Cooper Tire Teams with Race Car Driver Loni Unser to Educate Drivers During National Tire Safety Week
August 31 2020 - 10:00AM
Business Wire
Tire safety of key importance as Cooper survey
finds more Americans taking road trips amid coronavirus
Cooper Tire & Rubber Company is teaming up with professional
race car driver Loni Unser to educate drivers about how to properly
maintain their tires during National Tire Safety Week, which runs
from August 31 – September 6. A program of the U.S. Tire
Manufacturers Association (USTMA), National Tire Safety Week comes
at an important time as many Americans are choosing to take to the
road for late summer travel versus other methods of transportation
amid the coronavirus pandemic.
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Cooper Tire is teaming up with
22-year-old female race car driver Loni Unser, the latest in the
Unser auto racing dynasty, as part of Cooper's effort to educate
drivers about tire safety this National Tire Safety Week. (Photo:
Business Wire)
Unser, a 22-year-old female race car driver and the latest
member of the Unser auto racing dynasty, will take part in a day of
tire safety outreach on September 2. She will conduct a series of
radio and television interviews from Indianapolis Motor Speedway,
the site of the legendary Indy 500 race, that will focus on sharing
three important tire safety checks that should be performed monthly
and before long road trips.
These important tire safety checks include:
- Check tire inflation pressure. Having the right amount
of air in your tires, or tire pressure, helps them perform as they
should. This gives you better control of your car and helps your
tires wear longer and more evenly. Check your tire pressure using a
tire pressure gauge and ensure the pressure in each tire –
including your spare – matches the ideal tire pressure for your
vehicle. This is listed on the sticker inside your car door, glove
box or fuel door, or in the car’s manual.
- Inspect the tread depth. Proper tread depth helps tires
maintain traction, improves handing and prevents hydroplaning. You
can easily check a tire’s tread depth by performing the penny test.
Put a penny in the grooves of the tire with Lincoln’s head down and
facing you. If you can see the top of Lincoln’s head, it’s time to
replace the tire.
- Check the overall tire condition. Damaged tires can
shorten tire life and cause tire failure or air loss. Look at your
tires to ensure they do not have cuts, cracks, punctures or bulges,
or any objects lodged in the tread.
“As a professional race car driver I know that the tires on my
vehicle are what’s connecting me to the road, so tire safety is top
of mind,” said Unser. “But, tire safety isn’t just for the race
track. It’s important for everyday drivers to know how to properly
maintain their tires, and perform those checks often.”
With the pandemic leading more Americans to take road trips as
an alternative to flying, now is a key time to bring tire safety to
the forefront. A recent survey conducted for Cooper found 44
percent of Americans say they are taking more road trips due to
coronavirus. The study also found the average American has been on
two road trips already this summer and is planning another two road
trips in the future. These trends are also likely to continue, as
58 percent of survey respondents said they plan to take more road
trips in the future.
“Tires are often overlooked, but with more people taking road
trips, it’s more important than ever to raise awareness of tire
safety,” said Anne Roman, Vice President – Communications &
Public Affairs. “At Cooper we design and manufacture great, high
quality tires, and we are committed educating drivers about the
easy checks they can perform to help maintain their tires. National
Tire Safety Week provides an excellent opportunity to bring this
topic to the forefront.”
For more information on tire safety, visit www.coopertire.com.
News media interested in talking with Unser may contact Megan James
at majames@coopertire.com.
About Cooper Tire & Rubber Company
Cooper Tire & Rubber Company (NYSE: CTB) is the parent
company of a global family of companies that specializes in the
design, manufacture, marketing and sale of passenger car, light
truck, medium truck, motorcycle and racing tires. Cooper’s
headquarters is in Findlay, Ohio, with manufacturing, sales,
distribution, technical and design operations within its family of
companies located in more than one dozen countries around the
world. For more information on Cooper, visit www.coopertire.com,
www.facebook.com/coopertire or www.twitter.com/coopertire.
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version on businesswire.com: https://www.businesswire.com/news/home/20200831005421/en/
Media: Megan James 419-424-4251
majames@coopertire.com
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