NEW YORK, Jan. 11, 2018 /PRNewswire/ -- OUTFRONT Media Inc.
(NYSE: OUT) announced today a campaign for Dogology, Inc., a
New York city based virtual dog
training startup, that showcases the ability to use augmented
reality in out-of-home campaigns, along with
out-of-home and mobile advertising creative developed by OUTFRONT's
in-house creative boutique, OUTFRONT Studios.
Between December 25, 2017 and
January 12, 2018, OUTFRONT's
out-of-home displays and the OUTFRONT Mobile Network have prompted
consumers in New York and
Atlanta to download Dogology's
mobile app on the company's website. Once downloaded, the Dogology
mobile app invited users to engage with nearby sidewalk art,
billboard or subway creative, which prompted in-app augmented
reality dogs to interact with users and lead them to Dogology's
website where they could learn about science-based dog or puppy
training and book virtual training appointments with Dogology.
"Our dogs are our best friends, providing us with unconditional
love through good days and bad. At Dogology, we want to help as
many owners as possible strengthen that love by giving them the
tools they need to understand and communicate more effectively with
their dogs," said Dogology CEO, Sarah
Morse. "The out-of-home campaign was key to making this
mission a reality. We were able to drive a lot of new users to our
website and reach many dog owners that may not have learned about
how our company could help them otherwise."
The combined mobile and out-of-home campaign ran in New York City on the subway, digital urban
panels, and in Times Square, as well as in Atlanta's northern suburbs with high density
dog ownership. According to internal analytics provided by
Dogology, this hybrid campaign drove an increase in direct website
visits and sessions per user, mobile app downloads and augmented
reality engagements, live chat sessions on the website and in the
mobile app, as well as an increase in users who purchased virtual
dog training from the company.
"OUTFRONT's audience and location analytics enabled us to
architect a hybrid campaign combining out-of-home and mobile that
targeted specific audiences in New
York and Atlanta for an
innovative startup to directly impact the growth of the company,"
said Jodi Senese, Chief Marketing
Officer, OUTFRONT Media. "The augmented reality experience offered
by Dogology enabled users to interact directly with the out-of-home
ads and proved users will not only interact with out-of-home in
unexpected ways, but also act on the experience when it's well
designed and interactive."
About OUTFRONT Media Inc.
OUTFRONT Media connects brands with consumers outside of their
homes through one of the largest and most diverse sets of
billboard, transit, and mobile assets in North America. Through its ON Smart Media
platform, OUTFRONT Media is implementing digital technology that
will fundamentally change the ways advertisers engage people
on-the-go.
About Dogology
Dogology evolved from the intersection
of science-based dog behavior and technology. Based in New York City, the company's professional dog
trainers are at the cutting edge of both. Dogology trains dogs
virtually. All kinds of dogs. From puppies to dogs who have lived
long and happy lives. Dogologists use positive, science-based
methods to help an owner and the dog create a stronger bond. Visit
https://dogology.xyz.
Website references included in this press release have been
provided as a convenience, and the information contained on such
websites is not incorporated by reference into this press
release.
Contacts:
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OUTFRONT
Investors:
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OUTFRONT
Press:
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Gregory
Lundberg
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Carly
Zipp
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(212)
297-6441
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(212)
297-6479
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greg.lundberg@outfrontmedia.com
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carly.zipp@outfrontmedia.com
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SOURCE OUTFRONT Media Inc.