ANN ARBOR, Mich., Nov. 15, 2017 /PRNewswire/ -- Toyota's
Collaborative Safety Research Center (CSRC) today announced five
new research projects focused on better understanding how drivers
use and respond to advanced vehicle technologies, including
automated driver assistance systems. The new projects, undertaken
in partnership with five U.S. research institutions, will launch as
part of CSRC Next, the Center's new five-year program designed to
support and inform a safe transition to future mobility.
Emerging vehicle technologies, including automated driver
assistance systems, offer tremendous promise to help improve road
safety, but important questions remain about the most beneficial
interaction with drivers, and how drivers can be educated about
their safe operation. Four of the five research projects will focus
on societal acceptance and generate data-driven insights into the
use of these technologies. This data can help support their
effective integration, foster safer driving behaviors, and offer
potential countermeasures to risky driving behavior.
"The development of advanced vehicle technologies may be
progressing faster than the ability of some people to fully
understand their capabilities, and it's important to identify how
drivers actually understand and use these emerging systems," said
Chuck Gulash, Director of CSRC. "By
working with our partner institutions, and openly sharing our
insights with the broader automotive, government, NGO, and
technology communities, we believe we can help progress society's
acceptance of these new and promising technologies."
The five research projects will launch in partnership with
George Mason University, Rockville
Institute, University of Washington,
University of Michigan Transportation
Research Institute, and San Francisco State
University. Data from each project will be shared across the
institutions to help speed research, with the results made public
to support the advancement of auto safety industrywide.
Launched in May 2017, CSRC Next
builds upon the insights gained from the CSRC's first five years to
direct $35 million towards safety
research into advanced vehicle technologies. CSRC Next also
supports ongoing research programs at the Toyota Research Institute
(TRI) and Toyota Connected (TC) to help accelerate the development
of automated and connected driving technologies and services.
Since its launch in 2011, CSRC has initiated 60 research
projects with 26 partner universities, publishing more than 200
papers and presenting at multiple industry conferences. CSRC
projects have made meaningful contributions to auto safety
industrywide, including research into human factors on vehicle
safety and the efficacy of active and passive safety systems, as
well as the collection of driving safety data and development of
new tools to analyze that data.
The new CSRC Next research projects include:
Project
Title
|
Description
|
Institution
|
A Neuroergonomic
Evaluation of Mental Model Development of Future Automated Driving Technologies
|
This project is aimed
at objectively determining (through neuroergonomic methods) how
different factors impact mental model development and evolution of
advanced safety technologies.
|
George Mason
University
|
A Naturalistic
Driving Evaluation of Mental Model Development of Future Automated
Driving Technologies
|
This project will
develop a taxonomy of mental model development of automotive safety
technologies by determining in a naturalistic driving setting how
users develop and maintain mental models as AV safety technologies
are integrated into the vehicle.
|
Rockville
Institute
|
Effectiveness of
Short and Long Term Education Methods to Enhance Risk Mitigation
and Associated Safety-Related Driving Skills
|
The aim of the
project is to develop analytical models that can capture and
identify changes in driver performance that are indicative of risk
mitigation behavior and to assess the effectiveness of candidate
behavioral countermeasures aimed at curbing future risk.
|
University of
Washington
|
Guidelines for
Development of Evidenced-Based Countermeasures for Risky
Driving
|
The overall project
objective is to create a set of guidelines that can be used to
inform the development of risky driving countermeasures that are
evidence-based, guided by theory, and lead to sustained behavioral
change. This will be done by identifying the underlying
constructs of current, and future, risky driving behaviors,
identifying driver attributes that contribute to the performance of
these risky behaviors, and finally, ascertaining the behavior
change theories that are mostly likely to create lasting
change.
|
University of
Michigan Transportation Research Institute
|
Effective Stimuli and
Behavior for Driving Safety in Automated Driving
|
This project provides
a proof of concept that appropriate behaviors toward perceived
risks can be generated automatically and effortlessly after a short
form of training that links stimuli to adaptive behavioral
dispositions.
|
San Francisco State
University
|
Media Contacts:
TMNA Corporate Communications
Brian Lyons
469-292-3573
brian.lyons@toyota.com
Ming-Jou Chen
469-292-3799
ming-jou.chen@toyota.com
About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S.
and North America for 60 years,
and is committed to advancing sustainable, next-generation mobility
through our Toyota and Lexus brands. During that time, Toyota has
created a tremendous value chain as our teams have contributed to
world-class design, engineering, and assembly of more than 33
million cars and trucks in North
America, where we operate 14 manufacturing plants (10 in the
U.S.) and directly employ more than 46,000 people (more than 36,000
in the U.S.). Our 1,800 North American dealerships (nearly
1,500 in the U.S.) sold almost 2.7 million cars and trucks (2.45
million in the U.S.) in 2016 – and about 85 percent of all Toyota
vehicles sold over the past 15 years are still on the road
today.
Toyota partners with community, civic, academic, and
governmental organizations to address our society's most pressing
mobility challenges. We share company resources and extensive
know-how to support non-profits to help expand their ability to
assist more people move more places. For more information about
Toyota, visit www.toyotanewsroom.com.
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