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- Lift & Co.'s new B2B event series,
supported by the cannabis industry's producer association, connects
retailers, producers and ancillary businesses -
- Inaugural one-day event takes place in
Calgary, Alberta, on November 22nd at the BMO Calgary
Stampede Park –
TORONTO, Oct. 10, 2018 /CNW/ - Lift & Co. Corp.
(TSXV: LIFT) ("Lift & Co." or the "Company") and the Cannabis
Council of Canada ("C3") today are
pleased to announce a strategic multi-year partnership to create
the Lift & Co. Retail Tradeshow (the "Retail Tradeshow"), a new
cannabis industry initiative for retailers, suppliers, and licensed
producers. The first Retail Tradeshow happens in Calgary, Alberta, on November 22nd, 2018 at the BMO Calgary
Stampede Park, and will be supported by local partner, the Alberta
Cannabis Collective (the "ABCC"). The Retail Tradeshow is an
invite-only event, operated by Lift & Co., for cannabis
retailers and industry stakeholders. The Retail Tradeshow is an
outgrowth of Lift & Co.'s years of experience hosting
Canada's largest cannabis events,
as well as insights from their digital platform, combined with C3's
national network of leading licensed producers.
"Our platform strategy is to foster connections to address
industry gaps between producers and retailers. The Lift & Co.
Retail Tradeshow is the latest example of this strategy in action,
specifically by leveraging our expertise in events," said
Matei Olaru, CEO, Lift & Co.
"We're happy to be recognized by C3 for our established leadership
in the industry and look forward to bringing this series across
Canada with their support."
"As the national association for licensed producers under Bill
C-45 and the ACMPR, which represents over 85 per cent of current
legal cultivation in Canada, we
are thrilled to be working with Lift & Co. to create a forum
for retailers and their staff to learn the brand stories around
each individual strain they will be selling," said Allan Rewak, Executive Director, C3. "The Lift
& Co. Retail Tradeshow will give both retailers and licensed
producers a distinct competitive advantage when it comes to
creating the best experience for consumers."
"We are excited to be partnering with Lift & Co. and C3 to
host the inaugural Retail Tradeshow," said Mack Andrews, Vice-Chair, the Alberta Cannabis
Collective. "The ABCC is an organization focused on creating a
framework that continuously sets the standard of excellence for
cannabis retail; we strongly believe that the relationships built
and knowledge gained at this event will be integral to the success
of Alberta retailers. Ultimately,
this event will help retailers decide what products to stock, learn
new ways to improve the customer experience, and overall give them
the tools to better educate consumers."
Retail Tradeshow exhibitors are existing and prospective
cannabis retailers, producers and ancillary stakeholders in
specific regions, identified and mobilized in partnership with C3.
As part of the multi-year engagement, C3 will promote the Retail
Tradeshow and assist its development in exchange for discounted
services for its members. As part of the Retail Tradeshow offering,
Lift & Co. will aggregate cannabis brand and
product information, provide data-based product insights to assist
with stocking and partnership decisions, and showcase its retailer
content platform, the Cannabis Concierge, as well as the Lift &
Co. Cannabis Retail Training Certification.
More information is available at retail.lift.co/tradeshow.
About Lift & Co.
Lift & Co. (TSXV: LIFT) is a
platform that helps Canadians explore, understand, and make
better-informed decisions around cannabis, through superior
information and data. Lift & Co. operates a comprehensive
product-comparison resource of federally regulated cannabis
products; provides customized marketing solutions and data-backed
insights into consumer and product trends; and connects businesses
and consumers through its digital platform, and at its leading
events, the Lift & Co. Expos and the Canadian Cannabis Awards.
The Lift & Co. Cannabis Retail Training Certification,
developed in an exclusive partnership with MADD Canada, is
available to both government and private clients. Learn more at
lift.co.
Forward-looking statements
Neither TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) accept responsibility for the adequacy or
accuracy of this release.
Although the Company has attempted to identify important
factors that could cause actual results, performance or
achievements to differ materially from those contained in the
forward-looking statements, there can be other factors that cause
results, performance or achievements not to be as anticipated,
estimated or intended.
There can be no assurance that such forward-looking
statements will prove to be accurate or that management's
expectations or estimates of future developments, circumstances or
results will materialize. Accordingly, readers should not place
undue reliance on forward-looking statements. The forward-looking
statements in this news release are made as of the date of this
release. The Company disclaims any intention or obligation to
update or revise such information, except as required by applicable
law, and the Company does not assume any liability for disclosure
relating to any other company mentioned herein.
SOURCE Lift & Co. Corp.