Expedia and G6 Hospitality Form Strategic Technology and Marketing Partnership
December 06 2017 - 9:02AM
Business Wire
Expedia, Inc., the world’s largest online travel company, today
officially announced a new Expedia Powered Technology partnership
with G6 Hospitality, parent company of the lodging brands Motel 6
and Studio 6, that will provide the brands broad access to
Expedia’s technology, marketing and data insight solutions to help
drive knowledge, efficiencies and support its continued growth.
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This strategic development brings Expedia Powered Technology to
more than 1,400 Motel 6 and Studio 6 properties across the U.S. and
Canada. The iconic brand will begin offering loyalty enrollment and
pricing to its My6 Members through Expedia-owned sites, along with
Expedia’s Members Only Deals, and a corporate-level Expedia Media
Solutions advertising program. The two brands will also work
closely on future initiatives, including exploring an enhanced Rev+
solution and white labeling Expedia technologies for G6 Hospitality
properties.
“This is the first step in a larger strategic relationship
between Expedia and G6 Hospitality. We’ll continue to work together
by leveraging Expedia’s technology and marketing strengths to
optimize our iconic brand, drive results and facilitate property
needs,” said Lance Miceli, Chief Marketing Officer, G6 Hospitality.
“As Expedia continues to innovate, we look forward to being among
the first to work alongside them to remain at the forefront of the
competitive market.”
Expedia market management will also work with G6 Hospitality,
providing market insights and business intelligence to help
properties drive demand on Expedia sites and ensure maximization of
price and value. Comprised of more than 1,800 experts globally, the
market management team offers an array of services including
educating partners on available tools through Expedia Powered
Technology and assisting in maximizing price and value propositions
with data-driven insights specific to a property, market and
region.
“G6 Hospitality has always been an innovation driver in the
economy segment of the lodging industry, as well as a great travel
partner to Expedia, with an impressive portfolio of properties
across the U.S. and Canada,” said Melissa Maher, Senior Vice
President, global partner group, Expedia. “Our focus in recent
years has been to offer market-leading services and solutions
customized for our partners that positively impact their bottom
line, and we’re excited to work alongside G6 Hospitality to drive
this further for the brand.”
About G6 Hospitality LLC
G6 Hospitality LLC owns, operates and franchises over 1,400
economy lodging locations under the iconic Motel 6 and the extended
stay Studio 6 brands in the U.S. and Canada, and Hotel 6 and
Estudio 6 brands in Latin America. Headquartered in Dallas
(Carrollton), Texas, G6 Hospitality was rated one of the top ten
hospitality companies according to the Hotel Management 2015 Top
Hotel Companies rankings list, which evaluated over 260 hotel
companies. For more information please visit G6 Hospitality
LLC.
About Expedia, Inc.
Expedia, Inc. (NASDAQ: EXPE) is the world’s largest online
travel company, with an extensive brand portfolio that includes
leading online travel brands, such as:
- Expedia.com®, a leading full-service
online travel brand with localized sites in 33 countries
- Hotels.com®, a leading global lodging
expert operating 89 localized websites in 41 languages with its
award winning Hotels.com® Rewards loyalty program
- Expedia® Affiliate Network (EAN), a
global B2B brand that powers the hotel business of hundreds of
leading airlines, travel agencies, loyalty and corporate travel
companies plus several top consumer brands through its API and
template solutions
- trivago®, a leading online hotel search
platform with sites in 55 countries worldwide
- HomeAway®, a global online marketplace
for the vacation rental industry, which also includes the VRBO®,
VacationRentals.com® and BedandBreakfast.com® brands, among
others
- Egencia®, a leading corporate travel
management company
- Orbitz® and CheapTickets®, leading U.S.
travel websites, as well as ebookers®, a full-service travel brand
with websites in seven European countries
- Travelocity®, a leading online travel
brand in the U.S. and Canada delivering customer service when and
where our customers need it with the Customer First Guarantee
- Hotwire®, inspiring spontaneous travel
through Hot Rate® deals
- Wotif Group, a leading portfolio of
travel brands including Wotif.com®, Wotif.co.nz,
lastminute.com.au®, lastminute.co.nz and travel.com.au®
- Expedia® Media Solutions, the
advertising sales division of Expedia, Inc. that builds creative
media partnerships and enables brand advertisers to target a
highly-qualified audience of travel consumers
- CarRentals.com™, a premier online car
rental booking company with localized sites in 13 countries
- Classic Vacations®, a top luxury travel
specialist
- Expedia Local Expert®, a provider of
online and in-market concierge services, activities, experiences
and ground transportation in over a thousand destinations
worldwide
- Expedia® CruiseShipCenters®, a provider
of exceptional value and expert advice for travelers booking
cruises and vacations through its network of over 235 retail travel
agency franchises across North America
- SilverRail Technologies, Inc., a global
rail retail and distribution platform connecting rail carriers and
suppliers to both online and offline travel distributors
For corporate and industry news and views, visit us at
www.expediainc.com or follow us on Twitter @expediainc.
Trademarks and logos are the property of their respective
owners. © 2017 Expedia, Inc. All rights reserved. CST:
2029030-50
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version on businesswire.com: http://www.businesswire.com/news/home/20171206005113/en/
G6 Hospitality LLCRaiza Rehkoff, Ph.D., 972-360-5970Director, PR
& International MarketingRehkoff_raiza@g6hospitality.com
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