Bitcoin Global News (BGN)
June 18, 2018 -- ADVFN Crypto NewsWire -- Some of you might
know the company, Nvidia already through its existence as
one of the world’s most successful producers of graphics cards. On
top of this, as a consequence, it has also become even more
successful due to the proliferation of graphics card based Crypto
mining.
Due to this success, Nvidia has
moved to investing into Blockchain firms and one of its latest
forays is into a firm called Ubex, which wants to use a
specialized, artificial neural network, which is a computerized
version of a human brain, to change how advertisements are shown on
websites.
The specific way that they’re
aiming to do this is by mining public, customer data on
the Ubex Blockchain to more efficiently target
advertisements.
Essentially, the ANN takes in data
from customer activity on the internet and based on its ultimate
goal, it works to improve the performance of internet
advertisements in some specific way. What isn’t clear right now is
what kind of ultimate goal this particular network has. To explain
further, each and every AI has such a goal like one day working on
a problem with ninety five percent accuracy for example. Everything
that they do leads towards achieving this goal in what they decide
is the best possible way to do so.
The Ubex CEO was quoted in a piece by Coin
Desk as saying that the company uses a Blockchain because
it is trying to be transparent, while promoting quick transactions
on its network. Over all of this, the main purpose of the
Ubex-chain seems to be to provide the necessary and ongoing
training data for the company’s AI, so that it can continuously
learn and improve how it targets internet
advertisements.
This, put together with the
overarching fact that Ubex’s ultimate goal actually might be said to be improving online
advertising algorithms, is what attracted Nvidia to investing in
their idea in the first place. Nvidia has even updated part of
their main website to include the idea of them being a leader in
Artificial Intelligence and computing, because of their investing
efforts.
On top of Ubex’s final goal, it
also hopes that it will one day reach a point in which it has no
issues generating enough data to change internet advertising at a
large scale. As of now, however, the chain is only in its test net
phase.
The implications of such a venture
are powerful. If an artificial neural
network put together with a Blockchain can change how we
experience internet advertising in a way that it is no longer
intrusive, then perhaps more companies will see lasting results
from online campaigns that include greater customer trust in what
they are doing.
This end result could be said to be
likely due to Ubex’s goal of cutting out the middle man and
changing internet advertising to the point that it only includes
publishers and advertisers, who interact in a direct exchange. Due
to the fact that they plan to use the Blockchain to mine customer
data, however, it will be essential that they act within the law
and do not damage their business beyond repair because of a
perceived breach of customer rights to privacy.
By: BGN Editorial Staff
News:
Ubex
Nvidia
Blockchain
Cryptocurrency
Mining
Cryptocurrency
Exchange