NEW YORK, May 21, 2019 /PRNewswire/ -- Gap, the iconic
American cultural brand, today announces a creative campaign and
collection that celebrates 2019 Pride Month, honoring the diversity
of the LGTBQIA+ community and Jodie
Patterson's chosen family, and includes a partnership with
the United Nations Foundation and UN Free & Equal, a campaign
of the UN Human Rights Office to promote equal rights and fair
treatment for lesbian, gay, bisexual, transgender, and intersex
people globally.
Experience the interactive Multichannel News Release here:
https://www.multivu.com/players/English/8462151-gap-celebrates-2019-pride-month-chosen-family-campaign/
Gap's 2019 Pride Month campaign celebrates "love all ways" and
what is truly timeless: being true to oneself and one another. As
the mother to Penel Ghartey, a
transgender boy, Jodie is known for her courageous and poetic book
The Bold World: A Memoir of Family and Transformation, which
explores identity, gender, race, and authenticity to tell the
real-life story of a family's history and transformation. She has
become an activist in the LGTBQIA+ community with a determination
to create a more loving world — not only for her son, but for
all.
"Celebrating love has been an inherent part of Gap's DNA from
the beginning and Jodie Patterson
and her chosen family are full of love," says Alegra O'Hare, Chief Marketing Officer of Gap.
"It was important for us as a brand to take a stand for what we
believe in and create a meaningful campaign that shines light on
the LGBTQIA+ community and their incredible stories. We hope to
inspire our consumers from around the world to love all
ways."
Shot in classic black and white portraits, Gap has captured the
honest and authentic dynamic of what it means to love and be loved
within Jodie's chosen family. Courageous, loving, and open-hearted
trailblazers, Jodie's chosen family includes friends, relatives,
mentors, and neighbors.
Within the campaign portraits, Jodie and her chosen family wear
the Gap 2019 PRIDE collection, featuring messages of love and
acceptance. Gap's 2019 PRIDE collection includes easy to wear
fashion and accessories for women, men, kids and babies.
Jodie Patterson comments,
"when I think about this moment we are in, I see how important
it is to centralize all identities. To ask ourselves to see those
whom we have never seen before. In particular those who have been
marginalized. My family is complex and layered. We come from all
over the world, speak over 5 languages, pray in unique ways,
identify across the spectrum, love as we see fit. I am so proud of
GAP for seeing us and centralizing us. In the midst of all this
decisiveness, some decide to come together and simply say
YES."
From May 26 to June 6 2019, Gap
will donate 15% of sales from the PRIDE collection to the United
Nations Foundation in support of UN Free & Equal. 2019 marks Gap's fourth consecutive year
partnering with the UN Foundation and the UN Free & Equal
campaign.
The 2019 partnership comes ahead the 50-year mark of the 1969
Stonewall Riots, a pivotal moment in the movement for LGBTQIA+
equality, as well as Gap's 50th anniversary of the first Gap store
opening in San Francisco.
To view all of the stories behind Gap's Pride campaign, please
visit on 5/29: www.gap.com/pride
#ChosenFamily
Assets:
Download campaign imagery: here
Download product imagery: here
Link to campaign video's: here
Shop Gap 2019 PRIDE collection: here
For press inquiries, please contact:
Matt Kays & Bernadette Fahey
PR Consulting
mkays@prconsulting.net
bfahey@prconsulting.net
(212) 228-8181
About Gap:
Gap is one of the world's most iconic
apparel and accessories brands and the authority on American casual
style. Founded in San Francisco in 1969, Gap's
collections are designed to build the foundation of modern
wardrobes – all things denim, classic white shirts, khakis and
must-have trends. Beginning with the first international
store in London in 1987, Gap continues to connect with
customers online and across the brands about 1,600 company-operated
and franchise retail locations around the world. Gap includes
Women's and Men's apparel and accessories, GapKids, babyGap,
GapMaternity, GapBody and GapFit collections. The brand also
serves value-conscious customers with exclusively-designed
collections for Gap Outlet and Gap Factory Stores. Gap is the
namesake brand for leading global specialty retailer, Gap Inc.
(NYSE: GPS) which includes Gap, Banana Republic, Old Navy,
Athleta, Intermix, Janie and Jack and Hill City. For more
information, please visit www.gapinc.com.
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SOURCE Gap