CannTrust® expands its recreational line up
of liiv, Xscape and Synr.g brands
VAUGHAN, ON, Oct. 10, 2018 /PRNewswire/ - CannTrust
Holdings Inc. ("CannTrust or the "Company") (TSX: TRST), one of
Canada's leading licensed
producers and most trusted brands of medical cannabis, today
announced (with a week left before legalization) a fourth
recreational brand – Peak Leaf – that will be exclusively available
in British Columbia.
Come October 17th, BC
consumers of legal age will be able to experience a collection of
cannabis products inspired by nature. This curated set of strains
are rooted in the sights, smells, and sensations of the outdoors.
Rich, leafy greens, earthy aromas, and fruity flavours offer a
balanced approach to cannabis.
"We are very excited to add Peak Leaf to our lineup of
recreational brands set to hit the cannabis market this October. We
saw a gap in the BC market for a brand that celebrated our innate
connection to nature and think that Peak Leaf will fill this void,"
said Brad Rogers, President,
CannTrust. "Our focus is on providing a variety of cannabis
options, specially curated to meet the needs of all age-legal
Canadians. This is another example of how we are living that
focused approach and really putting our consumers at the center of
everything we do."
The full line up of dynamic brands launching on October 17 include:
- Peak Leaf: Nurture with nature, Peak Leaf believes a
balanced lifestyle starts with wellness. Discover ways to enhance
your mind and body by letting the outside in, because the more we
connect with nature, the more we can reconnect with ourselves. Peak
Leaf's five strains will be available in dried flower and
pre-rolled joints. www.peakleafcannabis.com
- liiv: For the educated user who knows what they want,
liiv has got what they need to meet their daily challenges head on.
liiv features strains already popular with experienced users and
provides cannabis products in formats beyond dried flower and
pre-rolled joints – oils and capsules – which offer additional
flexibility and convenience beyond smoking or vaporizing.
www.liivcannabis.com
- Xscape: Xscape strains are carefully curated for
specific experiences, making it easy for consumers to choose the
right strains for their adventures. Whether it's Walk the Dog
(perfect for, well, walking the dog) or Flix N Chill (nudge,
nudge), Xscape has a strain for that. Xscape helps to eliminate
consumer confusion by giving them the reference points they need to
guide their imagination and their choices. Xscape products come in
dried flower and pre-rolled joints. www.xscapecannabis.com
- Synr.g: This unique collection of flavour-first strains
is great for consumers who like to keep things social. Whether it's
date night, a dinner party or something else entirely, the Synr.g
strains have been crafted to enrich every gathering. These sharable
products come in dried flower and pre-rolled joints.
www.synrgcannabis.com
The brands are poised to stay at the forefront of the
recreational cannabis market with the next generation of products
already in the pipeline. Future offerings are expected to include
single-serve brewing pods and a line of beverage product offerings,
including a ready-to-drink sports drink that aids in recovery
post-workout. These products are being developed in anticipation of
edibles and concentrates becoming legal in 2019.
A Deeper Dive
- All CannTrust cannabis products are standardized to ensure a
consistent product every time.
- Products are grown in a new, first of its kind, perpetual
harvest technology greenhouse that produces flower more efficiently
and at better quality levels than indoor facilities of the
past.
- When developing a new strain, CannTrust's expert cultivation
team plants hundreds of seeds, monitoring the plants from seedling
through to full flower and selecting only the varieties with
terpene levels and the right amount of THC and CBD as the mother
plant for all future products.
About CannTrust
Since its inception in 2014, CannTrust
has led the Canadian market in producing standardized cannabis
products.
As a federally regulated licensed producer, CannTrust brings
more than 40 years of pharmacy and healthcare experience to the
medical cannabis industry. CannTrust currently operates its 450,000
sq. ft. Niagara Perpetual Harvest Facility. The 600,000 sq. ft.
greenhouse expansion has begun and is fully funded. CannTrust's
broad product portfolio is prepared and packaged at the 60,000 sq.
ft. manufacturing Centre of excellence in Vaughan,
Ontario.
CannTrust is committed to research and innovation, as well as
contributing to the growing body of evidence-based research
regarding the use and efficacy of cannabis. Its product development
teams along with its exclusive global pharma partner, Apotex Inc.,
are diligently innovating and developing products that will make it
easier for patients to use medical cannabis. CannTrust supports
ongoing patient education about medical cannabis and has a
compassionate use program to support patients with financial
needs.
For more information, please visit: www.canntrust.ca.
Forward Looking Statements
This press release contains
"forward-looking information" within the meaning of applicable
Canadian securities legislation which are based upon CannTrust's
current internal expectations, estimates, projections, assumptions
and beliefs and views of future events. Forward-looking information
can be identified by the use of forward-looking terminology such as
"expect", "likely", "may", "will", "should", "intend",
"anticipate", "potential", "proposed", "estimate" and other similar
words, including negative and grammatical variations thereof, or
statements that certain events or conditions "may", "would" or
"will" happen, or by discussions of strategy.
The forward-looking information in this news release is based
upon the expectations, estimates, projections, assumptions and
views of future events which management believes to be reasonable
in the circumstances. Forward-looking information includes
estimates, plans, expectations, opinions, forecasts, projections,
targets, guidance or other statements that are not statements of
fact. Forward-looking statements in this news release include, but
are not limited to, statements with respect to internal
expectations, expectations with respect to actual production
volumes, expectations for future growing capacity and the
completion of any capital project or expansions. Forward-looking
statements necessarily involve known and unknown risks, including,
without limitation, risks associated with general economic
conditions; adverse industry events; loss of markets; future
legislative and regulatory developments; inability to access
sufficient capital from internal and external sources, and/or
inability to access sufficient capital on favourable terms; the
medical cannabis industry in Canada generally; the
ability of CannTrust to implement its business strategies;
competition; crop failure; and other risks.
Any forward-looking information speaks only as of the date on
which it is made, and, except as required by law, CannTrust does
not undertake any obligation to update or revise any
forward-looking information, whether as a result of new
information, future events or otherwise. New factors emerge from
time to time, and it is not possible for CannTrust to predict all
such factors. When considering these forward-looking statements,
readers should keep in mind the risk factors and other cautionary
statements in CannTrust's Annual Information Form
dated March 29, 2018 and filed with the applicable Canadian
securities regulatory authorities on SEDAR at www.sedar.com.
The risk factors and other factors noted in CannTrust's Final Long
Form Prospectus could cause actual events or results to differ
materially from those described in any forward-looking
information.
The TSX does not accept responsibility for the adequacy or
accuracy of this release.
Copyright © 2018 CannTrust Holdings Inc.
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SOURCE CannTrust Holdings Inc.