NORTHBROOK, Ill., Aug. 28, 2018 /PRNewswire/ -- To kick off
the 14th year of supporting college football and its fans across
the country, Allstate Insurance Company (NYSE: ALL) is
uncovering just how far passionate football supporters are willing
to go for their favorite teams. In a recent survey, the insurance
brand polled more than 1,500 college football fans to uncover what
fictional mayhem they were willing to endure to see their team
raise the national championship trophy at the end of the 2018
College Football season. The results revealed the emotional
vulnerabilities that come with college football fandom, which are
at an all-time high when our favorite teams hit the gridiron.
How passionate are college football fans? Consider these
responses:
- 40 percent would be okay with their floors being damaged
- 27 percent would go without power for a week
- 26 percent would be willing to have a tree fall on their
car
- 25 percent would have the roof of their home blown off
"At Allstate we share the enthusiasm college football fans have
for their teams, and we know how emotions can run high during big
games," said Dan Keats, Director of
Sponsorship Marketing for Allstate. "There really is no telling
what mayhem lies in store this season – that's the beauty of the
sport. What we do know is the same unpredictability we see on
the field can happen off the field, and that's why we continue to
put fans first and support the college football community no matter
what is thrown their way."
No one knows mayhem better than ESPN college football analyst
Kirk Herbstreit, who once again will
be teaming up with Allstate to help celebrate the moments of high
emotion and unpredictability that make college football so exciting
for its fans.
"I was shocked to hear one in four fans would be okay with a
flooded basement if it meant a win for their team," Herbstreit
said. "It speaks volumes to the enthusiasm fans share for the
sport, and I suppose I also fall in that camp. A little mayhem
won't get in the way of celebrating a national championship."
While the mayhem unfolding on the gridiron this season may be
unpredictable, Allstate remains committed to unifying the college
football community and highlighting the good taking place off the
field. With the help of Herbstreit and other prominent members of
the college football community, Allstate will be giving back to
loyal fans and students across the country. These efforts will
start with a community project ahead of the University of Florida vs. University of Kentucky game, where Allstate
volunteers will come together to support the local community.
In addition to community projects, Allstate will again support
their "Good Hands®" Field Goal Nets program. For more
than a decade, these iconic nets have been raised at college
football stadiums across the country. This year, the University of Kansas and the University of Oregon will join a roster of 91 other
colleges and universities in both the Division I Football Bowl
Subdivision and Division I Football Championship Subdivision. Since
2005, the program has contributed millions in collegiate
scholarship funding to schools across the nation.
Two heritage executions, the Allstate Tailgate Tour and the
Allstate American Football Coaches Association (AFCA) Good Works
Team®, will also be returning for the 2018 season. The
Allstate Tailgate Tour will make stops at 44 college football
games. At the tailgate, fans can participate in a variety of
activities, including the chance to overcome mayhem firsthand in
Allstate's QB Mayhem Challenge, a digital experience featuring
Herbstreit that puts the player in the role of quarterback.
Finally, the Allstate AFCA Good Works Team®, one of
the most coveted off-the-field honors in the sport, will be
announced and celebrated throughout the season. Established in 1992
to recognize a select group of college football players who have
made a commitment to service, the 2018 program recently announced a
grand total of 169 nominees from schools of all divisions across
the country. The complete roster of 22 college football players and
an honorary head coach will be announced in mid-September. The Good
Works Team will also be invited to New
Orleans for the 85th Allstate® Sugar
Bowl®, where the team will be recognized on the field
during halftime of the game.
Fans are encouraged to get involved in the conversation this
college football season by following @Mayhem and #GoodWorksTeam on
social media.
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SOURCE Allstate