Community Wins the Opportunity to Host an NHL®
Pre-Season Game and $150,000 in Arena Upgrades
Kraft Heinz is thrilled to announce Clinton Arena in Clinton,
N.Y. is the winner of Kraft Hockeyville™ USA 2018. After weeks of
rallying and online voting, Clinton rallied together to prove
exactly why they are the most spirited hockey community in America.
The Kraft Hockeyville™ USA contest, now in its fourth year and in
partnership with the National Hockey League (NHL®) and the National
Hockey League Players’ Association (NHLPA), is proud to award
Clinton Arena in Clinton, N.Y. an opportunity to host an NHL®
Pre-Season Game and $150,000 in rink upgrades.
Clinton Arena is a staple of the local hockey community in
Clinton, N.Y. After suffering a fire in 1949 and rebuilding from
scratch six years later, this beloved gem has served generations of
young hockey players for nearly 70 years. Cementing its history,
Clinton Arena was proudly listed on the National Historic Register
in 2010. While the venue still has many of its original fixtures
intact today, the prize money from Kraft Hockeyville™ USA will go
toward improvements to a number of features, including the arena’s
roof, locker room and seating.
“After an exciting face-off between our top four contenders,
we’re thrilled to award Clinton the title of ‘Kraft Hockeyville™
USA 2018,’” said Michelle St. Jacques, head of brand marketing and
R&D. “Clinton brought to life the essence of this program –
both on and off the rink – and showed inspiring passion to rally
their community. We’re excited to celebrate this win with them
later this year.”
Rinks from across the country participated in this year’s bid
for the title of “Kraft Hockeyville™ USA 2018.” The runner-up,
Brandon Valley in Brandon, S.D., will receive $30,000 to use toward
rink upgrades, and George’s Pond at Hirsch Coliseum in Shreveport,
La. and Memorial Sports Center in Middlebury, Vt. will each receive
$10,000.
In addition to the rink upgrades – and with the support of Kraft
Heinz – NHLPA Goals & Dreams, the players’ charitable
grassroots hockey program, will donate new hockey equipment to
select Kraft Hockeyville™ USA communities, giving more
disadvantaged youth the opportunity to play hockey. These donations
continue the work of the players’ charitable initiative which for
more than 18 years has assisted grassroots programs all around the
world.
Since launching in Canada in 2006, Kraft Hockeyville™ has
positively impacted more than 80 communities with over $4 million
donated in rink upgrades across Canada and the U.S. Previous U.S.
winners include Belle Vernon, Pa. in 2017, Marquette, Mich. in 2016
and Johnstown, Pa. in 2015.
“Each year, Kraft Hockeyville™ USA puts a spotlight on the
importance of local ice rinks to communities all across the
country," NHL Chief Brand Officer and Executive Vice President
Brian Jennings said. "Community support is crucial to the growth of
hockey and Kraft Heinz’s commitment to this program is making a
significant impact. Congratulations to Clinton Arena in Clinton,
New York and to all of this year's Kraft Hockeyville™ USA
participants. The overwhelming response from cities nationwide is
proof positive of the local commitment to ice rinks and the youth
hockey players, coaches, parents and volunteers that call it
home.”
“We are proud to partner with Kraft Heinz to continue bringing
the NHL into more communities across the U.S. We know this year’s
Kraft Hockeyville™ USA winner, Clinton Arena in Clinton, New
York will be another great host,” said Mathieu Schneider, NHLPA
Special Assistant to the Executive Director. “The players who
hit the ice next September are looking forward to the
celebration with the passionate fans of Clinton.”
For program details, visit www.KraftHockeyville.com.
Kraft Hockeyville™ USA 2018 can also be found on Facebook
(KraftHockeyvilleUSA), Twitter (@HockeyvilleUSA), and Instagram
(KraftHockeyvilleUSA). Fans can join the conversation using
#HockeyvilleUSA.
