HUNT VALLEY, Md., Sept. 22, 2020 /PRNewswire/ -- Sinclair
Broadcast Group (NASDAQ: SBGI) today announced that it has hired
J.R. McCabe in the newly-created role of Chief Business Officer of
D2C/ Gamification. In this capacity, Mr. McCabe will help oversee
and build the company's efforts around gamification, utilizing his
extensive experience in creating and launching media assets that
unlock new revenue streams and maximize consumer
engagement.
"Throughout his career, J.R. has excelled at staying ahead of
consumer trends, bringing together highly-skilled innovators to
create new, engaging digital and live experiences," said
Sinclair President and CEO
Chris Ripley. "His skill at
conceptualizing and launching new and innovative business models at
the intersection of media, sports, and gaming will be an important
component of Sinclair's efforts to expand in a rapidly growing
area. We look forward to his leadership in driving Sinclair's
direct-to-consumer growth opportunities in the years ahead."
Mr. McCabe brings over 25 years of experience, having held roles
in content creation, sales and marketing, product development, and
leadership across the media industry. Most recently, he was
Chief Business Officer for a privately-held portfolio of gameplay
and e-sports businesses, Poker Central & Estars Studios, where
he drove business growth through forging strategic partnerships,
launching a first-of-its-kind subscription channel, PokerGO, and
establishing the vision for a technology center of excellence
focused on data-driven decision-making. Prior to that role,
Mr. McCabe was the Senior Vice President, Head of Video for Time,
Inc., where he led the digital video business across 24 Time Inc.
video brands, significantly accelerating the scale and reach of the
company's digital assets and launching groundbreaking,
award-winning digital and TV content. Mr. McCabe's experience
also includes senior level positions with Meredith Corporation, CBS
Paramount, and Universal Studios.
Mr. McCabe commented, "As a leader in the media space, with an
unparalleled portfolio of assets, Sinclair's strong content base
and history of innovation and strategic thinking is the ideal match
for my passion to build high-performing, high growth businesses in
gaming. I look forward to the challenge of taking the
potential of this great organization and helping it monetize the
myriad opportunities the company has to drive future growth."
About Sinclair Broadcast Group, Inc.
Sinclair is a diversified media company and leading provider of
local sports and news. The Company owns and/or operates 23 regional
sports network brands; owns, operates and/or provides services to
191 television stations in 89 markets; is a leading local news
provider in the country; owns multiple national networks; and has
TV stations affiliated with all the major broadcast networks.
Sinclair's content is delivered via multiple platforms, including
over-the-air, multi-channel video program distributors, and digital
platforms. The Company regularly uses its website as a key source
of Company information which can be accessed at www.sbgi.net.
View original content to download
multimedia:http://www.prnewswire.com/news-releases/sinclair-names-jr-mccabe-chief-business-officer-of-d2c-gamification-301135678.html
SOURCE Sinclair Broadcast Group, Inc.