added tax, destination fees and documentation fees
|
Including 7,7% value
added tax, destination fees and documentation fees
|
Including destination
fees and documentation fees
|
First deliveries are expected to begin in late 2022. Pricing and
delivery dates for Lucid Air Pure, Air Touring and Air Grand
Touring, as well as option pricing for EU markets, will be
announced later this year and is expected to start at approximately
€100,000 for Lucid Air Pure in Germany and Netherlands, CHF100,000 in Switzerland and NOK
1,000,000 in Norway.
European Expansion
Lucid currently accepts reservations from European customers in
Austria, Belgium, Denmark, Finland, France, Germany, Iceland, Italy, Monaco, the
Netherlands, Norway,
Spain, Sweden, Switzerland, and the UK. By placing a fully
refundable reservation starting at €300, customers will secure
their place in line for the Lucid Air Pure, Touring, and Grand
Touring models when deliveries begin in their respective countries.
These specific markets were selected due to a combination of
charging infrastructure, market acceptance, and size. Further
expansion in Europe is planned in
the future, including additional Studios and services centers in
major European cities and a right-hand-drive model for the UK.
Studio Experience
With a direct-to-consumer model, every Lucid Studio offers a
digitally oriented premium experience tailored to each customer's
preferences, whether they visit in-person, make enquiries entirely
online, or combine the two. Lucid's Munich Studio will allow
customers to fully experience the brand and gain information about
its products in a location that underscores the company's unique
design aesthetic. Exploring a Lucid Studio, visitors will get a
vision of how the company draws inspiration from the beauty,
innovation, and diversity of its home state of California.
*Lucid Air is in preproduction for European market,
final specifications are not currently available. Ranges provided
are manufacturer's projected WLTP ratings when equipped with
19" wheels and are for informational purposes only. Official WLTP
ranges may vary and will be announced when available. Actual
driving range will vary in actual driving operation and may be
influenced by other factors such as driving behavior, environmental
impacts, route conditions, etc.
Electric power consumption is 13.12 kWh/100 km for Lucid Air
Dream Edition R; CO2 emissions is 0 g/k.
About Lucid Group
Lucid's mission is to inspire the adoption of sustainable energy by
creating advanced technologies and the most captivating
luxury electric vehicles centered around the human
experience. The company's first car, Lucid Air, is a
state-of-the-art luxury sedan with a California-inspired design that features
luxurious full-size interior space in a mid-size exterior
footprint. Underpinned by race-proven battery technology and
proprietary powertrains developed entirely in-house, Lucid Air was
named the 2022 MotorTrend Car of the Year®. Deliveries of Lucid
Air, which is produced at Lucid's new factory in Casa Grande,
Arizona, are currently underway to
U.S. customers.
Further information can be found at:
https://www.lucidmotors.com/media-room
Media Contacts
media@lucidmotors.com
PREurope@lucidmotors.com
Trademarks
This communication contains trademarks, service marks, trade
names and copyrights of Lucid Group, Inc. and its subsidiaries and
other entities, which are the property of their respective
owners.
Forward Looking Statements
This communication includes "forward-looking statements" within
the meaning of the "safe harbor" provisions of the United States
Private Securities Litigation Reform Act of 1995. Forward-looking
statements may be identified by the use of words such as
"estimate," "plan," "project," "forecast," "intend," "will,"
"expect," "anticipate," "believe," "seek," "target," "continue,"
"could," "may," "might," "possible," "potential," "predict" or
other similar expressions that predict or indicate future events or
trends or that are not statements of historical matters. These
forward-looking statements include, but are not limited to,
statements regarding customer experience, expectations and timing
related to commercial product launches, the range and performance
of Lucid's vehicles, pricing of Lucid's vehicles, the timing of
deliveries, studio and service center openings, future sales
channels and strategies, and future market launches and
international expansion. These statements are based on various
assumptions, whether or not identified in this communication, and
on the current expectations of Lucid's management. These
forward-looking statements are not intended to serve as, and must
not be relied on by any investor as, a guarantee, an assurance, or
a definitive statement of fact or probability. Actual events and
circumstances are difficult or impossible to predict and may differ
from these forward-looking statements. Many actual events and
circumstances are beyond the control of Lucid. These
forward-looking statements are subject to a number of risks and
uncertainties, including those factors discussed under the heading
"Risk Factors" in Part II, Item 1A of Lucid's Quarterly Report on
Form 10-Q for the quarter ended March 31, 2022, as well
as other documents Lucid has filed or will file with
the Securities and Exchange Commission. If any of these risks
materialize or Lucid's assumptions prove incorrect, actual results
could differ materially from the results implied by these
forward-looking statements. There may be additional risks that
Lucid presently does not know or that Lucid currently believes are
immaterial that could also cause actual results to differ from
those contained in the forward-looking statements. In addition,
forward-looking statements reflect Lucid's expectations, plans or
forecasts of future events and views as of the date of this
communication. Lucid anticipates that subsequent events and
developments will cause Lucid's assessments to change. However,
while Lucid may elect to update these forward-looking statements at
some point in the future, Lucid specifically disclaims any
obligation to do so. These forward-looking statements should not be
relied upon as representing Lucid's assessments as of any date
subsequent to the date of this communication. Accordingly, undue
reliance should not be placed upon the forward-looking
statements.
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