TikTok Partners With Square, IAS on Shopping and Ads
September 28 2021 - 12:42PM
Dow Jones News
By Stephen Nakrosis
Mobile video platform TikTok on Tuesday said it was working with
financial services and payment company Square Inc. to launch Square
x TikTok, a new service for sellers.
Using Square x TikTok, sellers can send fans "directly from
TikTok videos, ads and shopping tabs on their profiles to products
available in their existing Square Online store," the companies
said.
TikTok For Business users can set up a free Square Online store,
they also said.
Also on Tuesday, TikTok said it was working with Integral Ad
Science to launch a new brand safety solution for in-feed video ads
on TikTok. Using the new service, "advertisers can now select IAS
directly within TikTok's platform to ensure their campaign runs
near verified brand safe and suitable content," the companies
said.
Write to Stephen Nakrosis at stephen.nakrosis@wsj.com
(END) Dow Jones Newswires
September 28, 2021 12:27 ET (16:27 GMT)
Copyright (c) 2021 Dow Jones & Company, Inc.
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