The Vitamin Shoppe and OrderGroove Bring Subscription Services to 700+ Retail Stores Nationwide
December 07 2017 - 9:01AM
OrderGroove, the leader in Relationship Commerce, today announced
its platform for driving repeat purchasing behavior via online and
in-store subscription enrollment has been deployed by The Vitamin
Shoppe (NYSE:VSI). The Vitamin Shoppe has introduced these
innovative capabilities to expand delivery of an enhanced,
customer-first shopping experience throughout its more than 775
retail stores and online.
“Subscription programs have already been shown to drive repeat
purchasing behavior and higher annual spend online, but eCommerce
sales are still only 11 percent of overall shopping in the U.S.,”
said Greg Alvo, CEO of OrderGroove. “By enabling Relationship
Commerce programs across all channels, we have made it possible for
every sales associate to cultivate closer customer relationships
with subscription offers right in the store, helping
brick-and-mortar retailers build relationships with 10x more
potential customers. Often these associates know their customers
well, and a relationship is already in place. We’re there to
maximize the value of that relationship by removing unnecessary
friction, driving share of wallet and leveraging the most
differentiated assets that brick-and-mortar retailers own
today.”
The Vitamin Shoppe, with more than 775 stores nationwide,
recently launched SPARK Auto DeliveryTM, a best-in-class
subscription program that delivers a new level of convenience,
delivery flexibility and exclusive benefits as part of its Healthy
Awards® loyalty program. The Vitamin Shoppe recognized the
opportunity to move its business from episodic transactions to
ongoing customer relationships and launched an omnichannel
subscription program that amplified its core brand promise - a
dedication to helping individuals fulfill their health and wellness
needs.
To support this effort, the Vitamin Shoppe uses OrderGroove’s
platform to include enrollment and management of the SPARK
relationship on an omnichannel basis - from a store, via mobile or
online – including the ability to:
- Sign up for subscriptions at any of their 775 stores via the
POS system
- Enroll and receive personalized offers through the “VShoppe”
mobile application
- Experience a unified subscription management experience via SMS
as well as online at vitaminshoppe.com
“OrderGroove is helping us activate valuable customer data in
our CRM, eCommerce and POS platforms to create increased loyalty
and engagement through customers enrolled in the SPARK program,”
said John Hnanicek, Senior Vice President and Chief Customer
Innovation & Technology Officer at The Vitamin Shoppe. “On top
of a highly reliable and scalable platform for managing ongoing
customer relationships and the complexities that come alongside
‘tomorrow’s order’, OrderGroove also offers unique expertise and
data-driven insights on how to drive habitual customer buying
behavior through innovative customer experiences.”
Breakthroughs enabled by OrderGroove’s platform make the
subscriber’s commitment to an ongoing relationship both easy and
reassuring, offering a best price guarantee along with surprise and
delight elements that optimize ongoing customer engagement in the
program.
OrderGroove technology helps brands and retailers become
indispensable to their customers’ lives by powering frictionless
order, reorder and subscription experiences. The OrderGroove
platform seamlessly integrates with existing POS, CRM and eCommerce
platforms, supporting a wide range of tailored programs for
cultivating profitable, long-term customer relationships.
Learn more about OrderGroove's in-store subscription
capabilities.
About OrderGrooveOrderGroove helps big brands
and omnichannel retailers practice and achieve Relationship
Commerce - shifting consumer interactions from one-and-done
transactions to long-term, highly-profitable relationships. The
company’s unique combination of powerful technology, proprietary
data and analytics and unique expertise helps brands like Walmart,
PetSmart, L’Oréal, Nestlé and The Vitamin Shoppe make the move from
product centricity to customer centricity—making their businesses
indispensable to the consumers they serve. OrderGroove is
headquartered in New York and has raised $40 million in investment
funding from institutional investors including National Securities,
Lerer Hippeau Ventures, SWaN & Legend Ventures, Western
Technology Investment, Silicon Valley Bank, FYRFLY Ventures, Bee
Partners and Stage One Capital. For more information visit
www.ordergroove.com.
About The Vitamin Shoppe, Inc. (NYSE:VSI)The
Vitamin Shoppe is an omni-channel, specialty retailer and contract
manufacturer of nutritional products based in Secaucus, New
Jersey. In its stores and on its website, the Company carries
a comprehensive retail assortment including: vitamins, minerals,
specialty supplements, herbs, sports nutrition, homeopathic
remedies, green living products, and natural beauty aids. In
addition to offering products from approximately 900 national
brands, the Vitamin Shoppe also carries products under The Vitamin
Shoppe®, BodyTech®, True Athlete®, MyTrition®, plnt®, ProBioCare®,
Next Step® and Betancourt Nutrition® brands. The Vitamin
Shoppe conducts business through more than 775 company-operated
retail stores under The Vitamin Shoppe and Super Supplements retail
banners, and through its website, www.vitaminshoppe.com.
Media contact:Adiya
Taylorordergroove@launchsquad.com
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