Okta Advances Customer Identity with Auth0 and New Okta Features
October 13 2021 - 9:00AM
Business Wire
New capabilities for customer identity and
access management drive increased business agility, better security
outcomes, and more frictionless user experiences across the
enterprise
Okta, Inc. (NASDAQ: OKTA), the leading independent identity
provider, today will announce continued growth and advancements in
both Okta’s and Auth0’s Customer Identity and Access Management
(CIAM) offerings at the company’s annual Showcase event. Marking
the first joint event since the Auth0 acquisition closed in May,
the team will share their vision to jointly grow the CIAM market,
and unveil new capabilities from Okta’s Customer Identity products,
including Device Authorization Grant, Branding, and Custom
Administrator Roles. The live-broadcasted event from company
headquarters in San Francisco will commence at 9:30AM PT at
okta.com/showcase.
The development time and continuous optimization required to
deliver safe and superior digital experiences across devices and
applications is increasingly burdensome and complex for companies
in today’s marketplaces. It requires customization per application,
specific coding, and additional security measures to protect
against the evolving threat environment. The risk of security and
deterioration of the end user experience is a key challenge.
Identity is the common foundation on which organizations can build
both secure and frictionless experiences. A new era of
identity-first security has emerged as a result and is driving
demand for CIAM. Early adopters of CIAM now have a distinct
competitive edge.
Okta’s acquisition and continued investment in Auth0 is at the
center of this growing demand and massive $30 billion market
opportunity for CIAM. Okta announced its plan to operate as one
combined company, with two CIAM product units across both Okta and
Auth0, providing customers with more choice in how they want to
deploy CIAM.
Okta and Auth0 enable organizations to deploy digital
customer-facing experiences that overlay security, governance,
privacy, and engagement policies throughout a customer journey,
without making tradeoffs to usability. The growth of each platform
and the benefits they bring to varied use cases is why Okta will
continue to invest in both.
Continued investment in Okta’s CIAM offering includes the
release of key new capabilities, including:
- Device Authorization Grant: Simplify and secure the
registration and access for end users across input-constrained,
shared, and IoT devices (like Smart TV apps, smart speakers,
kiosks, and terminals), improving user-experience, reducing
abandoned registrations, and increasing security for users
regardless of interface.
- Branding: Communicate with confidence and go live faster
with consistent branding across login, error pages, and email
templates without wasting hours of developer time. Customers can
deploy their brand templates without adding custom code, ultimately
providing ease of implementation.
- Custom Administrator Roles: Spend less time on the
governance of who has access to what and more time focusing on the
challenges that will drive businesses forward. Enable Super Admins
to follow the principle of least privilege by creating granular
roles for admins to manage their users, groups, and applications.
Easily apply a flexible approach to administration that fits each
unique organization structure, ensuring each admin has the right
level of access they require.
Okta’s Customer Identity platform currently serves leading
enterprises including Crate & Barrel, Albertsons Companies, and
JetBlue.
“Verisk is a leading data analytics provider serving customers
in insurance, energy and specialized markets, and financial
services,” said Atul Bahl, Vice President of Cloud Infrastructure,
Verisk Analytics. “As a data-focused organization, security is of
the utmost importance to us. Okta’s Custom Administrator Roles
allow us to follow the principle of least privilege and only grant
admins access to the tasks they need to perform across our many
business units. We save time for our internal teams and ensure the
best-in-class security of our customer applications.”
“Identity sits at the core of all digital experiences and
provides the security, agility, and usability needed to quickly
adapt to any current or future challenge,” said Todd McKinnon, CEO
and co-founder, Okta. “Together, Okta and Auth0 deliver the most
comprehensive approach to customer identity. We are investing in
and supporting both platforms, and we are proud to empower our
customers to choose with confidence.”
Availability
Okta’s new features, including Device Authorization Grant,
Branding, and Custom Administrator Roles, are all available today
in early access. Customers can opt-in to use all three new
capabilities in the Okta Admin Dashboard. Device Authorization
Grant and Branding will be generally available in Q4 2021 and
Custom Administrator Roles will be generally available in Q2
2022.
Customers can opt-in to use all three new capabilities in the
Okta Admin Dashboard. For more information, visit:
okta.com/customer-identity
About Okta
Okta is the leading independent identity provider. The Okta
Identity Cloud enables organizations to securely connect the right
people to the right technologies at the right time. With more than
7,000 pre-built integrations to applications and infrastructure
providers, Okta provides simple and secure access to people and
organizations everywhere, giving them the confidence to reach their
full potential. More than 13,050 organizations, including JetBlue,
Nordstrom, Siemens, Slack, Takeda, Teach for America, and Twilio,
trust Okta to help protect the identities of their workforces and
customers.
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version on businesswire.com: https://www.businesswire.com/news/home/20211013005670/en/
Christa Fogleman Proano press@okta.com
Kaycie East press@auth0.com
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