TotalSocial® Now Provides Brands with Faster, More
Powerful Data and Analytics to Improve Marketing ROI and Boost
Consumer Sales
MONTREAL and NEW BRUNSWICK, N.J., May 3, 2018 /CNW/ -- Engagement Labs Inc.
(TSX VENTURE: EL) (OTCQB: ELBSF) today announced a powerful new
enhancement to TotalSocial®, which deploys artificial
intelligence (AI) and machine learning to enable clients to more
quickly and accurately plan growth strategies based on unique
social data and analytics. The newest release is part of Engagement
Labs' ongoing commitment to innovation. The technology update helps
clients grow revenues and marketing ROI by tapping into the social
trends, both online and offline, that can help them win in today's
dynamic marketplace.
In January, the company announced it was deploying AI to drive
predictive analytics through the development of proprietary
algorithms which rapidly build hundreds of predictive models using
more than 100 variables in millions of possible combinations to
identify the factors that generate sales and drive other key
performance indicators for brands.
With today's announcement, TotalSocial now deploys AI to provide
new, powerful automation tools that identify unexpected variations
in brand performance and diagnose the underlying factors for these
changes. For example, the AI system recognizes when an unexpected
drop in sentiment occurs and sends an immediate alert. Diagnostics
are run to identify the root cause as well as the appropriate
course of action. This is all done in real time and empowers
marketers with cutting-edge tools leading to instant detection of
changes in trends and rapid optimization strategies to maximize
ROI.
"Imagine that a Fortune 500 retailer is launching a new
disruptive ad campaign to promote its spring attire. TotalSocial is
used to monitor the success of its campaign each week," said
Engagement Labs' VP of Analytics Rick Larkin, explaining how the
new AI Diagnostics works. "By leveraging AI, TotalSocial now
automatically builds thousands of models across all key metrics to
identify true moments of lift and allow brands to optimize
ROI."
"We are committed to delivering the data and analytics clients
need in real time, so they can make fast, smart decisions to
improve their business performance. AI Diagnostics for TotalSocial
make our platform faster and better in uncovering not only what's
happening that's having an impact on our clients' business, but why
and how to respond," said Ed Keller,
CEO of Engagement Labs.
TotalSocial is a premier data and analytics platform that
provides brands with unique insights, improved marketing ROI and
strategies to grow revenue. Fueled by actionable offline and online
data, TotalSocial is the only platform that encompasses and listens
to the entire social ecosystem. With cutting-edge diagnostics,
patent-pending predictive analytics and AI/machine learning,
TotalSocial identifies business opportunities and provides clients
with recommendations to grow revenue and a roadmap to achieve that
growth.
The TotalSocial platform continues to lead the market, adding AI
and machine learning to an impressive list of firsts—including
being the first and only platform to combine online and offline
data, and the first and only with predictive analytics. The
TotalSocial platform was awarded the "Best Practitioner Paper of
2017" by the Advertising Research Foundation and was lauded for its
innovation regarding its approach towards data and analytics in the
social ecosystem.
Engagement Labs continues to grow its roster of Fortune 500
brands from a range of sectors including financial services,
telecom, media, sports, food, retail, beauty and software.
About Engagement Labs
Engagement Labs (TSXV: EL) (OTCQB: ELBSF) is an industry-leading
data and analytics firm that focuses on the entire social ecosystem
and its impact on businesses. Engagement Labs' TotalSocial platform
provides brands with unique online (social media) and offline (word
of mouth) insights, and predictive analytics
achieved through machine learning, to reveal the social
metrics and insights that will increase marketing ROI and top line
revenue. TotalSocial, which tracks 500 brands, is the only
platform that provides marketers with proprietary brand data,
industry and competitive intelligence and in-depth analysis of what
drives performance and how to improve, while tracking KPI's and
goals. To learn more, visit www.engagementlabs.com /
www.totalsocial.com.
Disclaimer in regard to Forward-looking Statements
Certain statements included herein constitute "forward-looking
statements" within the meaning of applicable securities laws.
Forward-looking statements are necessarily based upon a number of
estimates and assumptions that, while considered reasonable by
management at this time, are inherently subject to significant
business, economic and competitive uncertainties and contingencies.
Investors are cautioned not to put undue reliance on
forward-looking statements. Except as required by law, Engagement
Labs does not intend, and undertakes no obligation, to update any
forward-looking statements to reflect, in particular, new
information or future events.
Neither TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
For media inquiries please contact:
Kate Tumino / Amrita Singh
KCSA Strategic Communications
ktumino@kcsa.com / asingh@kcsa.com
212-896-1252 / 212-896-1207
Ed Keller, CEO
Engagement Labs
ed.keller@engagementlabs.com
732-846-6800
SOURCE Engagement Labs