CINCINNATI, Aug. 13, 2018 /PRNewswire/
-- Workhorse Group Inc. (NASDAQ: WKHS), an American
technology company focused on changing the way the world works by
providing sustainable and cost-effective transportation solutions,
announced today their corporate rebranding and first strategic
marketing platform "Work Ahead" – positioning them as a loyal,
relentless ally that's always ready to take action. The new
positioning and design work, concepted and produced by Grey New
York, will be unveiled today in New York
City at a public event showcasing the W-15 range extended
electric pickup and SureFly personal electric helicopter.
"We are at a watershed moment as the worlds of alternative
energy and transportation become further intertwined," said
Steve Burns, CEO of Workhorse. "As
more brands enter the space, having a strong marketing platform
that lets workers know that Workhorse is a brand they can get
behind, because we get behind them, is more important than
ever."
"It's incredibly exciting to not only define the visual identity
of a brand, but to do so in an emerging territory such as
alternative energy," said Han Lin,
Group Creative Director of Design at Grey. "The Workhorse identity
is a synthesis of old and new, steeped in American values of hard
work and entrepreneurism. Workhorse operates in a space that is
still being defined; therefore, it was important for us to be very
deliberate with every design decision in order for a clear point of
view to come through in everything the Workhorse customer
touches."
Later this year, Workhorse will begin pilot production for the
W-15 electric pickup, which completes the daily work mission while
harnessing more horsepower and torque than comparable, fuel-powered
models. Additionally, they are a leader in the development of eVTOL
aircraft, and have initiated the FAA type certification process for
SureFly in the United States.
"Workhorse is a great example of the type of brand-building and
design work Grey is spearheading in the technology and startup
space," said Jane Reiss, Chief Brand
Experience Officer of Grey New York. "Our channel planning leans
heavily into experience and earned media for trial and awareness,
building brand advocacy and excitement in this unchartered new
category. We're proud of what Workhorse represents and thrilled to
be their marketing partner as they revolutionize and disrupt
transportation and delivery services."
About Workhorse Group Inc.
Workhorse is an American
technology company focused on changing the way the world works by
providing sustainable and cost-effective transportation solutions.
As an original equipment manufacturer, Workhorse designs and builds
high performance battery-electric vehicles, including trucks,
aircraft and drones. They also develop cloud-based, real-time
telematics performance monitoring systems that are fully integrated
with their vehicles to enable fleet operators to optimize energy
and route efficiency. All Workhorse vehicles are designed to make
the movement of people and goods more efficient and less harmful to
the environment. For additional information visit
workhorse.com.
About W-15
The Workhorse W-15 is a range-extended
electric pickup truck, the first built from the ground up by an
original equipment manufacturer (OEM) in America, based on the same
platform technology used in the Workhorse N-GEN electric delivery
van. With an expected 80-mile all-electric range using Panasonic
18650 Li-ion batteries, the battery pack will cover the vast
majority of miles driven in a day by fleet operators. If needed,
the range extender will activate to continuously charge the
batteries, allowing additional unlimited range to complete the
day's tasks.
The W-15 also features the ability for owners and operators to
power equipment directly from the vehicle's batteries, without the
vehicle running, which allows a crew to complete their duties
without an external power source. With the goal of being the safest
pickup truck in America for fleet operators, the W-15's safety
features include an extra large front crumple zone and crash
mitigation technologies, including automatic braking and lane
centering. The W-15 is anticipated to have a $52,500 MSRP. For more information, visit
workhorse.com/pickup.
About SureFly
The SureFly is a two-place
hybrid-electric VTOL multi-copter aircraft developed by
Workhorse in Loveland, OH. It is
designed to accommodate a pilot and passenger or a pilot and cargo,
up to 550 pounds at a speed of about 70 miles per hour, for up to
two hours, day or night. The aircraft utilizes a fly-by-wire flight
control system designed to maintain the flight envelope of the
aircraft.
The aircraft was developed to be quiet, comfortable,
practical and, above all else, safe. It has eight independent,
electrically-driven props each driving a single carbon fiber
propeller powered via a piston or turbine based generator. The
craft also has a small lithium battery backup to power the motors
for a safe descent and landing in the rare event that the generator
should fail while in flight. In addition to these
redundancies, the SureFly design has a ballistic parachute that
works above 100ft of altitude.
In June 2018, the Federal Aviation
Administration (FAA) accepted Workhorse's application for Type
Certification, an important step forward, as the SureFly design
appears to be the first hybrid-electric VTOL multi-copter to reach
this important milestone with the FAA. The SureFly is anticipated
to have a $200,000 MSRP. For more
information, visit workhorse.com/surefly.
Forward Looking Statement
This press release includes
forward-looking statements. These statements are made under the
"safe harbor" provisions of the U.S. Private Securities Litigation
Reform Act of 1995. These statements may be identified by words
such as "believes," "expects," "anticipates," "estimates,"
"projects," "intends," "should," "seeks," "future," "continue," or
the negative of such terms, or other comparable terminology.
Forward-looking statements are statements that are not historical
facts. Such forward-looking statements are subject to risks and
uncertainties, which could cause actual results to differ
materially from the forward-looking statements contained herein.
Factors that could cause actual results to differ materially
include, but are not limited to: our limited operations and need to
expand in the near future to fulfill product orders; risks
associated with obtaining orders and executing upon such orders;
the ability to protect our intellectual property; the potential
lack of market acceptance of our products; potential competition;
our inability to retain key members of our management team; our
inability to raise additional capital to fund our operations and
business plan; our inability to maintain our listing of our
securities on the Nasdaq Capital Market; our ability to continue as
a going concern; our liquidity and other risks and uncertainties
and other factors discussed from time to time in our filings with
the Securities and Exchange Commission ("SEC"), including our
annual report on Form 10-K filed with the SEC. Workhorse expressly
disclaims any obligation to publicly update any forward-looking
statements contained herein, whether as a result of new
information, future events or otherwise, except as required by
law.
Contact: Ryan Hallett
212-546-2598
ryan.hallett@grey.com
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SOURCE Workhorse Group Inc.