NHLPA, National Hockey League Players’ Association and the NHLPA
logo are trademarks of the NHLPA and are used under license. ©
NHLPA. All Rights Reserved.
NHL and the NHL Shield are registered trademarks of the National
Hockey League, and HOCKEYVILLE is a trademark of the National
Hockey League. All NHL logos and marks (including HOCKEYVILLE) and
NHL team logos and marks are the property of the NHL and the
respective NHL teams and may not be reproduced without the prior
written consent of NHL Enterprises, L.P. © NHL 2018. All
rights reserved.
About The Kraft Heinz Company
The Kraft Heinz Company (NASDAQ: KHC) is the fifth-largest food
and beverage company in the world. A globally trusted producer of
delicious foods, The Kraft Heinz Company provides high quality,
great taste and nutrition for all eating occasions whether at home,
in restaurants or on the go. The Company’s iconic brands include
Kraft, Heinz, ABC, Capri Sun, Classico, Jell-O, Kool-Aid,
Lunchables, Maxwell House, Ore-Ida, Oscar Mayer, Philadelphia,
Planters, Plasmon, Quero, Smart Ones and Velveeta. The Kraft Heinz
Company is dedicated to the sustainable health of our people, our
planet and our Company. For more information, visit
www.kraftheinzcompany.com.
About The NHL
The National Hockey League (NHL), founded in 1917, consists of
31 Member Clubs, each reflecting the League’s international makeup
with players from more than 20 countries represented on team
rosters, vying for the most cherished and historic trophy in
professional sports – the Stanley Cup®. Every year, the NHL
entertains more than 250 million fans in-arena and through its
partners on national television and radio and more than 151 million
followers - league, team and player accounts combined - across
Facebook, Twitter, Instagram, Snapchat and YouTube. The League
broadcasts games in more than 160 countries and territories through
its rightsholders including NBC/NBCSN and the NHL Network in the
U.S., Sportsnet and TVA in Canada, Viasat in the Nordic Region and
CCTV and Tencent in China. The NHL reaches fans worldwide with
games available online in every country including via its live and
on-demand streaming service NHL.TV™. Fans are engaged across the
League’s digital assets on mobile devices via the free NHL® App;
across nine social media platforms; on SiriusXM NHL Network Radio;
and on NHL.com, available in eight languages and featuring
unprecedented access to player and team statistics as well as every
regular-season and playoff game box score dating back to the
League’s inception, powered by SAP. The NHL is committed to giving
back to the community through programs including: Hockey is for
Everyone™ which supports nonprofit youth hockey organizations
across North America; Hockey Fights Cancer™ which raises money and
awareness for hockey’s most important fight; NHL Green™ which is
committed to the pursuit of sustainable business practices;
Declaration of Principles – developed by and for hockey
stakeholders – to advance policies, programs and initiatives, while
inspiring fans, players and communities to create the best possible
experience for the entire hockey community; and a partnership with
the You Can Play Project, which is committed to supporting the LGBT
community and fighting homophobia in sports. For more information,
visit NHL.com.
About The NHLPA
The National Hockey League Players’ Association (NHLPA),
established in 1967, is a labor organization whose members are the
players in the National Hockey League (NHL). The NHLPA works on
behalf of the players in varied disciplines such as labor
relations, product licensing, marketing, international hockey and
community relations, all in furtherance of its efforts to promote
its members and the game of hockey. In 1999, the NHLPA launched the
Goals & Dreams fund as a way for the players to give something
back to the game they love. Over the past 18 years, more than
70,000 deserving children in 34 countries have benefited from the
players’ donations of hockey equipment. NHLPA Goals & Dreams
has donated more than $24 million to grassroots hockey programs,
making it the largest program of its kind. For more information on
the NHLPA, please visit www.nhlpa.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20180414005063/en/
The Kraft Heinz CompanyCaroline Krajewski,
847-646-2567Caroline.Krajewski@kraftheinzcompany.comorJessica
Lutchen, 312-577-1777Jessica.Lutchen@olson.com
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