New Product Updates, Including Work Model and
Workflow Engine, Enable Employees to Work Their Way, Automate
Complex Workflows, and Drive Cross-Organizational Alignment
Wrike, now part of Citrix, today announced a new set of platform
capabilities that allows employees to build workflows, processes,
and metrics that best suit their needs, while ensuring individual
work maps to organizational goals. Never before has a work
management platform offered such flexibility, simplicity, security,
and connectedness to provide natural support of workflows at every
level of the organization: individual, team, department, and
company-wide. This unique orchestration of workflows and processes
enables entire organizations to work as one collective body.
The speed at which companies are digitally transforming
continues to accelerate. Systems and applications are deployed to
connect remote teams and maintain business continuity; however,
these synchronous, unstructured solutions, such as instant
messaging and video conferencing applications, are creating a
larger problem. Work is getting lost in between and inside these
unstructured solutions and the more rigid solutions previously in
place, creating a dark matter of work with no system of record.
This growing chaos has resulted in a rise in workplace complexity
and distractions, making it difficult for employees to do their
best work and leading to employee burnout.
“Wrike was founded on the belief that there is a better way to
work,” says Senior Vice President and Wrike General Manager,
Citrix, Andrew Filev. “As work evolves and becomes more complex, we
are constantly thinking one step ahead so we can progress our
platform along with it. For the last year, we’ve been creating
unique capabilities that enable people and teams to work how it
best suits them, while making sure organizations have the
cohesiveness and alignment they need to succeed. It’s a fine
balance, but one that modern working environments demand.”
Wrike is designed to tackle workplace complexities head-on,
making it possible for employees to easily build and automate
tailored, job-specific workflows out-of-the box. This ultimately
elevates team members out of menial task and project management,
into more strategic and rewarding work that can be measured against
individual, departmental, and organizational goals. At the heart of
Wrike’s new updates are:
- Work Models - Users no longer need to work in tasks,
projects, and folders alone. Wrike understands that work is much
more dynamic and is the first company to break the project
management mold and speak the language of teams. Wrike will be
expanding its platform building blocks so users can work natively
with activities they’re accustomed to, such as digital campaigns,
customers, product briefs, user stories, epics, and service
requests.
- Goal Management - As an example of Work Models, Goal
Management connects metrics from daily work to a company’s
strategic objectives. It provides real-time visibility into current
and future goals, and enables the entire organization to work as
one toward a common vision.
- Workflow Engine - The latest in Wrike’s no-code/low-code
capabilities, Workflow Engine is a robust visual builder that
enables employees to establish customized workflows - no matter how
complex - through simple automation actions to keep work moving
effortlessly across the organization.
- Wrike for Service Teams - Service teams within an
organization can now streamline service request management and
efficiently deliver their services in Wrike, breaking down barriers
between teams and underscoring the versatility of the Wrike
platform.
- Wrike Integration with ShareFile - With this new
integration, Wrike is streamlining content-based workflows like
RFPs and M&As by putting them in a dynamic work structure. This
allows ShareFile users to maintain efficiency and alignment on
documents, all within Wrike.
- Space Level Delegation and User Types - Very few other
work management platforms offer as much configurability and
security control as Wrike, which is expanding beyond account-level
security with these new updates. With delegated management,
business teams can now take full control of their own workflows and
tools, and IT can make sure that critical security policies, such
as collaboration with external stakeholders, are executed
company-wide.
Work Models
From pioneering Work Graph to the introduction of Custom Fields
and Blueprints, Wrike is at the forefront of building the most
versatile work management platform that accommodates the depth and
breadth of modern digital work. Now, the Company is taking that
even further with the introduction of Work Models. Wrike is the
only work management platform that has moved beyond projects,
tasks, and spreadsheets to use the language of work specific to
workflows that employees have at hand. Wrike’s product interface
now can natively support “sprints,” “campaigns,” “customers,” or
any other custom entities employees want to introduce. It can also
support nested structure in those entities – for example, “sprints”
can be part of “epics.” This allows users to perfectly model the
work of any team or department in the company, while allowing the
whole organization to use one work management platform.
