Post Malone Partners with Crocs to Reimagine the Classic Clog
November 01 2018 - 10:00AM
Business Wire
Multi-Platinum-Recording Artist is Long-Time
Fan of Iconic Brand and Embodies Spirit of “Come As You Are”
Crocs, Inc. (NASDAQ: CROX), a global leader in innovative
casual footwear for women, men and children, today announced a
product collaboration with multi-platinum-recording artist Post
Malone. The Post Malone x Crocs Dimitri Clog features a devilishly
awesome take on the iconic Classic Clog and includes six
custom-designed Jibbitz™ charms, including re-creations of his
infamous “Stay Away” tattoo and his Posty Co™ logo.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20181101005064/en/
Post Malone x Crocs Dimitri Clog (Photo:
Business Wire)
The limited-edition style will be available starting today for
$59.99 at crocs.com.
Formally partnering with Post Malone, a long-time Crocs fan who
is not afraid to poke holes in convention, is an authentic and
natural fit for the brand. Crocs, known for never wavering from its
identity, is wrapping up the second year of its Come As You Are™
campaign, which celebrates the uniqueness of individuals and
inspires everyone to be comfortable in their own shoes.
“If you like something, go get it,” Post Malone said. “I wear
Crocs everywhere from the bar to the stage and I felt it was the
perfect collaboration to get together with Crocs and give the fans
what they’ve been asking for.”
Post Malone is one of the hottest musicians on the planet. His
second studio album, “beerbongs & bentleys,” released earlier
this year, broke the Spotify streaming record on its first day with
78.7 million streams worldwide. More recently, Post Malone won Best
Pop/Rock Male Artist and Best Rap/Hip-Hop Album at the American
Music Awards of 2018. He also won the 2018 MTV Video Music Award
for Song of the Year as well as Top Rap Song at the Billboard Music
Awards.
“Amidst his record-setting year, when Post tweeted ‘U can tell a
lot about a man by the Jibbitz in his Crocs’, that really got our
attention,” said Crocs Chief Marketing Officer Terence Reilly.
“Post Malone is a beloved creator and represents what it means to
be comfortable in your own shoes, so collaborating on product
design is special. We’re thrilled with how the Post Malone x Crocs
Dimitri Clog turned out and excited about what’s to come. Stay
tuned.”
About Crocs, Inc.
Crocs, Inc. (Nasdaq: CROX) is a world leader in innovative
casual footwear for women, men and children, combining comfort and
style with a value that consumers know and love. Every pair of
shoes within Crocs’ collection contains Croslite™ material, a
proprietary, molded footwear technology, delivering extraordinary
comfort with each step.
In 2018, Crocs reinforces its mission of “everyone
comfortable in their own shoes” with the second year of its global
Come As You Are™ campaign. To learn more about Crocs or
Come As You Are, please visit www.crocs.com or follow
@Crocs on Facebook, Instagram and Twitter.
About Post Malone
Post Malone stirs a mix of genres into his own sonic sound
that’s both intoxicating and invigorating. His RIAA Platinum
certified debut album, Stoney, led the genre-bending Dallas, TX
artist to his first Top 10 Billboard 200 and first #1
R&B/Hip-Hop Album while being the “#1 Debut Hip-Hop Artist of
2016”. In 2018, his sophomore album, beerbongs & bentleys,
debuted on the Billboard Top 200 at #1 and achieved one the year’s
“biggest streaming weeks ever”. Additionally, Post charted nine
songs in the Top 20 of the Hot 100, notching “the most songs in the
Top 20 of the Hot 100.” Moreover, he also smashed the record for
most simultaneous Top 40 Hot 100 hits with 14. As beerbongs &
bentleys returned to #1 for the second consecutive week on the Top
200, his domination shows no sign of slowing down.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20181101005064/en/
Crocs, Inc.Ryan Roccaforte,
303-848-7116RRoccaforte@crocs.com
Crocs (NASDAQ:CROX)
Historical Stock Chart
From Aug 2024 to Sep 2024
Crocs (NASDAQ:CROX)
Historical Stock Chart
From Sep 2023 to Sep 2024