AIRPORT CITY, Israel,
May 21, 2019 /PRNewswire/ -- My Size,
Inc. (the "Company" or "My Size") (NASDAQ: MYSZ) (TASE: MYSZ), the
developer and creator of smartphone measurement solutions, today
announced it is adding functionality to MySizeID, its leading smart
measurement application for online retail, that will enable
consumers to accurately measure their bra and cup size when
shopping for undergarments and lingerie. The bra measurement
feature, which was piloted by leading retailers in the U.S. and
Europe, is scheduled for release
in the third quarter of 2019.
Research shows that 80% of consumers wear the wrong size bra:
70% wear bras that are too small while 10% wear bras that are too
large. Bra-size measurement should be done over the top of a
well-fitted, unpadded, thin bra, but accuracy can be affected by
each individual's own breathing, posture, and overall body size.
Inconsistent and varied sizing charts across manufacturers – a
problem that persists throughout the apparel industry – also causes
issues with making the correct fitting purchase.
The global bra market is expected to exceed $34 billion by 2026. E-commerce retailers are one
of the most popular bra shopping destinations, now capturing 25% of
all bra sales. New insights in to bra sizing indicate that there is
significant growth opportunity, especially within the full-figure
and plus size markets.
"One thing we've learned through feedback from both consumers
and retailers is that a bra is one of the most difficult items to
buy online, particularly at a retailer you have not shopped at
before. More often than not, consumers are forced to guess their
size or purchase the size they have bought from a different
retailer, both of which generally end up in an incorrectly sized
purchase and an item return," said Ronen Luzon, Chief Executive
Officer of My Size. "With the new feature we've built in to
MySizeID, consumers will be able to simply – and privately – get
their correct band and cup size, and then sync those measurements
to the preferred retailer to receive an accurate size suggestion
before purchase."
The MySizeID app is a turnkey solution that helps any online
shopper choose the appropriate apparel size for that specific
brand, based on the shopper's real-time body measurements. My
Size's innovative technology enables consumers to measure
themselves once using their smartphone and then be matched with a
brand-specific apparel item in their size.
About My Size, Inc.
My Size, Inc. (TASE: MYSZ) (NASDAQ: MYSZ) has developed a unique
measurement technology based on sophisticated algorithms and
cutting-edge technology with broad applications including the
apparel, e-commerce, DIY, shipping and parcel delivery
industries. This proprietary measurement technology is driven
by several algorithms which are able to calculate and record
measurements in a variety of novel ways. To learn more about My
Size, please visit our website: www.mysizeid.com. We routinely
post information that may be important to investors in the Investor
Relations section of our website. Follow us
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Please click here for a demonstration of how MySizeID
provides a full sizing solution for the retail industry.
Register here for a one-month free trial of MySizeID solution
for your online store.
Please click here to download MySizeID for iOS.
Please click here to download MySizeID for Android.
Cautionary Statement Regarding Forward-Looking
Statements
This press release contains certain forward-looking statements
within the meaning of the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995. These statements are
identified by the use of the words "could," "believe,"
"anticipate," "intend," "estimate," "expect," "may," "continue,"
"predict," "potential," "project" and similar expressions that are
intended to identify forward-looking statements. All
forward-looking statements speak only as of the date of this press
release. You should not place undue reliance on these
forward-looking statements. Although we believe that our plans,
objectives, expectations and intentions reflected in or suggested
by the forward-looking statements are reasonable, we can give no
assurance that these plans, objectives, expectations or intentions
will be achieved. Forward-looking statements involve significant
risks and uncertainties (some of which are beyond our control) and
assumptions that could cause actual results to differ materially
from historical experience and present expectations or projections.
Actual results to differ materially from those in the
forward-looking statements and the trading price for our common
stock may fluctuate significantly. Forward-looking statements also
are affected by the risk factors described in the Company's filings
with the U.S. Securities and Exchange Commission. Except as
required by law, we undertake no obligation to update or revise
publicly any forward-looking statements, whether as a result of new
information, future events or otherwise, after the date on which
the statements are made or to reflect the occurrence of
unanticipated events.
Israel Press Contact:
Yaniv Leibovich
Leibovich Media
yanivleib@gmail.com
+972-54-444-0326
U.S. Press Contact:
Matthew Bretzius
FischTank Marketing & PR
matt@fischtankpr.com
IR Contact:
Crescendo Communications, LLC
Tel: +1 212-671-1020
Email: MYSZ@crescendo-ir.com
SOURCE My Size, Inc.