SALT LAKE CITY, Oct. 28, 2020 /PRNewswire/ -- As a leader in
global health and wellness, USANA, the Cellular Nutrition Company,
is committed to the advancement of innovative, high-quality health
supplements for elite athletes worldwide. To further its commitment
to research and development, USANA is now the title partner of U.S.
Ski & Snowboard's state-of-the-art training and education
facility, the Center of Excellence.
The USANA Center of Excellence (COE) will continue to blend
the best of high-performance athletic facilities, including
strength training areas, a gymnasium, ski and snowboarding ramps,
trampolines, a nutrition center, recovery/rehabilitation
facilities, and a full sports science lab for U.S. Ski &
Snowboard athletes. USANA will work closely with U.S. Ski &
Snowboard's sport science staff and the organization's top skiers
and snowboarders on new product research and areas for
development.
"I am very excited about this new and expanded relationship
between USANA and U.S. Ski & Snowboard," says
Robert Sinnott, M.N.S., Ph.D.,
USANA's chief scientific officer. "Through this extension, we have
agreed to conduct two to three clinical studies annually to measure
the effects of USANA's supplements in elite athletes. The goal is
to improve on their athletic performance metrics, help boost their
immune systems while traveling, and assist them to achieve better
quality sleep—all necessary for optimal performance and
recovery. Not only will this partnership assist and benefit
Olympic athletes, it's also a great investment in USANA's future
and product pipeline."
To learn more about USANA and its award-winning supplements,
visit usana.com.
USANA and U.S. Ski & Snowboard first teamed up in 2011, when
USANA became the organization's Official Nutritional Supplement,
Vitamin, and Minerals Partner. Since then, USANA has supported
elite athletes through two Olympic cycles.
"We value our relationship with U.S. Ski & Snowboard, and
are excited to take these next steps with them as we sponsor the
COE and collaborate on product innovation," says Dan Macuga, USANA's chief of communications and
marketing. "We look forward to further developing our story
alongside this accomplished, world-class institution and its
athletes, and will continue to provide our products to more
professional and Olympic athletes than any other nutritional
supplement in the world."
"Our nine-year partnership with USANA has been a
fruitful one, and we are thrilled to enter into this new, expanded
relationship with them," says Tiger Shaw, U.S. Ski & Snowboard
President and CEO. "As a sports organization, we are constantly
evolving and looking for new and better ways to enable our athletes
to achieve success throughout their training and competition
cycles. USANA's commitment to working alongside our sport
science staff will allow us to be on the forefront of innovation.
It's exciting for us to be a part of their product development
process."
About USANA
USANA (NYSE:USNA) prides itself in
providing consumers the highest quality nutritional products in the
world. From its award-winning supplements to its innovative
skincare line, USANA has proven for more than 25 years why it's a
company you can trust. How about giving us a try? Shop
at USANA.com or learn more at whatsupusana.com.
About U.S. Ski & Snowboard
U.S. Ski &
Snowboard, based in Park City,
Utah, is the Olympic National Governing Body (NGB) of ski
and snowboard sports in the USA.
Tracing its roots back to 1905, the organization represents nearly
200 elite skiers and snowboarders in 2020, competing in seven
teams; alpine, cross country, freeski, freestyle, snowboard, nordic
combined and ski jumping. In addition to the elite teams, U.S. Ski
& Snowboard also provides leadership and direction for tens of
thousands of young skiers and snowboarders across the USA, encouraging and supporting them in
achieving excellence. By empowering national teams, clubs, coaches,
parents, officials, volunteers and fans, U.S. Ski & Snowboard
is committed to the progression of its sports, athlete success, and
the value of team. For more information,
visit www.usskiandsnowboard.org.
USANA
International Headquarters
www.usana.com
Media Contact: Ashley Collins
Executive Vice President of Marketing
(801) 954-7629
media(at)usanainc(dot)com
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SOURCE USANA