The UPS Store, Inc. Shares All Its OfferINGs in New National Campaign
September 18 2018 - 11:00AM
The UPS Store, Inc. is launching a new national advertising
campaign during September to demonstrate the full range of products
and services The UPS Store® locations offer beyond packing and
shipping. From copying and printing, to notarizing and shredding,
the new campaign encourages small business owners and entrepreneurs
to tap into The UPS Store for all of their business and back office
needs.
The new “Beyond Shipping” campaign was inspired by a nationwide
research effort that revealed small business owners know The UPS
Store takes care of shipping, but were surprised to discover the
extensive range of business services the locally owned and operated
locations offer. Lighthearted and humorous, the fully integrated
campaign features fast-paced commercials and videos showcasing the
breadth of existing services available at The UPS Store as every
“ing” a small business owner might need. They are set in fun,
everyday places and situations such as the grocery store, a first
date, an office party and even on a roller coaster…whoohoo!
“When you own a business, you have a lot of
responsibilities. With our breadth of services, our locations
save time for business owners by offering what they need in one
place,” said Michelle Van Slyke, senior vice president of sales and
marketing. “We understand the challenges small business owners face
and they are looking for a resource they can rely on. With our new
campaign, we put it all out there, we are deliberately listing out
the services offered to share that we provide so much more than
just shipping”
With over 4,700 The UPS Store locations across the United
States, this multichannel campaign is focused on increasing raving
fans that will use every “ing” offered from coast to
coast.
Three 30-second television commercials will air during primetime
programs across major networks and cable channels over the coming
weeks. The campaign also includes digital, print, radio and social
videos that are beginning to roll out on brand-owned digital
channels and beyond. To watch the creative videos visit
www.theupsstore.com/beyondshipping.
About The UPS Store
With approximately 5,000 locations across North America, The UPS
Store network comprises the nation’s largest franchise system of
retail shipping, postal, print and business service centers. The
UPS Store locations in the U.S. are independently owned and
operated by licensed franchisees of The UPS Store, Inc., a
subsidiary of UPS (NYSE: UPS). Services, products, pricing and
hours of operation may vary by location. For additional information
on The UPS Store, visit theupsstore.com. For information on
franchise opportunities or opening a The UPS Store location, visit
https://www.theupsstorefranchise.com/. Follow The UPS Store on
Twitter at @TheUPSStore and like The UPS Store on Facebook at
facebook.com/theupsstore.
Staci Reidinger
(858)455-8982
sreidinger@upsstore.com
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