SECAUCUS, N.J., Jan. 2, 2019 /PRNewswire/ -- The Vitamin Shoppe®
(NYSE: VSI), an omni-channel specialty retailer of nutritional
products, announced today that it has officially designated
January 5th National
Keto Day. The event is an
annual observance of the popular high-fat, low carb ketogenic
(keto) diet that has been shown to offer a number of health
benefits, including weight loss, blood sugar maintenance, and
cognitive support.
The Vitamin Shoppe® established National Keto Day to
celebrate the ever-growing keto community and help demystify the
diet for potential newbies. National Keto
Day comes at a time—early in the New Year—when customers are
looking for solutions to help them achieve their 2019 health and
wellness goals.
Aiming to be a leading resource for keto lifestyle enthusiasts,
The Vitamin Shoppe® launched KETO HQ in its stores and
on its website (vitaminshoppe.com) late last year. Both the
physical and digital hubs offer access to the industry's most
sought-after keto brands and products. Now, with National Keto Day,
The Vitamin Shoppe® further affirms its position as the
destination for everything keto.
The first-ever National Keto Day will take place Saturday, January 5th and will be
celebrated throughout all The Vitamin Shoppe® store
locations nationwide and on social media. Customers will be
encouraged to post a photo of their favorite keto foods (such as
eggs, avocados, and salmon) and/or keto supplements to Instagram
using the hashtag #NationalKetoDay. For every post, The Vitamin
Shoppe® will donate five
dollars, up to $25,000 to
Blessings in a Backpack, a non-profit organization that
provides food on weekends to elementary school children across
America who might otherwise go hungry.
Additionally, the brand's Instagram, Facebook, and Twitter
followers will be treated to a full day of expert keto tips,
recipes, and nutritionist Q&As, while a slew of keto
influencers post original keto content to their own channels.
Commenting on behalf of The Vitamin Shoppe®,
Executive Vice President and Chief Customer and Digital Experience
Officer Stacey Renfro said, "As the
keto community continues to grow at a rapid pace, The Vitamin
Shoppe strives to provide a large assortment of products, as well
as valuable education and expertise that support the lifestyle. I'm
excited to celebrate National Keto Day with our customers and
beyond, and to give back to those in need in the process."
"We thank The Vitamin Shoppe for partnering with Blessings in a
Backpack to prevent childhood hunger and raise awareness about this
silent epidemic," said Brooke
Wiseman, CEO at Blessings in a Backpack. "During our 10th
birthday year, it is especially exciting to collaborate with a
company that understands the positive impact of closing the weekend
nutrition gap."
To learn more about National Keto Day, visit The Vitamin Shoppe
store near you or visit The Vitamin Shoppe online at
www.vitaminshoppe.com. You can also follow #NationalKetoDay on
Instagram @vitaminshoppe and Facebook
www.facebook.com/THEVITAMINSHOPPE/.
About The Vitamin Shoppe®, Inc. (NYSE:VSI)
The Vitamin Shoppe® is an omni-channel, specialty retailer and
wellness lifestyle company based in Secaucus, New Jersey. In its stores and
on its website, the Company carries a comprehensive assortment of
nutritional solutions including: vitamins, minerals, specialty
supplements, herbs, sports nutrition, homeopathic remedies, green
living products, and natural beauty aids. In addition to
offering products from approximately 700 national brands, The
Vitamin Shoppe® also carries products under The Vitamin
Shoppe®, BodyTech®, True Athlete®,
MyTrition®, plnt®, ProBioCare®,
and Next Step® brands. The Vitamin Shoppe conducts
business through more than 775 company-operated retail stores under
The Vitamin Shoppe and Super Supplements retail banners, and
through its website, www.vitaminshoppe.com.
About Blessings in a Backpack
Hunger has both short- and long-term negative effects on
children's health and ability to succeed in school. Blessings in a
Backpack mobilizes communities, individuals, and resources to
provide food on the weekends for elementary school children across
America who might otherwise go hungry. Blessings in a Backpack is
providing more than 3 million hunger-free weekends for more than
87,000 children in 45 states and the District of Columbia. For more information
visit blessingsinabackpack.org.
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SOURCE The Vitamin Shoppe