NEW YORK, July 6, 2018 /PRNewswire/
-- Today, Nielsen (NYSE: NLSN) set a new
industry standard for U.S. retail measurement with the launch of
Friday morning data delivery. Keeping in stride with the
accelerated pace of today's business climate, Nielsen's Friday
morning data delivery will provide the earliest read into the
retail and consumer goods marketplace, enabling companies to
identify and move on market trends, sooner.
Nielsen's first-to-market launch will reduce wait time for
weekly retail sales performance data, which industry wide, often
carries through the weekend and into the early days of the
following week. Nielsen's ability to deliver data on Friday morning
grants retail and fast-moving consumer goods (FMCG) companies
advanced access to weekly sales performance data reporting on
volume, market share, distribution, price and promotion metrics
across all Nielsen's Total U.S. All Outlets Combined (xAOC)
channels inclusive of grocery stores, drug stores, mass
merchandisers, select dollar stores, select warehouse clubs and
military commissaries (DeCA). Access to this enhanced data delivery
option will enable both retailers and manufacturers to end the week
more informed so they can more effectively strategize for the week
ahead and stay in front of competitors through quick, data-driven
decisions. With this unprecedented launch, Nielsen clients will
have the first read into the industry, strengthening their own
position to compete in a competitive market.
"Nielsen is no stranger to being a driver of progress," said
John Tavolieri, President of U.S.
FMCG and Retail and Chief Technology and Operations Officer at
Nielsen. "We continue to break barriers and today, we
transcend the vision of a product by delivering an in-market
solution that is stimulating industry change through speed. For our
clients, we saw the need to fuel faster decision making, and we are
proud to be the first data provider within our industry to
bring-to-market our Friday morning data delivery. Now more than
ever, speed of data is imperative. Earlier data delivery
leads to faster data-driven actions. For all companies navigating
the current dynamic business environment, every day counts."
Subscription to Nielsen's Friday morning data delivery is
available starting today. For additional information on Nielsen's
data delivery capabilities, please click here.
ABOUT NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a
global measurement and data analytics company that provides the
most complete and trusted view available of consumers and markets
worldwide. Our approach marries proprietary Nielsen data with other
data sources to help clients around the world understand what's
happening now, what's happening next, and how to best act on this
knowledge. For more than 90 years Nielsen has provided data and
analytics based on scientific rigor and innovation, continually
developing new ways to answer the most important questions facing
the media, advertising, retail and fast-moving consumer goods
industries. An S&P 500 company, Nielsen has operations in over
100 countries, covering more than 90% of the world's population.
For more information, visit www.nielsen.com.
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SOURCE Nielsen