Alibaba Group Generated Nearly US$12 Billion of GMV in the First Two Hours of the 2017 11.11 Global Shopping Festival
November 10 2017 - 3:18PM
Business Wire
Alibaba Group Holding Limited (NYSE: BABA) announced that it
generated nearly US$12 billion of gross merchandise volume (GMV)
settled through Alipay in the first two hours of the 2017 11.11
Global Shopping Festival, which saw participation from more than
140,000 brands.
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the full release here:
http://www.businesswire.com/news/home/20171110005671/en/
Mercedes-Benz Arena in Shanghai (Photo:
Business Wire)
The annual shopping festival kicked off today at midnight in
China. Early highlights of this year’s 11.11 Global Shopping
Festival included:
- US$1 billion (RMB6.6 billion) of total
GMV was settled through Alipay in the first 2 minutes and 1
second
- US$11.9 billion (RMB78.8 billion) of
total GMV was settled through Alipay in the first 2 hours, and
mobile GMV settled through Alipay accounted for 91% of total
GMV
- Alibaba Cloud processed 325,000 orders
per second at peak within the first hour
- Alipay processed 256,000 payment
transactions per second at peak within the first hour
- In the first hour, more than 60 brands
each generated more than RMB100 million (US$15.1 million),
including leading international brands Apple, Estée Lauder, Gap,
L’Oreal, Nike, Samsung, Uniqlo and Zara, among others
Annual 11.11 Gala
In the hours leading up to the shopping event, Alibaba hosted
its third annual gala to celebrate the official launch of the
festival. Viewers were able to experience the gala live via Youku,
the Tmall and Taobao mobile apps, YouTube, as well as across China
through Zhejiang TV, Beijing TV and Shenzhen TV. This year, the
gala featured celebrity appearances and performances from Pharrell
Williams, Nicole Kidman, Maria Sharapova and Jessie J, among
others.
For additional content from the event, please follow the Alibaba
Group official Twitter account at www.twitter.com/AlibabaGroup, or
visit the Media Resources page on Alibaba corporate news site
Alizila with background, factsheets and content related to this
year's 11.11.
About the 11.11 Global Shopping Festival
The 11.11 shopping festival began in 2009 with participation
from just 27 merchants as an event for merchants and consumers to
raise awareness of the value in online shopping. Last year, nearly
100,000 merchants participated in the global shopping event, with
consumers spending USD 17.8 billion (RMB 120.7 billion) during the
24-hour period. For additional history and facts from last year’s
festival, as well as the latest news and updates on the 2017 11.11
Global Shopping Festival, please visit Alizila:
http://www.alizila.com.
About Alibaba Group
Alibaba Group’s mission is to make it easy to do business
anywhere. The company aims to build the future infrastructure of
commerce. It envisions that its customers will meet, work and live
at Alibaba, and that it will be a company that lasts at least 102
years.
_____________________
1 GMV for the 11.11 Global Shopping Festival is the total value
of orders settled through Alipay on Alibaba's China retail
marketplaces and AliExpress within a 24-hour period on November 11.
It is reported on a real-time basis and includes shipping charges
paid (where applicable). Transactions related to international
brands, defined as brands created outside of Mainland China, and
user data are limited to Tmall. Alibaba Group's operating results
disclosed in this press release are denominated in RMB. All
translations of RMB into US$ are made at US$1=RMB6.6282, the
central parity rate announced by the People’s Bank of China (PBOC)
on November 10, 2017. The year-over-year comparisons and growth
rates are calculated on the basis of RMB amounts and are not
affected by foreign exchange rate fluctuations. All GMV, mobile GMV
and other figures presented in this press release are unaudited and
subject to adjustments.
GMV for the 11.11 Global Shopping Festival is the total value of
orders settled through Alipay on Alibaba's China retail
marketplaces and AliExpress within a 24-hour period on November 11.
It is reported on a real-time basis and includes shipping charges
paid (where applicable). Transactions related to international
brands, defined as brands created outside of Mainland China, and
user data are limited to Tmall.
Alibaba Group's operating results disclosed in this press
release are denominated in RMB. All translations of RMB into US$
are made at US$1=RMB6.6282, the central parity rate announced by
the People’s Bank of China (PBOC) on November 10, 2017. The
year-over-year comparisons and growth rates are calculated on the
basis of RMB amounts and are not affected by foreign exchange rate
fluctuations.
All GMV, mobile GMV and other figures presented in this press
release are unaudited and subject to adjustments.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20171110005671/en/
Alibaba GroupAPAC:Rachel Chan, +852 9400
0979rachelchan@alibaba-inc.comorAmericas:Alibaba GroupBrion
Tingler, +1 917 528
1992brion.tingler@alibaba-inc.comorEMEA:Alibaba GroupMaja
Hauke, +44 (0) 20 7 3958330maja.hauke@alibaba-inc.com
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