SEOUL, South Korea,
Sept. 25, 2019 /PRNewswire/ -- LG
Display, the world's leading innovator of display technologies,
announced today that it will launch
an OLED TV Tour to showcase how the cutting-edge OLED technology
enhances the consumer TV-watching experience at select Best Buy stores.
Starting today and lasting through February
2020, the grand tour is designed to help consumers
experience the value of OLED up close, thereby bringing its
cutting-edge OLED technologies to America's doorstep and further
expanding the OLED TV market.
"We are excited to introduce state-of-the-art OLED products to
Best Buy consumers in their own neighborhoods to provide them with
an in-depth OLED experience," said KJ Kim, Vice President and Head
of Global OLED Promotion at LG Display. Speaking at the kick-off
ceremony of the campaign outside Best Buy's headquarters in
Richfield, Minnesota, he added,
"Through this campaign we are committed to explaining the
advantages of OLED technology in a way that everyone can understand
so they can fully appreciate what OLED TV has to offer."
To give U.S. consumers the chance to "Experience the
Unexpected," LG Display will take two big rig 18-wheelers loaded
with the latest OLED products from Best Buy to select Best Buy
stores across the U.S. One truck will cover the East Coast and
mid-northern states while the other truck will tour the West Coast
and mid-southern states.
Through this grand 6,000-mile campaign, equivalent to driving a
quarter of the way around the Earth, LG Display aims
to educate consumers that OLED
is an unmatched next-generation display technology offering
abundant form factors and impressive features such as authentic
emissive color, "thinovative (thin and innovative)" design,
"everywhere view", and an easy-on-the-eyes "ocular guard." By doing
so, the company aims to make OLED TV a household name in the
U.S.
To this end, LG Display will showcase a moving trade show inside
the trucks with Living Space, OLED Benefits, and Photo Zone
sections. The outside of the truck will feature the slogan "It's
OLED or OLED" to show
consumers that OLED will always be their best choice.
In the Living Space section where people can enjoy OLED screens
in their natural environment -- a luxurious living room --
leading global TV brands LG Electronics and Sony will join forces
with LG Display to showcase the stunning advantages of OLED
technology. LG Electronics is exhibiting its 77-inch W9 OLED TV
model, which features its thinnest design and best picture quality,
while Sony is presenting its 77-inch A9G OLED TV which has a sound
system embedded in the panel. In the OLED Benefits section, the
company will illustrate the differences between OLED and LCD
technologies by showing two displays side by side, while giving
visitors unique and unforgettable photo-taking opportunities in the
Photo Zone area with interactive transparent OLED TVs.
In addition, LG Display will provide customers in attendance a
certificate that can be redeemed for a gift card worth 10% of the
purchase price of a LG Electronics or Sony OLED TV, up to $250 at Best Buy stores until
February 28, 2020. Also, by entering
a sweepstakes or participating in an interview at the truck,
visitors have the opportunity to win an OLED TV. LG Display is
additionally running social media campaigns for this truck event
driven by the potential to donate OLED TVs to charities such as St.
Jude Children's Research Hospital in cooperation with Best Buy.
During the campaign journey, LG Display will visit Los Angeles
Comic Con in October and Art Basel
in America at Miami Beach in
December. These are perfect locations to showcase OLED technology's
stunning artistic-level presentation in terms of picture quality
and form factor. Comic Con is one of the most famous and celebrated
pop culture events in the U.S. with over 100,000 attendees, and
Art Basel ranks as the premier art
show of the Americas also with over 100,000 attendees.
About LG Display
LG Display Co., Ltd. [NYSE: LPL, KRX: 034220] is the world's
leading innovator of display technologies, including thin-film
transistor liquid crystal and OLED displays. The company
manufactures display panels in a broad range of sizes and
specifications primarily for use in TVs, notebook computers,
desktop monitors, and various other applications, including tablets
and mobile devices. LG Display currently operates manufacturing
facilities in Korea and China,
and back-end assembly facilities in Korea, China, and Vietnam. The company has approximately 59,000
employees operating worldwide. For more news and information about
LG Display, please visit www.lgdisplay.com.
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SOURCE LG Display