TOPEKA, Ind., Oct. 25, 2017 /PRNewswire/ -- Starcraft RV is
pleased to announce a newly-inked licensing agreement with Haas
Outdoors, Inc. d/b/a Mossy Oak, the market leader in outdoor,
hunting and recreation lifestyle products. The agreement
establishes Starcraft RV, division of Jayco, Inc., subsidiary of
Thor (NYSE: THO), as the sole manufacturer of Mossy Oak branded
recreational vehicle products for distribution throughout North
America.
The partnership maximizes consumer demographics shared by the
two companies. Known first and foremost as a camouflage
brand, Mossy Oak's core consumer not only wears Mossy Oak brand
products for concealment in the woods, but as a representation of
their love for the outdoors, recreation, and the hunting lifestyle
in their daily lives. Starcraft® recreational vehicle owners are
outdoor lovers, adventure seekers and boundary pushers who enjoy
camping, pure and simple.
"We're ecstatic to enter into this partnership with Mossy Oak,
which will allow us to market a product line that resonates with a
passionate, outdoor-loving group of consumers," stated Marc Hauser, Vice President of Sales and Product
Development for Jayco, Inc. towable divisions. "Our companies
share many similar values, including producing high-quality
products intended to be used in all aspects of the outdoor
lifestyle. Aligning our businesses to deliver this exclusive
product was a perfect fit." Hauser continued, "Working directly
with Cuz Strickland, a legend in the
outdoor & hunting industry, and team at Mossy Oak in the
development of this product is an honor. We truly feel
blessed to a part of this project. "
"Today's outdoorsman is more mobile than ever, from changing
hunting leases near home to cross country adventures, moving around
is commonplace," shared Toxey Haas,
founder and CEO of Mossy Oak. "The people at Starcraft
realized that fact because as we found out, many of them were
already serious outdoor enthusiasts. Combining our two brands to
design the perfect RV's for sportsmen was as natural as the
surroundings outdoors people crave. New innovations that will make
their outdoor RVs more useful and practical from two companies that
truly know what it takes to be at home in nature."
The product line will feature proprietary Mossy Oak exterior
graphics and interior décor. The Starcraft RV exclusive product
will be available in Fall/Winter 2017.
About Starcraft RV
With headquarters in Topeka, Indiana, in the heart of Amish
country, Starcraft RV manufactures and markets towable RVs under
the Comet Mini™, Launch® Outfitter™, Launch Outfitter 7™, Launch
Ultra Lite™, Autumn Ridge®, Autumn Ridge Outfitter™, and Solstice®
brand names. For more information on Starcraft RV and Starcraft®
products, call 1-800-945-4787, or visit
www.StarcraftCamping.com.
About Haas Outdoors Inc.
Haas Outdoors Inc. is
headquartered in West Point,
Miss., was established in 1986 and is home of Mossy Oak. For
more than 30 years, Mossy Oak has been a leading outdoors lifestyle
brand that specializes in developing and marketing modern
camouflage designs for hunters and outdoors enthusiasts. The Mossy
Oak Brand and patterns can be found on a multitude of products
worldwide.
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SOURCE Starcraft RV