J.Jill Launches Inclusive Capsule Collection in Collaboration With Designer Christian Siriano
September 12 2019 - 8:01AM
Business Wire
The nationally recognized women’s apparel brand
has partnered with designer Christian Siriano on a series of
capsule collections focused on age and size diversity
J.Jill, Inc. (NYSE: JILL) today announced the brand’s first ever
design collaboration with CFDA designer Christian Siriano on a
series of capsule collections, the first launching on September 12
in stores and on JJill.com. A vocal advocate for body and age
inclusivity in fashion, Christian Siriano’s first capsule
collection includes an array of elevated style essentials and
extra-special pieces that are perfect for fall. Sharing J.Jill’s
philosophy that style is for every size and shape, each piece in
the collection is available in a wide range of sizing, including
XS–4XL or 0–28 as well as Petite and Tall categories.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20190912005124/en/
Christian Siriano with Candice Huffine,
Maye Musk and Marquita Pring wearing the first Christian Siriano
for J.Jill Collection. (Photo: Business Wire)
“Christian Siriano is one of today’s most influential fashion
designers and a celebrity red-carpet favorite,” said Linda Heasley,
President and CEO of J.Jill. “Christian is known for his design
inclusivity and, like J.Jill, believes that style is for everyone.
He’s a natural collaborator for us.”
“J.Jill is a brand that designs for all women, and that’s been a
part of my ethos as a designer since the very beginning,” said
Christian Siriano. “I think fashion is something we all should have
a piece of. It’s celebrating people and this idea of beauty. And
what’s beautiful? For me, it’s all different types of women—shapes,
sizes and ages.”
The September capsule drop includes a white shirt collection
featuring the classic staple in various iterations available
in-store and on JJill.com. Launching exclusively on JJill.com, the
rest of the September collection includes dresses with elevated
design elements such as flared sleeves, waist-conscious
silhouettes, draping detail, as well as a chic, nature-inspired
print. Other key pieces in the collection include a teal tie-waist
puffer jacket, a faux-suede skirt and a shawl lapelled blazer with
zipper detailing that can be taken from day to night.
A key element of the brand’s values and a focus of Christian
Siriano’s first collection is the J.Jill Compassion Fund
Tee. Designed with a simple, yet powerful message: Kindness is
strength, 100% of the net proceeds from the sale of the tee shirt
will benefit the J.Jill Compassion Fund. Since its inception, the
J.Jill Compassion Fund has given more than $17 million in grants
and in-kind donations to community-based organizations across the
country that support and empower women to move forward faster and
establish a better life for themselves, their children and their
families.
Available November 6, the Christian Siriano for J.Jill Holiday
Collection features model ambassadors Candice Huffine,
Maye Musk and Marquita Pring, who were selected for
their commitment to women’s empowerment as well as body and age
positivity, which is core to the mission of the J.Jill brand. The
holiday collection includes beautiful winter-inspired design
elements and glamourous touches to make dressing for a special
occasion feel easy, yet memorable. The multimedia holiday campaign
will live on JJill.com, in the brand’s holiday catalog, in stores,
as well as on social media platforms.
About J.Jill, Inc.
J.Jill is a premier omnichannel retailer and nationally
recognized women’s apparel brand committed to delighting customers
with great wear-now product. The brand represents an easy,
thoughtful and inspired style that reflects the confidence of
remarkable women who live life with joy, passion and purpose.
J.Jill offers a guiding customer experience through more than 280
stores nationwide and a robust e-commerce platform. J.Jill is
headquartered outside Boston. For more information, please visit
www.jjill.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20190912005124/en/
Press: Russell Howe, Paul Wilmot Communications
rhowe@paulwilmot.com 212.206.7447, ext. 6429
Jennifer Brady, Paul Wilmot Communications jbrady@paulwilmot.com
212.206.7447, ext. 6431
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