NORTHBROOK, Ill., Nov. 21, 2017 /PRNewswire/ -- Allstate
announced today its latest initiative in its ongoing mission to
protect the soccer community. For every save made by goalkeepers
during MLS' Eastern and Western Conference Championships and MLS
Cup, Allstate will donate two new soccer nets to fields in need in
that club's city.
In soccer, the goalie is the last line of defense and the
ultimate protector of the net, which is why Allstate is enlisting
the help of some of the best goalkeepers in MLS. Zack Steffen of Columbus
Crew SC, Joe Willis of
Houston Dynamo, Stefan Frei of
Seattle Sounders FC and Alex Bono of
Toronto FC have all committed to helping Allstate turn their saves
into new nets for their local communities.
"As a goalkeeper, I know all about the importance of protection,
which is why I am honored to be working with Allstate to help
protect local youth soccer fields," said Frei. "Growing up, the
local field was always the place my friends and I went to and where
my passion and love for soccer began, so I'm proud to do my part
and help Allstate ensure these fields provide a place for current
and future players to play for years to come."
Allstate will be tracking saves and converting them into new
nets during each of the following matches:
- 11/21: Columbus Crew SC vs
Toronto FC
- 11/21: Houston Dynamo vs Seattle Sounders FC
- 11/29: Toronto FC vs Columbus Crew
SC
- 11/30: Seattle Sounders FC vs Houston Dynamo
- 12/9: MLS Cup
At the conclusion of MLS Cup, local Allstate agency owners will
work to install the new nets in each of the four clubs' cities on
fields that need them the most.
Allstate has been a longtime supporter of soccer, having
sponsored the Mexican National Team (FMF) since 2007 and MLS since
2011. Additionally, for the last 10 years, Allstate has made giving
back to the next generation of soccer fans and players a priority
through various local community initiatives.
"Allstate and our agents understand how important the game of
soccer is to our local communities, and we have made it our goal to
help protect the game for fans and players alike," said
Pam Hollander, vice president of
marketing for Allstate. "Doing our part to ensure that local fields
remain in good condition is just one way to help these communities
that are so important to the sport so they can continue to enjoy
the game."
Earlier this summer, Allstate announced a multi-year partnership
agreement to become the Official Insurance Sponsor of CONCACAF, in
addition to being named Official Protector of the CONCACAF Gold
Cup, the region's national team competition. The agreement,
negotiated by Soccer United Marketing (SUM), also includes a
renewal as the Official Home, Auto, Life and Retirement Insurance
Partner of MLS and the Federación Mexicana de Fútbol (FMF), via the
annual Mexican National Team tour in the
United States.
About Allstate
The Allstate Corporation (NYSE: ALL) is the nation's largest
publicly held personal lines insurer, protecting approximately 16
million households from life's uncertainties through auto, home,
life and other insurance offered through its Allstate, Esurance,
Encompass and Answer Financial brand names. Other growth platforms
include predictive analytics company Arity and consumer-product
protection plan company SquareTrade. Allstate is widely known
through the slogan "You're In Good Hands With
Allstate®." Allstate agencies are in virtually every
local community in America. In 2016, The Allstate Foundation,
Allstate, its employees and agency owners gave $42 million to support local communities.
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SOURCE Allstate Insurance Company