Goal Management
Utilizing Work Models, Goal Management connects projects and
tasks to strategic objectives within a collaborative space and
unifies visibility into future goals and vision. Goal Management
will leverage automated progress reporting and smart risk
assessment in order to accelerate goal attainment. Additionally,
Wrike integrates with other solutions where goals are measured and
automatically incorporates key data points and success metrics
within Wrike. With clear, real-time top-down and bottom-up
communication, organizations can now rally their workforce around a
shared vision and proven success.
Workflow Engine
Wrike’s Workflow Engine, together with Work Models, simplifies
the workflow process and keeps work moving effortlessly within
organizations. For complex business processes, such as employee
onboarding or supplier management, implementing a flexible
simple-to-use workflow is difficult for teams. Wrike’s Workflow
Engine helps establish the entire process of creating and managing
a workflow in a visual builder using a simple point-and-click
interface without any developer skills required. Workflow Engine
supports complex scenarios at scale, but it’s also easy to operate
and runs quietly in the background to advance work from one point
to the next, freeing up employees to focus on more meaningful
work.
Wrike for Service Teams
With Wrike for Service Teams, Wrike demonstrates the versatility
of its platform by unlocking the power of an organization’s people.
Wrike for Service Teams offers service management capabilities for
business and “service oriented” teams, such as Marketing and HR,
which work cross-functionally and need to address ad hoc employee
requests, tactical projects, and mission-critical strategic
initiatives. These new capabilities will increase employee
satisfaction by enabling service teams and employees to collaborate
with ease and quickly achieve alignment with a single system of
record for work.
Wrike Integration with ShareFile
Wrike is coming together with Citrix and further simplifying
work with the launch of Wrike Integration with ShareFile, which
supports security-conscious or highly-regulated industries that use
the service for file sharing. Now, users can work on ShareFile
documents within Wrike, reducing time spent locating relevant
documents and the chaos that comes with working across multiple
applications.
Space Level Delegation and User Types
Another new capability for organizations with strict security
and governance standards is Space Level Delegation and User Types.
Space Level Delegation enables teams to democratize and organize
their work without IT or Wrike Admins and provides access to build
and manage tools like reports, dashboards, or workflows to key
members of the team. Additionally, employees can easily duplicate
or create new user types and customize permissions for more control
and higher security.
“With these new updates, we’re simplifying the conceptual model
of our platform and making it even more effortless for
organizations to deploy,” says Alexey Korotich, VP of Wrike
Product, Citrix. “As companies look to the next phase in their
Digital Transformation journey, they must seek out strategic,
long-term partners that will improve their employee experience and
drive their business forward. They’ll find that in Wrike. Whether
you’re a startup launching into hypergrowth mode or an enterprise
organization with thousands of complex workflows to manage, Wrike
possesses the unique ability to orchestrate your work with
ease.”
Customer Experience
“As a member of the Nickelodeon Experience Design team
overseeing all off-air projects for Nickelodeon's theme parks,
museums, and hotels worldwide, the level of complexity we deal with
in our daily work can be overwhelming, from managing early concepts
of attraction designs to the opening day guest experience,” says
Jeff Hartlieb, Director, Project Management at Nickelodeon
Experience Design. "That increased exponentially with the pandemic.
While the status of our on-site attractions have been constantly in
flux, the expectation to deliver is still there, and we must do so
without the added benefit of being in-person. Wrike has enabled us
to coordinate extremely involved and elaborate real-world projects
almost entirely in the digital realm. Our team has been able to
maintain, if not exceed, the same level of productivity,
efficiency, and output from pre-pandemic days - keeping the
excitement of our attractions alive for guests of all ages."
Wrike’s new capabilities are planned for next year.
About Wrike
Wrike, a Citrix company, is the most intelligent, versatile work
management platform for the enterprise. It can be easily configured
for any team and any use case to transform how work gets done.
Wrike’s feature-rich platform puts teams in control of their
digital workflows, enabling them to focus on the most important
work, maximize potential, and accelerate business growth. Customers
like Estée Lauder, Hootsuite, Nielsen, Ogilvy, Siemens, and Tiffany
& Co. depend on Wrike to help teams plan, manage, and complete
work at scale. Wrike is headquartered in Fort Lauderdale, Florida.
For more information, visit: www.wrike.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20211019005954/en/
Rory Schaff Senior Manager, Corporate Communications
rory.schaff@citrix.com
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