Acuity Brands, Inc: Verve Adds Atrius(TM) IoT Solutions from Acuity Brands to Its Location-Based Mobile Marketing Platform
March 19 2018 - 8:16AM
ATLANTA - March
19, 2018 - Acuity Brands, Inc. (NYSE: AYI) today announced that
Verve(TM), the global leader in location-powered mobile marketing,
has joined the Atrius(TM) IoT Partner ecosystem. Verve will
leverage Atrius Platform Services, notably the Atrius Navigator
indoor positioning software development kit and administration
tools, to extend their in-store and out-of-store engagement
solutions and shopper insights for brands and retailers.
Acuity Brands provides a powered
sensory network through its Atrius(TM)-Ready LED luminaires
featuring embedded Bluetooth® low energy and visible light
communication technologies. By combining the Verve Velocity mobile
marketing platform with Atrius Platform Services and the
Atrius-Ready Sensory Network from Acuity Brands, retailers will be
able to:
-
Engage customers with in-store marketing
experiences, including relevant information and offers;
-
Segment and target customers via a variety of
marketing channels based on insights gained from in-store traffic
patterns and out-of-store visit and movement behaviors; and
-
Measure effectiveness of advertising/marketing
through observed incremental foot traffic.
"Joining the Atrius IoT Partner ecosystem broadens Verve's ability
to provide our brand and retail clients with precise indoor
location capabilities for engaging customers and robust insights to
measure campaign efficacy," said Brian Dunphy, General Manager of
Verve's Device & IoT business. "The Atrius-Ready Sensory
Network solves a key challenge in scaling Bluetooth® beacon
networks across multi-location retailers, and it eliminates the
operational concerns of replacing beacon batteries or beacon units,
which has been a barrier to mass adoption."
"We are excited to have Verve join
our partner program and further extend its industry-leading,
location-based mobile marketing capabilities to its customers,"
said Acuity Brands Lighting Greg Carter, Senior Vice President,
Connected Buildings Software. "Atrius Sensory Network and Atrius
Platform Services will enhance the Verve Velocity platform to scale
across large enterprises and retail store locations while obtaining
highly precise, location-based data."
For more information on Atrius IoT
solutions, and the Atrius IoT Partner Program, please visit:
www.acuitybrands.com/atrius.
About Acuity
Brands
Acuity Brands, Inc. (NYSE: AYI) is
the North American market leader and one of the world's leading
providers of lighting and building management solutions. With
fiscal year 2017 net sales of $3.5 billion, Acuity Brands currently
employs over 12,000 associates and is headquartered in Atlanta,
Georgia with operations throughout North America, and in Europe and
Asia. The Company's products and solutions are sold under various
brands, including Lithonia Lighting®, Holophane®, Peerless®,
Gotham®, Mark Architectural Lighting(TM), Winona® Lighting, Juno®,
Indy(TM), Aculux®, Healthcare Lighting®, Hydrel®, American Electric
Lighting®, Carandini®, Antique Street Lamps(TM), Sunoptics®,
Distech Controls®, nLight®, ROAM®, Sensor Switch® and Atrius(TM).
Visit us at www.acuitybrands.com.
About Verve(TM)
Verve(TM) is a location-based
mobile marketing platform that connects advertisers with consumers
to deliver successful business outcomes. The company's proprietary
location intelligence, patented technology, premium mobile
inventory, and analytics capabilities empower marketers to
identify, reach, and engage consumers with compelling mobile
advertising experiences. Headquartered in New York City, Verve has
offices in San Diego, Washington, D.C., Chicago, San Francisco, Los
Angeles, Denver, Detroit, London, and Eastern Europe. For more
information, visit www.verve.com. Follow us on Twitter.
All trademarks referenced are
property of their respective owners.
# # #
Media
Contacts:
Verve(TM)
Rachel Pasqua
917-683-1688
rachel.pasqua@verve.com
Acuity
Brands
Monica Sanchez
770-860-2948
monica.sanchez@acuitybrands.com
This
announcement is distributed by Nasdaq Corporate Solutions on behalf
of Nasdaq Corporate Solutions clients.
The issuer of this announcement warrants that they are solely
responsible for the content, accuracy and originality of the
information contained therein.
Source: Acuity Brands, Inc via Globenewswire
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