Undertone joins Innovative Creative Leaders
from L.L. Bean, Bose, PF Flyers and Follain at the ‘Year in Review’
Panel Discussion to Take Place on November 6 at District Hall in
Boston, MA
Perion Network Ltd. (NASDAQ:PERI) announced today that
Undertone, a leader in synchronized
cross-platform digital branding for the world’s most prominent
brands, was invited by Boston Interactive Media Association’s
(BIMA), New England’s largest digital media-focused community, to
join its ‘A Year in Review: The Brands POV’ event.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20181106005567/en/
Undertone will be participating in panel discussions about
2018’s digital media trends, tactics and strategies. Panel
participants include Danielle Rollo (Chief Revenue Officer at
Undertone), Jennifer Joyce (VP of Marketing at Follain, a beauty
and skincare company focused on health and sustainability), Chuck
Gannon (Corporate Advertising Manager at L.L. Bean, a leading
multichannel merchant of quality outdoor gear and apparel), Marissa
Curcuru (Manager of Global Media at Bose, a global leader in the
design and development of audio equipment) and Nicole Underwood
(Integrated Marketing Associate for PF Flyers, an American brand of
lifestyle shoes manufactured by New Balance).
2018 witnessed many disruptions in the digital marketing
ecosystem including the consolidation of major media giants
AT&T and AppNexus. This esteemed panel will delve into what
strategies worked, which fell flat, as well as looking ahead to the
trends, direction and anticipated innovations to emerge in
2019.
“As the year comes to a close, industry leaders are reviewing
what had the highest impact on digital success, and what is
expected to continue in the future. There is no doubt that
creativity was and will be a driving force for brands,” said
Danielle Rollo, CRO at Undertone. “Undertone sits at the nexus of
creativity and measurement, which is why our Synchronized Digital
Branding platform is more compelling than ever. I am looking
forward to what will be a fantastic panel conversation.”
Undertone is at the forefront of the technology which drives
where and how ads are displayed, thus creating powerfully
consistent messaging for today’s most digitally savvy brands
including BMW, Airheads and LG. In addition to the company’s CRO
participating in the panel, Undertone’s Director of Sales and
Chairman of the Board at BIMA, Rob DeSalvo, will also play a key
role in leading this event.
“This event and panel discussion are great ways for marketing
professionals to generate new digital media thinking, especially
those amazing professionals that call the Boston metro area home,”
said Rob DeSalvo. “We couldn’t be happier with the fantastic
companies being represented at this year’s event. It’s been an
amazing year for the industry and we are thrilled by the growth of
Boston’s digital marketing community. We expect there to be
takeaways that will directly impact marketing strategies in
2019.”
“With regards to digital, 2018 set a very high standard with the
number of truly impressive campaigns, as well as marketing
strategies that enhance marketers’ abilities to increase engagement
with today’s consumers,” said Chuck Gannon, Corporate Advertising
Manager at L.L. Bean. “The great thing about this panel is that we
all bring something unique to the table. We come from different
sectors, each with its own challenges and solutions to marketing
pain points. We have a great deal to learn from each other about
the past year that we can take boldly forward into 2019.”
If you are interested in attending, the event takes place at
District Hall in Boston, MA on Tuesday, November 6th at 6 p.m. To
purchase tickets, please visit
https://bima.org/event/a-year-in-review-the-brands-pov/.
About Undertone:
Undertone, a division of Perion Network Ltd. (NASDAQ: PERI),
sits at the intersection of creative, data, and distribution,
delivering award-winning creative experiences for the world’s
leading brands. Through its synchronized digital branding solution,
Undertone delivers cohesive stories that reach consumers across the
most important touchpoints, screens, and platforms. Undertone’s
solution eliminates fragmentation and ensures brand messaging is
synchronized and perfectly aligned with campaign KPIs—always with
beautiful creative and in brand-safe environments. Learn more at
www.undertone.com.
About Perion Network Ltd.:
Perion is a global technology company that delivers advertising
solutions to brands and publishers. Perion is committed to
providing data-driven execution, from high-impact ad formats to
branded search and a unified social and mobile programmatic
platform. More information about Perion may be found
at www.perion.com. Follow Perion on Twitter
@perionnetwork.
About BIMA:
BIMA, the Boston Interactive Media Association, is New
England’s largest digital media-focused community, comprised of
over 3,000 digital media buyers, planners and publishers with
business interests in the New England market.
Membership is individually based. To qualify, applicants
must demonstrate a professional responsibility for administering
online advertising and marketing budgets. The applicant should be
involved in the planning, buying, or selling of online media.
Memberships in BIMA are separate from MITX membership. For more
information about BIMA go to https://www.bima.org
Forward Looking Statements:
This press release contains historical information and
forward-looking statements within the meaning of The Private
Securities Litigation Reform Act of 1995 with respect to the
business, financial condition and results of operations of Perion.
The words “will”, “believe,” “expect,” “intend,” “plan,” “should”
and similar expressions are intended to identify forward-looking
statements. Such statements reflect the current views, assumptions
and expectations of Perion with respect to future events and are
subject to risks and uncertainties. Many factors could cause the
actual results, performance or achievements of Perion to be
materially different from any future results, performance or
achievements that may be expressed or implied by such
forward-looking statements, or financial information, including,
among others, the failure to realize the anticipated benefits of
companies and businesses we acquired and may acquire in the future,
risks entailed in integrating the companies and businesses we
acquire, including employee retention and customer acceptance; the
risk that such transactions will divert management and other
resources from the ongoing operations of the business or otherwise
disrupt the conduct of those businesses, potential litigation
associated with such transactions, and general risks associated
with the business of Perion including intense and frequent changes
in the markets in which the businesses operate and in general
economic and business conditions, loss of key customers,
unpredictable sales cycles, competitive pressures, market
acceptance of new products, inability to meet efficiency and cost
reduction objectives, changes in business strategy and various
other factors, whether referenced or not referenced in this press
release. Various other risks and uncertainties may affect Perion
and its results of operations, as described in reports filed by the
Company with the Securities and Exchange Commission from time to
time, including its annual report on Form 20-F for the year ended
December 31, 2017 filed with the SEC on March 27, 2018. Perion does
not assume any obligation to update these forward-looking
statements.
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Perion Network Ltd.Investor relationsHila Valdman+972
(73) 398-1000Investors@perion.com
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