Uncle Dan’s Announces Partnership with Major League Baseball
October 16 2017 - 5:32PM
Business Wire
Brand is named the Official Outdoor Outfitter
of Major League Baseball
Uncle Dan’s, a specialty retailer of outdoor gear, apparel and
camping supplies company, and Major League Baseball today announced
a new partnership naming Uncle Dan’s the Official Outdoor Outfitter
of Major League Baseball. The new deal is part of a previously
announced multi-year agreement between MLB and Camping World
Holdings (NYSE: CWH) and select business brands in their
portfolio.
This long-term partnership includes major licensing and retail
components that will feature officially licensed MLB products sold
at Uncle Dan’s and other CWH retailers. Camping World brands are
also granted rights to produce MLB licensed items themselves in a
variety of consumer product categories.
Marcus Lemonis, CEO of Camping World Holdings and star of CNBC’s
“The Profit” said, "It is an honor to work with Major League
Baseball, one of the most historic leagues in American sports. The
League Championship Series presented by Camping World has already
been one of the most exciting in years. We look forward to
continuing to work with MLB and leveraging our extensive experience
with outdoor enthusiasts around the country to create and provide
the best game-day experience to its sports and outdoor loving fan
base."
With this agreement, Camping World plans to expand its brand
awareness with an integrated marketing program that will reach
millions of MLB fans through broadcast, digital, social, mobile and
in-ballpark platforms. This includes LCS broadcast networks TBS,
FOX and FS1, as well as MLB Media assets MLB Network, MLB.com and
MLB Advanced Media mobile apps.
“We are happy to see ‘The Profit’ bringing his special vision
and energy to MLB for new fan promotions surrounding the LCS,
Spring Training and more,” said Noah Garden, MLB Executive Vice
President, Business. “As we enjoy another memorable October of
Postseason baseball, this was the perfect time to welcome Camping
World to the MLB Family with a fully integrated partnership that
will increase their brand awareness and deliver MLB products into
their retail locations.”
About Camping World
Holdings
Camping World Holdings, headquartered in Lincolnshire, Illinois,
is the leading outdoor and camping retailer, offering an extensive
assortment of recreational vehicles for sale, RV and camping gear,
RV maintenance and repair and the industry’s broadest and deepest
range of services, protection plans, products and resources. Since
the Company's founding in 1966, Camping World has grown to become
one of the most well-known destination for everything RV, with over
135 retail locations in 36 states and comprehensive e-commerce
platform. Coupled with an unsurpassed portfolio of industry-leading
brands including Gander Outdoors, Good Sam, Uncle Dan’s, The House
and Windward/W82, Camping World Holdings has become the synonymous
with outdoor experiences. Camping World’s stock is traded on the
New York Stock Exchange under the symbol "CWH".
About Uncle Dan’s
Outfitters
Uncle Dan’s Outfitters offers high quality products for any
outdoor lifestyle. Whether it’s navigating cold Chicago winters,
camping in the mountains, or backpacking through Europe, Uncle
Dan’s Outfitters is for everyone. All are welcome from travelers to
hikers to walkers to campers to glampers to commuters to dog
walkers. From path to pub, mountain to museum, Uncle Dan’s will
outfit anyone from everyday urban adventures to exciting excursions
abroad.
www.udans.com
View source
version on businesswire.com: http://www.businesswire.com/news/home/20171016006288/en/
Camping World HoldingsKaren Porterkporter@campingworld.com
Camping World (NYSE:CWH)
Historical Stock Chart
From Aug 2024 to Sep 2024
Camping World (NYSE:CWH)
Historical Stock Chart
From Sep 2023 to Sep 2024