Totino's Unveils Exclusive ASTRO Gaming Headset Ahead of Call of Duty®: Modern Warfare® Launch
October 14 2019 - 9:30AM
Business Wire
Brand Teams Up with NTWRK, Mobile Video
Commerce Platform, for First-Ever, Limited-Edition Launch
Totino’s, maker of pizza rolls, unveiled its plans today to
launch an exclusive, limited-edition ASTRO Gaming headset as an
extension to its existing collaboration with Call of Duty: Modern
Warfare. Totino’s has teamed up with Matthew “Nadeshot” Haag,
Founder & CEO of 100 Thieves and one of the most decorated
esports athletes in video game history, to co-design this
one-of-a-kind headset, which is customized in red and black to
reflect their personal styles.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20191014005077/en/
Matthew 'Nadeshot' Haag co-designed this
exclusive ASTRO gaming headset which will launch on NTWRK on
October 17th. (Photo: Business Wire)
This news follows the brand’s recent announcement on teaming up
with the Call of Duty franchise to offer consumers and gamers bonus
in-game Modern Warfare content by entering unique codes found on
participating products, including Totino's Pizza Rolls, Mini Snack
Bites and Multi-Pack Party Pizza. Nadeshot played a key role
throughout the design process, incorporating his unique artistic
and street-style into the Totino’s in-game content, and
collaborating on the exclusive, coordinating headset design.
Unlike any designs currently available in stores, the custom
“look” incorporates an eye-catching red frame, black earpad with
headband and red cable and mic. The exclusive tags featured on the
headset incorporate both red and black colorways with intricate
geometric designs, reflective of the redeemable in-game charm.
Gamers won’t want to miss the brand’s first-ever launch of this
caliber in esports, where Totino’s is partnering with NTWRK -- the
leading youth culture e-commerce and content platform that offers
shoppable shows featuring the best names in pop culture. On October
17, at 9:00pm EDT, NTWRK will officially release the headset with
an exclusive must-see episode featuring Nadeshot like never before.
To view the episode or purchase the headset, customers can download
the NTWRK app on iPhone or Android devices.
In addition to the headset, the highly anticipated drop will
include a unique code card to unlock all three custom in-game
items, a watch, a charm and a calling card. All codes can be
redeemed at www.callofduty.com/totinosvip.
“At Totino’s, we are committed to creating the ultimate gaming
experience for our consumers and fans - both in and out of their
favorite games. We jumped at the opportunity to launch this
exclusive headset with NTWRK, a platform that we know our audience
admires because it delivers the hottest and most exclusive items,”
shares Justin Conzemius, director of marketing for Totino's. “We
are thankful for our amazing partners who help us provide
best-in-class content and bring epic opportunities to the gaming
community.”
For additional information and to stay up to date on the latest,
head to www.totinos.com or join the conversation on Twitter
(@Totinos) and Instagram (@Totinos).
About General Mills General Mills is a leading global
food company that serves the world by making food people love. Its
brands include Cheerios, Annie's, Yoplait, Nature Valley,
Häagen-Dazs, Betty Crocker, Pillsbury, Old El Paso, Wanchai Ferry,
Yoki, BLUE and more. Headquartered in Minneapolis, Minnesota, USA,
General Mills generated fiscal 2019 net sales of U.S. $16.9
billion. In addition, General Mills' share of non-consolidated
joint venture net sales totaled U.S. $1.0 billion.
About NTWRK NTWRK is Shopping At the Speed of Culture.
NTWRK offers shoppable shows featuring the best brands and biggest
names in pop culture. Download our app or visit our web store to
secure sneakers, streetwear, collectibles, and more during each
episode. Don’t miss out—culture moves fast, and so do our
drops.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20191014005077/en/
Media Contact: Mike Siemienas General Mills 763-764-6364
Media.line@genmills.com
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