WELLESLEY HILLS, Mass.,
Nov. 15, 2017 /PRNewswire/
-- Gulf Oil and Discover Financial Services today announced
the extension of the successful savings campaign rewarding
consumers for downloading the new Gulf Pay app and linking their
Discover card as the preferred payment method.
Initially launched on July
15th, feedback from app users surrounding the
campaign has been overwhelming. Users enjoy the simplicity and
convenience of paying for fuel from their mobile phones, as well as
savings greater than any other offers or rewards currently in the
market.
Gulf Pay has seen tremendous success as a result of the
partnership, with close to 50% of all transactions coming from
Discover cardholders. In the first four months of its launch, the
app has far surpassed initial goals and has generated positive buzz
for both Discover and Gulf.
"We have seen thousands of app downloads in the early months of
our launch, showing that this partnership provides Northeast
drivers with an offer that cannot be ignored," said Nikki Fales, Director of Marketing at Gulf Oil.
"This extension gives our current users, new users, and Discover
cardholders the ability to continue saving on Gulf gasoline
throughout the holiday season and into the new year."
Users automatically save $.15
cents off each gallon of gasoline (up to 20 gallons per
visit for a total of 18 visits) simply by downloading the free Gulf
Pay app, linking a Discover card within the mobile wallet, and
using it as their method of payment. The extended campaign will
continue to provide users with exclusive savings through
January 15th.
The program will continue to be supported through advertising
from both Gulf and Discover. The support will come from promotional
materials at participating stations, digital and radio
advertisements in the New England market, and targeted email and
social messaging.
"Discover's campaign with Gulf Pay has been a positive
experience for our cardmembers who have taken advantage of the
offer," said Andrew Hopkins, Vice
President of Portfolio Marketing at Discover. "Discover is always
looking for new ways to provide valuable rewards and benefits to
our cardmembers. This extension, which runs through the holiday
season, provides our cardmembers who use the Gulf Pay app even more
opportunities to save at the pump."
The Gulf Pay app launched in both the Apple App and Google
Play stores in June and is currently accepted at participating Gulf
retail fuel locations throughout select New England and
New York markets. To learn more
and start saving, visit www.discovergulfpay.com.
About Gulf Oil
Gulf Oil is a diversified refined products terminal operator and
leading distributor of motor fuels in the United States. The
Massachusetts-based company supplies refined products under the
Gulf Oil name to approximately 1,800 locations across 36 states and
Puerto Rico as well as unbranded
products to 1,000 private label locations nationwide. More
information can be found at www.gulfoil.com.
About Discover
Discover Financial Services (NYSE: DFS) is a direct banking
and payment services company with one of the most recognized brands
in U.S. financial services. Since its inception in 1986, the
company has become one of the largest card issuers in the
United States. The company issues
the Discover card, America's cash rewards pioneer, and offers
private student loans, personal loans, home equity loans, checking
and savings accounts and certificates of deposit through its direct
banking business. It operates the Discover Network, with millions
of merchant and cash access locations; PULSE, one of the nation's
leading ATM/debit networks; and Diners Club International, a
global payments network with acceptance in more than 185 countries
and territories. For more information,
visit www.discover.com/company.
GULF MEDIA CONTACT: Nikki
Fales, Gulf Oil, media@gulfoil.com.
DISCOVER MEDIA CONTACT: Derek Cuculich, Discover Financial Services,
DerekCuculich@Discover.com
View original content with
multimedia:http://www.prnewswire.com/news-releases/gulf-and-discover-extend-gulf-pay-savings-300556563.html
SOURCE Gulf Oil