FORT LAUDERDALE, Fla.,
June 6, 2018 /PRNewswire/
-- AutoNation, Inc. (NYSE: AN), America's largest automotive
retailer, announced that it has signed a multi-year partnership
with the multi-platinum, singer, songwriter, and record producer
Andy Grammer, to work together to
drive out cancer.
Andy Grammer teamed up with
AutoNation and its Drive Pink initiative to drive out cancer
because raising awareness and early detection is important to the
pop artist after losing his mother, Kathy
Grammer, to breast cancer. Andy is a known philanthropist
who first showed support for Drive Pink by performing at the 2017
AutoNation Cure Bowl Tailgate Party and Concert at Camping World
Stadium in Orlando, FL. The net
proceeds from the Cure Bowl benefits the Breast Cancer Research
Foundation.
The partnership began in May with the use of Andy's smash hit,
"Give Love," in the AutoNation Drive Pink media campaign. The
multi-channel campaign, which will be in excess of $25 million, will run across all media; TV,
radio, print, online, in-store, direct mail and social media,
beginning with the Indy 500 on May 27
and will hit full stride in October as part of National Breast
Cancer Awareness Month. The National TV buy will include both NCAA
and NFL football along with an extensive prime time
schedule.
Andy Grammer is all about
inspiring and empowering the world by communicating his truths
through his music. The first male pop star in a decade since
John Mayer to reach the Top 10 at
Adult Pop Radio on his first two singles, Grammer has taken the
music world by storm with a succession of anthemic pop hits, six of
which are certified gold or better. His debut album featured the
platinum singles "Keep Your Head Up" and "Fine By Me." Andy's
second album, Magazines or Novels, featured the triple
platinum worldwide hit "Honey, I'm Good," which was one of the
best-selling songs of 2015, and the certified gold anthem "Good To
Be Alive (Hallelujah)." Andy's third full length album, The Good
Parts, was released December 1,
2017. The record includes his global smash hit "Fresh Eyes,"
which has become a global streaming phenomenon with over 300
million total streams, as well as his current hit single "Smoke
Clears."
This partnership will also include a coast to coast concert tour
in select AutoNation markets across the country. Five dollars of every ticket sold at an
AutoNation sponsored concert, will be donated directly to the
Breast Cancer Research Foundation.
Andy Grammer said, "I am happy to
once again join AutoNation in the fight against cancer. I believe
Drive Pink and Give Love are a perfect fit. Both were created to
give love, hope and support."
"Andy Grammer is an
extraordinarily talented artist. We are excited about the
collaboration and partnership with Andy and our joint commitment to
drive out cancer," said Marc Cannon,
Executive Vice President and Chief Marketing Officer of
AutoNation.
About AutoNation, Inc.
AutoNation, America's
largest automotive retailer, through its bold leadership,
innovation and its comprehensive brand extensions, is transforming
the automotive industry. As of March 31,
2018, AutoNation owned and operated over 325 locations from
coast to coast. AutoNation has sold over 11 million vehicles, the
first automotive retailer to reach this milestone. AutoNation's
success is driven by a commitment to delivering a peerless
experience through customer-focused sales and service processes.
Through its Drive Pink initiative, AutoNation is committed to drive
out cancer, create awareness and support critical research.
AutoNation continues to be a proud supporter of the Breast Cancer
Research Foundation and other cancer-related charities.
Please visit investors.autonation.com, www.autonation.com,
www.autonationdrive.com, www.twitter.com/autonation,
www.twitter.com/CEOMikeJackson, www.facebook.com/autonation, and
www.facebook.com/CEOMikeJackson, where AutoNation discloses
additional information about the Company, its business, and its
results of operations.
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SOURCE AutoNation, Inc.