New campaign connects RYU with 3 million
active lifestyle consumers in the Generation Active
community.
VANCOUVER, BC, Nov. 17, 2020 /CNW/ - RYU Apparel Inc.
(TSXV: RYU) (OTCQB: RYPPF) (FWB: RYAA) ("RYU" or the "Company"),
creator of award-winning urban athletic apparel, announced a
partnership to launch a North American wide campaign for Generation
Active with Zoom Media and François de Gaspé Beaubien.
Utilizing Zoom Media's powerful platforms which include GymTV in
5,150 health clubs, mobile, email, and social media, RYU will be
connecting with 3 million members of Generation Active, a community
of people living active lifestyles and that seek out advice,
motivation, and positivity.
This nationwide campaign coincides with the launch of RYU's
best-selling Ethos Collection and the upcoming holiday
shopping season. The campaign will focus on introducing RYU's
performance apparel to Generation Active while helping power
athletes and active lifestyles through original and inspirational
content around fitness, wellness, and fashion.
"We at Zoom Media are thrilled to be partnering up with the team
at RYU. RYU is all about respecting ourselves, our environment, and
others. They enable human performance and seek to engage the
fitness enthusiast," says François de Gaspé Beaubien. "RYU's
objective is to create the most comfortable and technically
advanced training gear in the world. Their apparel is best in class
for facilitating the athlete within each of us and we are honored
to bring RYU's excellence to our Generation Active audience."
This new partnership comes alongside the strategic advisership
of media authority François de Gaspé Beaubien. François will act as
an adviser to RYU and CEO Cesare
Fazari on the company's media and marketing activities,
including its newly formed partnership with Canada Skateboard and
beyond. In 2003, François acquired Zoom Media, an indoor
advertising company. Since becoming CEO, the company has
experienced tremendous growth, digitally entertaining and educating
over 35 million fitness members across Canada, the United
States, and the United Kingdom.
"Our entire team is not only thrilled to be launching this
timely and multi-faceted campaign with Zoom Media but to work with
François on all our activations," shared RYU's CEO Cesare Fazari. "His acumen, industry
connections, and commitment to our brand will be an incredible
benefit to our customers, our company as well as our
shareholders."
About RYU Apparel
RYU Apparel (TSXV: RYU, OTCQB:
RYPPF, FWB: RYAA), or Respect Your Universe, is an award winning
urban athletic apparel and accessories brand engineered for the
fitness, performance, and lifestyle of the athletic man and woman.
Designed without compromise for fit, comfort, and durability, RYU
exists to facilitate optimal human performance. For more
information, please visit the RYU website at: http://ryu.com
About Zoom Media
Zoom Media Corp. ("Zoom Media") owns
and operates GymTV, the largest gym-based video entertainment
network subscribed to by 5,150 health clubs across the United States, Canada, and the United Kingdom. Measured by the Kantar Group,
Zoom Media's GymTV network runs on 25,750 screens and reaches more
than 35 million active lifestyle consumers called Generation
Active. Zoom Media offers brands the opportunity to connect with
Generation Active at the gym, at home, and on-the-go via GymTV,
billboards, sampling, mobile, email, web, and social media. More
information is available at Zoommedia.com and
GenerationActive.com
Forward Looking Statements Disclaimer
Neither the TSX Venture Exchange Inc. nor its Regulation
Service Provider (as that term is defined in the policies of the
TSX Venture Exchange Inc.) accepts responsibility for the adequacy
or accuracy of this press release.
This news release contains forward-looking information that
involves various risks and uncertainties regarding future events.
Such forward-looking information can include without limitation
statements based on current expectations involving a number of
risks and uncertainties and are not guarantees of future
performance of RYU, such as statements that: definitive agreements
may be entered into; RYU will satisfy the conditions necessary to
enter into definitive agreements; the aims of the consulting
arrangement will materialize, including the intention to transition
RYU to profitability within a two year period; and RYU will obtain
shareholder approval for any increase in its compensation plans if
and as required. There are numerous risks and uncertainties that
could cause actual results and RYU's plans and objectives to differ
materially from those expressed in the forward-looking information,
including: (i) adverse market conditions resulting in the inability
of RYU to raise necessary financing required to enter and make
payments under the proposed definitive agreements; (ii) the
inability of RYU to obtain any necessary approvals in respect of
the proposed agreements, including approvals necessary for the
issuance of the RSU's; and (iii) inability to restructure and
transform its business as required. Actual results and future
events could differ materially from those anticipated in such
information. These and all subsequent written and oral
forward-looking statements are based on estimates and opinions of
management on the dates they are made and are expressly qualified
in their entirety by this notice. Except as required by law, RYU
does not intend to update these forward-looking
statements.
View original
content:http://www.prnewswire.com/news-releases/ryu-apparel-inc-partners-with-media-proprietor-francois-de-gaspe-beaubien-and-zoom-media-for-holiday-campaign-301174805.html
SOURCE RYU Apparel Inc.